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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Corporate content should be part of your DNA

Corporate content should be part of your DNA

Bizcommunity.com 24 Oct 2018

#SML18: How SA brands are approaching social media

#SML18: How SA brands are approaching social media

Juanita Pienaar 24 Oct 2018

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands

Kantar Millward Brown to launch the first BrandZ Top 30 Most Valuable South African Brands

Kantar 24 Oct 2018

Reaching Africa's most valuable consumer markets

Reaching Africa's most valuable consumer markets

23 Oct 2018

Bizcommunity Recruitment in Africa Focus

Bizcommunity Recruitment in Africa Focus

Bizcommunity.com 23 Oct 2018

ECA aims to be Africa's economic thinktank

ECA aims to be Africa's economic thinktank

22 Oct 2018

Africa is on the rise - UN chief

Africa is on the rise - UN chief

19 Oct 2018

Jury member Lennie Stern, head of creative and entertainment strategies, BETC Paris. Image supplied.

Warc releases Effective Content Strategy Report 2018

19 Oct 2018

AfDB releases economic report in three African languages

AfDB releases economic report in three African languages

18 Oct 2018

What Generation Z wants - how to attract the "next" generation to your brand and business

Bronwyn Williams 17 Oct 2018

Media literacy: Five fact-checking tips for the fake news era

Media literacy: Five fact-checking tips for the fake news era

Leigh Andrews 16 Oct 2018

New Pan-African Data Centre Association launched in Morocco

New Pan-African Data Centre Association launched in Morocco

16 Oct 2018

Student Village, CEO, Marc Kornberger revealing the research. Image supplied.

Generation born from 1993 onwards dubbed Centennials

15 Oct 2018

#FairnessFirst: How sending girls to school changes the economy

#FairnessFirst: How sending girls to school changes the economy

Leigh Andrews 15 Oct 2018

Vincent F. Hendricks, Professor of Formal Philosophy at The University of Copenhagen, Denmark.

Research data needs to be used with purpose

12 Oct 2018

Marketers continue to struggle with integrated campaigns

Marketers continue to struggle with integrated campaigns

Kantar 11 Oct 2018

Dangote urges deepening of African economy through free trade

Dangote urges deepening of African economy through free trade

10 Oct 2018

AI Summit launches at AfricaCom 2018

AI Summit launches at AfricaCom 2018

10 Oct 2018

This Mozambican startup is plotting an African data revolution

This Mozambican startup is plotting an African data revolution

Tom Jackson 9 Oct 2018

(c) Erik Reis -

Social media: is it really to blame for young people being lonelier than any other age group?

Rebecca Nowland 5 Oct 2018

Mimi Kalinda, CEO Africommunications Group.

It's time for Africa to tell a new story

Mimi Kalinda 27 Sep 2018

AfDB-Cananda trade mission.

'Africa cannot be ignored'

27 Sep 2018

Parental Control report reveals children's online activities in Nigeria

Parental Control report reveals children's online activities in Nigeria

25 Sep 2018

AfCFTA will spur industrialisation

AfCFTA will spur industrialisation

24 Sep 2018

Five roots to Central Africa's industrialisation

Five roots to Central Africa's industrialisation

Antonio Pedro and Julian Slotman 21 Sep 2018

The African innovation ecosystem

The African innovation ecosystem

20 Sep 2018

Eritrean flag. © Mikhail Mishchenko via

Peace agreements signed across Horn of Africa

20 Sep 2018

Vicki Myburgh, entertainment and media leader for PwC SA and

#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

19 Sep 2018

How resilient are African countries?

How resilient are African countries?

18 Sep 2018

Progressive companies should turn CX into a competitive advantage

Progressive companies should turn CX into a competitive advantage

Chantel Troskie 17 Sep 2018

More news

ECA aims to be Africa's economic thinktank

ECA aims to be Africa's economic thinktank

22 Oct 2018

Africa is on the rise - UN chief

Africa is on the rise - UN chief

19 Oct 2018

Jury member Lennie Stern, head of creative and entertainment strategies, BETC Paris. Image supplied.

Warc releases Effective Content Strategy Report 2018

19 Oct 2018

AfDB releases economic report in three African languages

AfDB releases economic report in three African languages

18 Oct 2018

What Generation Z wants - how to attract the "next" generation to your brand and business

Bronwyn Williams 17 Oct 2018

Media literacy: Five fact-checking tips for the fake news era

Media literacy: Five fact-checking tips for the fake news era

Leigh Andrews 16 Oct 2018

New Pan-African Data Centre Association launched in Morocco

New Pan-African Data Centre Association launched in Morocco

16 Oct 2018

Student Village, CEO, Marc Kornberger revealing the research. Image supplied.

Generation born from 1993 onwards dubbed Centennials

15 Oct 2018

#FairnessFirst: How sending girls to school changes the economy

#FairnessFirst: How sending girls to school changes the economy

Leigh Andrews 15 Oct 2018

Vincent F. Hendricks, Professor of Formal Philosophy at The University of Copenhagen, Denmark.

Research data needs to be used with purpose

12 Oct 2018

Marketers continue to struggle with integrated campaigns

Marketers continue to struggle with integrated campaigns

Kantar 11 Oct 2018

Dangote urges deepening of African economy through free trade

Dangote urges deepening of African economy through free trade

10 Oct 2018

AI Summit launches at AfricaCom 2018

AI Summit launches at AfricaCom 2018

10 Oct 2018

This Mozambican startup is plotting an African data revolution

This Mozambican startup is plotting an African data revolution

Tom Jackson 9 Oct 2018

(c) Erik Reis -

Social media: is it really to blame for young people being lonelier than any other age group?

Rebecca Nowland 5 Oct 2018

Mimi Kalinda, CEO Africommunications Group.

It's time for Africa to tell a new story

Mimi Kalinda 27 Sep 2018

AfDB-Cananda trade mission.

'Africa cannot be ignored'

27 Sep 2018

Parental Control report reveals children's online activities in Nigeria

Parental Control report reveals children's online activities in Nigeria

25 Sep 2018

AfCFTA will spur industrialisation

AfCFTA will spur industrialisation

24 Sep 2018

Five roots to Central Africa's industrialisation

Five roots to Central Africa's industrialisation

Antonio Pedro and Julian Slotman 21 Sep 2018

The African innovation ecosystem

The African innovation ecosystem

20 Sep 2018

Eritrean flag. © Mikhail Mishchenko via

Peace agreements signed across Horn of Africa

20 Sep 2018

Vicki Myburgh, entertainment and media leader for PwC SA and

#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

19 Sep 2018

How resilient are African countries?

How resilient are African countries?

18 Sep 2018

Progressive companies should turn CX into a competitive advantage

Progressive companies should turn CX into a competitive advantage

Chantel Troskie 17 Sep 2018

How digital is driving media growth in Africa

How digital is driving media growth in Africa

14 Sep 2018

AfricaCom 2018 takes place in Cape Town, 13-15 November 2018.

Celebrating Africa's digital heroes in 2018

14 Sep 2018

Give your brand the space to grow on Bizcommunity

Bizcommunity.com 14 Sep 2018

Michael Wokorach races towards the try line. Credit: APO.

Writing the story of the rise of African rugby

13 Sep 2018

Image from WE Communications.

Results from WE Communications' Brands in Motion 2018 global study released

13 Sep 2018

SA's growing appetite for convenience an opportunity for retailers, manufacturers

SA's growing appetite for convenience an opportunity for retailers, manufacturers

12 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.

#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

Leigh Andrews 10 Sep 2018

Parade of world leaders court Africa

Parade of world leaders court Africa

Souhir Mzali 6 Sep 2018

data/ © dolgachov via

African research dominated by mobile, social media

Danette Breitenbach 6 Sep 2018

Cover image of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.

#YouthReport2018: Who are those 'SA millennials' you're marketing to?

Leigh Andrews 6 Sep 2018

NPS co-creator, Richard Owen.

mSurvey makes key board appointment

4 Sep 2018

Africacom, Cape Town.

The spread of digital connectivity in Africa

3 Sep 2018

Beijing has lent $90bn to African governments, SEOs

Beijing has lent $90bn to African governments, SEOs

Said Aboubaker & Savious Kwinika 31 Aug 2018

Dr Mukhisa Kituyi, UNCTAD Secretary-General.

Africa has phenomenal potential for intra-continental trade

Zipporah Musau 30 Aug 2018

Kenyan data collection startup Bamba acquired by UK firm

Kenyan data collection startup Bamba acquired by UK firm

Tom Jackson 30 Aug 2018

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