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Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

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Smart Telecom promises cheaper calls

Smart Telecom promises cheaper calls

19 Mar 2014

Initiatives set to improve mobile access, affordability

Initiatives set to improve mobile access, affordability

18 Mar 2014

Smile partners Ericsson in Nigeria for 4G on 800MHz spectrum

Smile partners Ericsson in Nigeria for 4G on 800MHz spectrum

Paul Adepoju 17 Mar 2014

New partnership between MTN, Ecobank

New partnership between MTN, Ecobank

17 Mar 2014

Airtime credit service launched in Malawi

Airtime credit service launched in Malawi

17 Mar 2014

10 top trends to emerge from MWC 2014

10 top trends to emerge from MWC 2014

Nick Durrant 13 Mar 2014

New mobile app to assist with traffic jams

New mobile app to assist with traffic jams

13 Mar 2014

Ericsson extends managed services leadership across Africa

Ericsson extends managed services leadership across Africa

11 Mar 2014

France Telecom plans exit from African markets

France Telecom plans exit from African markets

10 Mar 2014

[SXSW Interactive 2014] Must have apps

[SXSW Interactive 2014] Must have apps

Mark Schefermann 7 Mar 2014

Safaricom warns shareholders over yuMobile buyout

Safaricom warns shareholders over yuMobile buyout

Susan Mwenesi 7 Mar 2014

Akin Naphtal. Image via

West Africa Telecom Summit to take place in Ghana

6 Mar 2014

Airtel Tanzania once again sponsor for Mwanamakuka Awards

Airtel Tanzania once again sponsor for Mwanamakuka Awards

6 Mar 2014

MTN opens service centre at South Sudan-Uganda border

MTN opens service centre at South Sudan-Uganda border

6 Mar 2014

Safaricom holds unredeemed Bonga points worth $37m

Safaricom holds unredeemed Bonga points worth $37m

Susan Mwenesi 5 Mar 2014

Mobile, email notification system launched by NSE

Mobile, email notification system launched by NSE

5 Mar 2014

Of mobile app success

Of mobile app success

Esther Karuku 4 Mar 2014

Three quick ways to up your mobile marketing efforts in Africa

Three quick ways to up your mobile marketing efforts in Africa

Deseré Orrill 4 Mar 2014

Mobile Money In Malawi: Report

Mobile Money In Malawi: Report

Kenneth Mbewe 3 Mar 2014

Client/agency relationships: go from rickety to unbreakable

Client/agency relationships: go from rickety to unbreakable

Jason Xenopoulos 3 Mar 2014

Mahindra Comviva, MTN announces mobile broadband solution

Mahindra Comviva, MTN announces mobile broadband solution

3 Mar 2014

The success of mobile payments in East Africa

The success of mobile payments in East Africa

Eran Feinstein 26 Feb 2014

Mobile Money transfer service between Tanzania and Rwanda launched

Mobile Money transfer service between Tanzania and Rwanda launched

26 Feb 2014

A future of 'smart cities' in Africa

A future of 'smart cities' in Africa

25 Feb 2014

Global survey on mobile advertising indicates high effectiveness

Global survey on mobile advertising indicates high effectiveness

21 Feb 2014

Facebook bets big on mobile with USD19bn WhatsApp deal

Facebook bets big on mobile with USD19bn WhatsApp deal

20 Feb 2014

Ericsson to manage 75% of MTN Nigeria network infrastructure

Ericsson to manage 75% of MTN Nigeria network infrastructure

Gabriella Mulligan 20 Feb 2014

MTC Money payment solution launched

MTC Money payment solution launched

19 Feb 2014

2.3GHz spectrum licence to be auctioned this week

2.3GHz spectrum licence to be auctioned this week

18 Feb 2014

Telecel Zimbabwe has denied rumours that it is leaving the country. Image:

Telecel denies rumours of disinvestment in Zimbabwe

Samuel Mungadze 18 Feb 2014

More news

Smile partners Ericsson in Nigeria for 4G on 800MHz spectrum

Smile partners Ericsson in Nigeria for 4G on 800MHz spectrum

Paul Adepoju 17 Mar 2014

New partnership between MTN, Ecobank

New partnership between MTN, Ecobank

17 Mar 2014

Airtime credit service launched in Malawi

Airtime credit service launched in Malawi

17 Mar 2014

10 top trends to emerge from MWC 2014

10 top trends to emerge from MWC 2014

Nick Durrant 13 Mar 2014

New mobile app to assist with traffic jams

New mobile app to assist with traffic jams

13 Mar 2014

Ericsson extends managed services leadership across Africa

Ericsson extends managed services leadership across Africa

11 Mar 2014

France Telecom plans exit from African markets

France Telecom plans exit from African markets

10 Mar 2014

[SXSW Interactive 2014] Must have apps

[SXSW Interactive 2014] Must have apps

Mark Schefermann 7 Mar 2014

Safaricom warns shareholders over yuMobile buyout

Safaricom warns shareholders over yuMobile buyout

Susan Mwenesi 7 Mar 2014

Akin Naphtal. Image via

West Africa Telecom Summit to take place in Ghana

6 Mar 2014

Airtel Tanzania once again sponsor for Mwanamakuka Awards

Airtel Tanzania once again sponsor for Mwanamakuka Awards

6 Mar 2014

MTN opens service centre at South Sudan-Uganda border

MTN opens service centre at South Sudan-Uganda border

6 Mar 2014

Safaricom holds unredeemed Bonga points worth $37m

Safaricom holds unredeemed Bonga points worth $37m

Susan Mwenesi 5 Mar 2014

Mobile, email notification system launched by NSE

Mobile, email notification system launched by NSE

5 Mar 2014

Of mobile app success

Of mobile app success

Esther Karuku 4 Mar 2014

Three quick ways to up your mobile marketing efforts in Africa

Three quick ways to up your mobile marketing efforts in Africa

Deseré Orrill 4 Mar 2014

Mobile Money In Malawi: Report

Mobile Money In Malawi: Report

Kenneth Mbewe 3 Mar 2014

Client/agency relationships: go from rickety to unbreakable

Client/agency relationships: go from rickety to unbreakable

Jason Xenopoulos 3 Mar 2014

Mahindra Comviva, MTN announces mobile broadband solution

Mahindra Comviva, MTN announces mobile broadband solution

3 Mar 2014

The success of mobile payments in East Africa

The success of mobile payments in East Africa

Eran Feinstein 26 Feb 2014

Mobile Money transfer service between Tanzania and Rwanda launched

Mobile Money transfer service between Tanzania and Rwanda launched

26 Feb 2014

A future of 'smart cities' in Africa

A future of 'smart cities' in Africa

25 Feb 2014

Global survey on mobile advertising indicates high effectiveness

Global survey on mobile advertising indicates high effectiveness

21 Feb 2014

Facebook bets big on mobile with USD19bn WhatsApp deal

Facebook bets big on mobile with USD19bn WhatsApp deal

20 Feb 2014

Ericsson to manage 75% of MTN Nigeria network infrastructure

Ericsson to manage 75% of MTN Nigeria network infrastructure

Gabriella Mulligan 20 Feb 2014

MTC Money payment solution launched

MTC Money payment solution launched

19 Feb 2014

2.3GHz spectrum licence to be auctioned this week

2.3GHz spectrum licence to be auctioned this week

18 Feb 2014

Telecel Zimbabwe has denied rumours that it is leaving the country. Image:

Telecel denies rumours of disinvestment in Zimbabwe

Samuel Mungadze 18 Feb 2014

Mobile App Challenge to be implemented by YouthConnekt

Mobile App Challenge to be implemented by YouthConnekt

17 Feb 2014

Five enterprise mobility myths you probably think are facts

Five enterprise mobility myths you probably think are facts

Nilesh Talaviya 14 Feb 2014

BoxBuzz to launch in Kenya, Nigeria, Rwanda, SA and China

BoxBuzz to launch in Kenya, Nigeria, Rwanda, SA and China

Paul Adepoju 14 Feb 2014

East AfricaCom gets sponsors

East AfricaCom gets sponsors

13 Feb 2014

Mxit's Trend Report 2014

Mxit's Trend Report 2014

Andrew Kramer 12 Feb 2014

Airtel Africa operations split into four business units

Airtel Africa operations split into four business units

11 Feb 2014

Lenovo enters Nigerian smartphone market

Lenovo enters Nigerian smartphone market

11 Feb 2014

Eran Feinstein, managing director, 3GDirect Pay illustrates the new online money option for travel providers to Francis Mugane, head of Sales & Distribution, Kopo Kopo.

3G Direct Pay partners with Kopo Kopo

7 Feb 2014

Airtel launches affordable, data-enabled phone

Airtel launches affordable, data-enabled phone

Joachim Kimuli 3 Feb 2014

Use of EcoCash Payroll set to increase

Use of EcoCash Payroll set to increase

3 Feb 2014

Nigeria's cybercrime bill will invade consumers' privacy - telecoms

Nigeria's cybercrime bill will invade consumers' privacy - telecoms

30 Jan 2014

Zain reports Sudanese revenue growth

Zain reports Sudanese revenue growth

Chris Udemans 30 Jan 2014

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