These are Africa's 10 most successful brands on social media
3 Sep 2015
Africa is an increasingly social continent. In 2014, announced that it had more than 100-million African users, accounting for more than half the continent's internet users.
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More than 80% of those Facebook users also access it via mobile.
And while Facebook is undoubtedly the biggest, there are any number of other social platforms available across Africa. As the continent's bandwidth capacity continues to explode, the number of people using those platforms will only keep growing. That in turn means that it's more important than ever for companies not to just be on those platforms, but to use them in engaging and meaningful ways.
While there's no guarantee of which brands will be doing that successfully in a few years' time, the ones doing it well now are probably best-placed to keep doing it in the future. But which brands are those?
Continue reading the full article here.
