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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image source: Gallo/Getty Images.

The role of readers-first newsrooms and why trust is key in reader revenue [report]

22 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Campaign Creators via .

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

From Boomers to snowflakes - can we all just get along?

From Boomers to snowflakes - can we all just get along?

18 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: PwC global entertainment and media outlook.

#PwCOutlook: E&M gets personal

Danette Breitenbach 15 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media

Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

What do millennials really want from a workplace?

What do millennials really want from a workplace?

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

Brent Haumann 6 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

Image source: Getty/Gallo

From the missing middle to the co-economy

Bronwyn Williams 24 Oct 2019

More news

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image source: Gallo/Getty Images.

The role of readers-first newsrooms and why trust is key in reader revenue [report]

22 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Campaign Creators via .

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

From Boomers to snowflakes - can we all just get along?

From Boomers to snowflakes - can we all just get along?

18 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: PwC global entertainment and media outlook.

#PwCOutlook: E&M gets personal

Danette Breitenbach 15 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Activate shopper senses and grow in-store sales - Mood Media

Activate shopper senses and grow in-store sales - Mood Media

13 Nov 2019

What do millennials really want from a workplace?

What do millennials really want from a workplace?

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Practicinganthropology.org.

A guide to understanding the importance of anthropology in B2B marketing

Martin Musasa 7 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

Brent Haumann 6 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

Image source: Getty/Gallo

From the missing middle to the co-economy

Bronwyn Williams 24 Oct 2019

AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola

Angolan study to improve competitiveness in trade

24 Oct 2019

Image credit: Esteban Lopez on Unsplash.

A different perspective on measurement for the non-analytical mind

Tyran De Beer 24 Oct 2019

CQ is the new EQ for executives

CQ is the new EQ for executives

Michelle Moss 23 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

SA retailers still not fully embracing online opportunity - Accenture

SA retailers still not fully embracing online opportunity - Accenture

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Image source: Getty/Gallo

Corporate reporting should extend to employee wellness

18 Oct 2019

Rachel Sibley delivering this presentation at the SingularityU South Africa 2019 Summit. Image supplied.

#SingularityUSouthAfrica2019: Extending reality - Why, when and how to leverage VR and AR for impact

17 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

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