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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

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GE Africa CEO to advise on Africa trade

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Roman Bonnefoy via

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26 Sep 2016

The Bank of Goodwill

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Brand South Africa hosts university forum on the nation's brand

26 Sep 2016

cocoparisienne via

Crickets, birds, weather data combine to guide African farmers

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#AgriIndaba: turning pledges into businesses, boosting African agriculture

#AgriIndaba: turning pledges into businesses, boosting African agriculture

26 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos launch drinking water 'ATMs'

23 Sep 2016

Paul Muhato, Managing Director of Engen in Tanzania shakes hands with the Prime Minister of Tanzania.

Engen Tanzania pledges support for disaster recovery

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

21 Sep 2016

Dr Klaus Eckstein

#InnovationMonth: Bayer seed innovation to benefit the entire agriculture community

Cari Van Wyk 21 Sep 2016

African optimism continues to grow globally

African optimism continues to grow globally

Mogorosi Mashilo 16 Sep 2016

South Africa's top 50 corporate brands

South Africa's top 50 corporate brands

15 Sep 2016

Technology has levelled the playing field

Technology has levelled the playing field

Bogosi Motshegwa 14 Sep 2016

Brand Finance Africa appoints Jeremy Sampson

12 Sep 2016

Over $600 million worth of agri-projects to be presented at African Agri Investment Indaba

Over $600 million worth of agri-projects to be presented at African Agri Investment Indaba

9 Sep 2016

CIAT via

Agriculture contribution to GDP in Africa declining

Kennedy Kangethe 7 Sep 2016

Branding in the new world: Understanding moments that matter

Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Kantar 6 Sep 2016

Branding in a digital world: Why having a strong identity matters

Branding in a digital world: Why having a strong identity matters

Mike dos Santos 1 Sep 2016

Ornico launches Open Africa with GIBS

Ornico launches Open Africa with GIBS

Ornico 1 Sep 2016

Three ways to get your brand trending on Twitter

Skhumbuzo Tuswa 31 Aug 2016

The young will grow Africa's agriculture

The young will grow Africa's agriculture

Ray Jordan 25 Aug 2016

Credit:

CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

Bandile Ndzishe 22 Aug 2016

Building brands in a world we can't control

Building brands in a world we can't control

Enver Groenewald 19 Aug 2016

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Consumer enforcement agencies must strengthen regional initiatives

16 Aug 2016

Local agencies' market understanding gives them the edge over multinational players

Local agencies' market understanding gives them the edge over multinational players

Andre Steenekamp 12 Aug 2016

Brand before marketing

Audrey Naidoo 12 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

11 Aug 2016

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#TRENDING: What does it take to be a "breakthrough" brand?

Louise Marsland 8 Aug 2016

Image by 123RF

Egypt wineries struggle to revive derided industry

8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Louise Marsland 5 Aug 2016