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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

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European Union and African Union Foreign Ministers take stock of their strong partnership. Credit: European External Action Service (EEAS)

Africa strengthens partnerships with Europe

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AfCFTA will facilitate the emergence of new Africa champions

AfCFTA will facilitate the emergence of new Africa champions

24 Jan 2019

(c) Maksim Kabakou -

Mobile adspend expected to top TV across key markets

24 Jan 2019

(c) andreahast -

Brand Finance releases report for the world's most valuable brands in 2019

22 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.

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Euromonitor's top 10 global consumer trends for 2019

Euromonitor's top 10 global consumer trends for 2019

15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores

Elevated sensorial experiences drive shoppers back to stores

15 Jan 2019

Dali Tembo, managing director of Instant Grass International.

#BizTrends2019: The year we rethink segmentation

Dali Tembo 15 Jan 2019

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#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

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Facebook has grown its momentum and increased its investment in Africa (Infographic)

Facebook has grown its momentum and increased its investment in Africa (Infographic)

19 Dec 2018

YouTube's influencer marketing phenomenon (Infographic)

YouTube's influencer marketing phenomenon (Infographic)

Matt Zajechowsk 19 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

UN agencies unite in support of Africa's growth agenda

UN agencies unite in support of Africa's growth agenda

12 Dec 2018

87% of journalists in the Middle East, Africa and Asia view the industry negatively

87% of journalists in the Middle East, Africa and Asia view the industry negatively

12 Dec 2018

Mandla Shezi, CEO of Hollard International.

Understanding the diversity of Africa is key to its growth

11 Dec 2018

Publishers continue to hone their strategies around native advertising

Publishers continue to hone their strategies around native advertising

11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends

Agency Scope UK 2018/2019: Early insights, possible trends

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation

#AEC2018: Freedom of movement essential for Africa's transformation

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

#AEC2018: Accelerating AfCFTA to create growth for Africa

7 Dec 2018

Unbox the festive season

Unbox the festive season

Bizcommunity.com 7 Dec 2018

Facebook's 2018 Year in Review

Facebook's 2018 Year in Review

Sheida Neman 7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over

#AEC2018: Africa's "easy decade" of economic growth is over

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice

#AEC2018: Africa's integration is no longer a choice

5 Dec 2018

Africa's mobile money ecosystem connects to China

Africa's mobile money ecosystem connects to China

5 Dec 2018

New African magazine's list of 100 Most Influential Africans

New African magazine's list of 100 Most Influential Africans

30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

New report examines the challenges and hurdles of journalism innovation

New report examines the challenges and hurdles of journalism innovation

29 Nov 2018

Maputo, Mozambique. © Dereje Belachew via

Mozambique economic development

27 Nov 2018

Study sheds light on scourge of "fake" news in Africa

Study sheds light on scourge of "fake" news in Africa

Herman Wasserman & Dani Madri-Morales 26 Nov 2018

Image credit: Chase Clark via .

Are you living curiously in a world of constant innovation?

Joy-Marie Lawrence 26 Nov 2018