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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Consumer markets under pressure in 2020

Consumer markets under pressure in 2020

Camilla Butler 5 Jun 2020

Not ready...? Get set, go! An Africa recovery playbook

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

Brian Wieser, global president, Business Intelligence, WPP.

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Covid-19 driving fundamental shifts in Africa's consumers

Covid-19 driving fundamental shifts in Africa's consumers

27 May 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

Photo by Infralist on .

A moment of reckoning for business

Jordan Rittenberry 21 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

Kantar 4 May 2020

Image credit: freestocks on .

Covid-19 causes interest in Netflix to rise by 142%

9 Apr 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

What people really get up to in self-isolation

What people really get up to in self-isolation

Izzy Pugh, Kantar 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Kantar 12 Mar 2020

Image source: Gallo/Getty Images.

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Youth survey resets global narrative on Africa

Youth survey resets global narrative on Africa

21 Feb 2020

Sports sponsorship market to record strongest growth [report]

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Linah Maigurira, retail industry manager, Google South Africa.

#BizTrends2020: AI will be more powerful than fire in the future

13 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

Image supplied.

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

More news

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Photo by rupixen.com on .

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

15 Jun 2020

Consumer markets under pressure in 2020

Consumer markets under pressure in 2020

Camilla Butler 5 Jun 2020

Not ready...? Get set, go! An Africa recovery playbook

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

Brian Wieser, global president, Business Intelligence, WPP.

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Covid-19 driving fundamental shifts in Africa's consumers

Covid-19 driving fundamental shifts in Africa's consumers

27 May 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

Photo by Infralist on .

A moment of reckoning for business

Jordan Rittenberry 21 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester forecasts $2.1tn in retail losses globally in 2020

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020

Kantar 4 May 2020

Image credit: freestocks on .

Covid-19 causes interest in Netflix to rise by 142%

9 Apr 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Credit: Hanson Lu on .

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

26 Mar 2020

What people really get up to in self-isolation

What people really get up to in self-isolation

Izzy Pugh, Kantar 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

Global e-retail transaction values to exceed $4tn by 2024

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Kantar 12 Mar 2020

Image source: Gallo/Getty Images.

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Youth survey resets global narrative on Africa

Youth survey resets global narrative on Africa

21 Feb 2020

Sports sponsorship market to record strongest growth [report]

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Linah Maigurira, retail industry manager, Google South Africa.

#BizTrends2020: AI will be more powerful than fire in the future

13 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

Image supplied.

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

Image source: Gallo/Getty.

Africa's greatest asset is its youth

Hanan Morsy 13 Dec 2019

Winners announced in African Persons of the Year

Winners announced in African Persons of the Year

13 Dec 2019

These five trends will change business in Africa in 2020

These five trends will change business in Africa in 2020

Pieter Bensch 12 Dec 2019

Image source: Gallo/Getty.

Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.

AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

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