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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Image source: Gallo/Getty.

PAMRO student bursaries announced

20 Aug 2019

Image credit: Carlos Muza on Unsplash.

The (growing) importance of data-driven location-based marketing

19 Aug 2019

Mauritius. Image source: Gallo/Getty.

PAMRO 2019 speakers announced

12 Aug 2019

Image source: Gallo/Getty.

How businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Major shifts on the horizon in Nigeria's consumer landscape

Major shifts on the horizon in Nigeria's consumer landscape

1 Aug 2019

Image source: Gallo/Getty.

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Why we shouldn't simply replace textbooks with electronic books

Why we shouldn't simply replace textbooks with electronic books

1 Aug 2019

Key trends across retail channels in Africa

Key trends across retail channels in Africa

Christy Tawii 31 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Kevin Kruger has joined BMi Research as its new chief executive officer.

#Newsmaker: Kevin Kruger joins BMi Research as chief executive officer

Jessica Tennant 23 Jul 2019

EurAfrican Forum 2019.

Creating a prosperous, sustainable future for Africa

23 Jul 2019

Image credit: Matthew Guay on Unsplash.

Digital, print media deliver the best ROI - finds new Nielsen study

23 Jul 2019

There's a need for more disruption in Africa's tech scene

There's a need for more disruption in Africa's tech scene

Olukayode Kolawole 22 Jul 2019

Image credit: Juliana Malta on Unsplash

Wan-Ifra explores how news media is adapting business models to promote press freedom

22 Jul 2019

Harness potential of data-driven tech to keep customers happy

Harness potential of data-driven tech to keep customers happy

19 Jul 2019

Image source: Gallo/Getty.

7 economic development trends to prepare for Africa 2050

17 Jul 2019

Amazon beats Google in online product search

Amazon beats Google in online product search

Michael King 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.

Africa trade fair expected to generate record investment

16 Jul 2019

Image credit: William Iven on Unsplash

An introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.

Nominees announced for Digital Impact Awards in Africa

15 Jul 2019

Image source: Gallo/Getty.

Fake news and the role of the ordinary citizen

12 Jul 2019

Women in Africa.

Defining how African businesswomen can take the lead

10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

AfCFTA creates optimism on the continent

9 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Image source: Gallo/Getty.

Partnerships to facilitate implementation of AfCFTA

5 Jul 2019

Report shows average of 800 hours spent using mobile internet this year

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Africa helping to shape the world

Kingsley Ighobor 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

More news

Image source: Gallo/Getty.

PAMRO student bursaries announced

20 Aug 2019

Image credit: Carlos Muza on Unsplash.

The (growing) importance of data-driven location-based marketing

19 Aug 2019

Mauritius. Image source: Gallo/Getty.

PAMRO 2019 speakers announced

12 Aug 2019

Image source: Gallo/Getty.

How businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Major shifts on the horizon in Nigeria's consumer landscape

Major shifts on the horizon in Nigeria's consumer landscape

1 Aug 2019

Image source: Gallo/Getty.

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Why we shouldn't simply replace textbooks with electronic books

Why we shouldn't simply replace textbooks with electronic books

1 Aug 2019

Key trends across retail channels in Africa

Key trends across retail channels in Africa

Christy Tawii 31 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Kevin Kruger has joined BMi Research as its new chief executive officer.

#Newsmaker: Kevin Kruger joins BMi Research as chief executive officer

Jessica Tennant 23 Jul 2019

EurAfrican Forum 2019.

Creating a prosperous, sustainable future for Africa

23 Jul 2019

Image credit: Matthew Guay on Unsplash.

Digital, print media deliver the best ROI - finds new Nielsen study

23 Jul 2019

There's a need for more disruption in Africa's tech scene

There's a need for more disruption in Africa's tech scene

Olukayode Kolawole 22 Jul 2019

Image credit: Juliana Malta on Unsplash

Wan-Ifra explores how news media is adapting business models to promote press freedom

22 Jul 2019

Harness potential of data-driven tech to keep customers happy

Harness potential of data-driven tech to keep customers happy

19 Jul 2019

Image source: Gallo/Getty.

7 economic development trends to prepare for Africa 2050

17 Jul 2019

Amazon beats Google in online product search

Amazon beats Google in online product search

Michael King 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.

Africa trade fair expected to generate record investment

16 Jul 2019

Image credit: William Iven on Unsplash

An introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.

Nominees announced for Digital Impact Awards in Africa

15 Jul 2019

Image source: Gallo/Getty.

Fake news and the role of the ordinary citizen

12 Jul 2019

Women in Africa.

Defining how African businesswomen can take the lead

10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

AfCFTA creates optimism on the continent

9 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Image source: Gallo/Getty.

Partnerships to facilitate implementation of AfCFTA

5 Jul 2019

Report shows average of 800 hours spent using mobile internet this year

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Africa helping to shape the world

Kingsley Ighobor 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Federico de Nardis 25 Jun 2019

How Twitter has been used in Cameroon's Anglophone crisis

How Twitter has been used in Cameroon's Anglophone crisis

Julius T. Nganji and Lynn Cockburn 18 Jun 2019

Image source: Gallo/Getty.

Steps to regional integration for Africa's prosperity

17 Jun 2019

African Development Bank President Akinwumi Adesina.

'To integrate Africa, bring down the walls'

17 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.

#Roots2019: Brand loyalty is dead

Danette Breitenbach 12 Jun 2019

Central Africa could be continent's rising star, thanks to AfCFTA

Central Africa could be continent's rising star, thanks to AfCFTA

12 Jun 2019

Regine le Roux, managing director of Reputation Matters.

Why ethics and reputation matters in Africa [study]

Juanita Pienaar 12 Jun 2019

Image source: Gallo/Getty.

Brexit and Africa: How Africa can benefit

Andrew Skipper 11 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

Kantar 11 Jun 2019

Africa's changemakers are blazing a trail for the rest of the world

Africa's changemakers are blazing a trail for the rest of the world

Nunu Ntshingila 10 Jun 2019

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