Research news

Subscribe & Follow

Advertise your job vacancies

Trending

2 days 7 days 30 days By Industry

PRCA Africa's Internship Charter drives best practices across Africa’s PR Industry

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

2 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Linah Maigurira, retail industry manager, Google South Africa.

#BizTrends2020: AI will be more powerful than fire in the future

13 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

Image supplied.

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

Image source: Gallo/Getty.

Africa's greatest asset is its youth

Hanan Morsy 13 Dec 2019

Winners announced in African Persons of the Year

Winners announced in African Persons of the Year

13 Dec 2019

These five trends will change business in Africa in 2020

These five trends will change business in Africa in 2020

Pieter Bensch 12 Dec 2019

Image source: Gallo/Getty.

Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.

AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image source: Gallo/Getty Images.

The role of readers-first newsrooms and why trust is key in reader revenue [report]

22 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Campaign Creators via .

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

From Boomers to snowflakes - can we all just get along?

From Boomers to snowflakes - can we all just get along?

18 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: PwC global entertainment and media outlook.

#PwCOutlook: E&M gets personal

Danette Breitenbach 15 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

More news

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Top 10 global consumer trends for 2020 - Euromonitor

14 Jan 2020

Linah Maigurira, retail industry manager, Google South Africa.

#BizTrends2020: AI will be more powerful than fire in the future

13 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

Image supplied.

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.

Mobile games generates $49bn in revenue in 2019

31 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

Image source: Gallo/Getty.

Africa's greatest asset is its youth

Hanan Morsy 13 Dec 2019

Winners announced in African Persons of the Year

Winners announced in African Persons of the Year

13 Dec 2019

These five trends will change business in Africa in 2020

These five trends will change business in Africa in 2020

Pieter Bensch 12 Dec 2019

Image source: Gallo/Getty.

Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.

AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image source: Gallo/Getty Images.

The role of readers-first newsrooms and why trust is key in reader revenue [report]

22 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Campaign Creators via .

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

From Boomers to snowflakes - can we all just get along?

From Boomers to snowflakes - can we all just get along?

18 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: PwC global entertainment and media outlook.

#PwCOutlook: E&M gets personal

Danette Breitenbach 15 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media

Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

What do millennials really want from a workplace?

What do millennials really want from a workplace?

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

Brent Haumann 6 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Let's do Biz