Marketing & Media Trends

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AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

#BizTrends2024: Nicola Cooper – The rise of African music and fashion globally continues

By Danette Breitenbach 11 Jan 2024

#BizTrends2024: A closer look at SA's 2024 consumer brands and retail landscape

#BizTrends2024: A closer look at SA's 2024 consumer brands and retail landscape

By Suraya Hamdulay 8 Jan 2024

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How Africa can embrace an AI-enabled future

How Africa can embrace an AI-enabled future

Zoaib Hoosen 18 Jul 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

#BizTrends2018: 18 trends for 2018

#BizTrends2018: 18 trends for 2018

Louise Marsland 10 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

#BizTrends2018: Game-changing insights and trends

#BizTrends2018: Game-changing insights and trends

Ask Afrika 5 Feb 2018

Pete Case, chief creative officer, Ogilvy & Mather South Africa.

#BizTrends2018: The transformation of the advertising space

Pete Case 5 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Natasha Fourie 5 Feb 2018

#BizTrends2018: It's not on top, it's inside

#BizTrends2018: It's not on top, it's inside

Gillian Rightford 2 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech

#BizTrends2018: Trends in ad ops and ad tech

Pilira Mwambala 2 Feb 2018

#BizTrends2018: Communication planning in a disruptive world

#BizTrends2018: Communication planning in a disruptive world

Gisela Seeley, Kantar 30 Jan 2018

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Jessica Tennant 29 Jan 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

#BizTrends2018: Boldly advancing into the digital technology future

#BizTrends2018: Boldly advancing into the digital technology future

Lebo Madiba 29 Jan 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

#BizTrends2018: Talking to Africa in 2018

#BizTrends2018: Talking to Africa in 2018

Mimi Kalinda 22 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Colin Cullis 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

Tom Manners 11 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.

#BizTrends2018: Putting the 'I' in live.

Mike Sharman 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Lindy Lee 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans

#BizTrends2018: Africans for Africans by Africans

Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

#BizTrends2018: The changing media environment for ad agencies

Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

More news

How Africa can embrace an AI-enabled future

How Africa can embrace an AI-enabled future

Zoaib Hoosen 18 Jul 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

#BizTrends2018: 18 trends for 2018

#BizTrends2018: 18 trends for 2018

Louise Marsland 10 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

#BizTrends2018: Game-changing insights and trends

#BizTrends2018: Game-changing insights and trends

Ask Afrika 5 Feb 2018

Pete Case, chief creative officer, Ogilvy & Mather South Africa.

#BizTrends2018: The transformation of the advertising space

Pete Case 5 Feb 2018

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Natasha Fourie 5 Feb 2018

#BizTrends2018: It's not on top, it's inside

#BizTrends2018: It's not on top, it's inside

Gillian Rightford 2 Feb 2018

#BizTrends2018: Trends in ad ops and ad tech

#BizTrends2018: Trends in ad ops and ad tech

Pilira Mwambala 2 Feb 2018

#BizTrends2018: Communication planning in a disruptive world

#BizTrends2018: Communication planning in a disruptive world

Gisela Seeley, Kantar 30 Jan 2018

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Jessica Tennant 29 Jan 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

#BizTrends2018: Boldly advancing into the digital technology future

#BizTrends2018: Boldly advancing into the digital technology future

Lebo Madiba 29 Jan 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Image supplied.

Trends 2018: Omnichannel is the new normal

Jainita Khatri 25 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

#BizTrends2018: Talking to Africa in 2018

#BizTrends2018: Talking to Africa in 2018

Mimi Kalinda 22 Jan 2018

#BizTrends2018: The agencies of the future will be agile

#BizTrends2018: The agencies of the future will be agile

Karabo Denalane 22 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.

#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Colin Cullis 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

#BizTrends2018: To survive, marketing must kill its darlings in 2018

Tom Manners 11 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.

#BizTrends2018: Putting the 'I' in live.

Mike Sharman 11 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Lindy Lee 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans

#BizTrends2018: Africans for Africans by Africans

Nonye Mpho Omotola 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

#BizTrends2018: The changing media environment for ad agencies

Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Ailsa Wingfield 8 Jan 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

#BizTrends2018: The call for authentic, experiential retail design

#BizTrends2018: The call for authentic, experiential retail design

Lauren Hartzenberg 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018

#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock 8 Jan 2018

#BizTrends2018: Go where the people are

#BizTrends2018: Go where the people are

Gau Narayanan 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018