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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    A security guard stands watch by the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, US. 9 November 2022. Reuters/Peter DaSilva/File Photo
    Nigeria fines Meta $220m for violating consumer, data laws

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    These are Africa's 10 most successful brands on social media

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