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AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

5 Sep 2024

More news

SA's growing appetite for convenience an opportunity for retailers, manufacturers

SA's growing appetite for convenience an opportunity for retailers, manufacturers

12 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.

#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

Leigh Andrews 10 Sep 2018

Parade of world leaders court Africa

Parade of world leaders court Africa

Souhir Mzali 6 Sep 2018

data/ © dolgachov via

African research dominated by mobile, social media

Danette Breitenbach 6 Sep 2018

Cover image of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.

#YouthReport2018: Who are those 'SA millennials' you're marketing to?

Leigh Andrews 6 Sep 2018

NPS co-creator, Richard Owen.

mSurvey makes key board appointment

4 Sep 2018

Africacom, Cape Town.

The spread of digital connectivity in Africa

3 Sep 2018

Beijing has lent $90bn to African governments, SEOs

Beijing has lent $90bn to African governments, SEOs

Said Aboubaker & Savious Kwinika 31 Aug 2018

Dr Mukhisa Kituyi, UNCTAD Secretary-General.

Africa has phenomenal potential for intra-continental trade

Zipporah Musau 30 Aug 2018

Kenyan data collection startup Bamba acquired by UK firm

Kenyan data collection startup Bamba acquired by UK firm

Tom Jackson 30 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Danette Breitenbach 29 Aug 2018

Africa is transitioning towards the on-demand economy

Africa is transitioning towards the on-demand economy

Tom Jackson 23 Aug 2018

Latest Warc trends report shifts focus to online video advertising

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

Increasing Africa-India trade

Increasing Africa-India trade

21 Aug 2018

How mobile, the internet has changed Africa's truth

How mobile, the internet has changed Africa's truth

20 Aug 2018

Social media strategies beyond content plans: Nurture advocacy

Social media strategies beyond content plans: Nurture advocacy

Mike Saunders 20 Aug 2018

The biggest PR fails and brand disasters of the last decade

Ade Lewis 17 Aug 2018

ECA launches 5 country profiles in Southern Africa

ECA launches 5 country profiles in Southern Africa

17 Aug 2018

Fak'ugesi Digital Africa Residency expanded

Fak'ugesi Digital Africa Residency expanded

15 Aug 2018

Data science talent accelerator launched in Ghana

Data science talent accelerator launched in Ghana

Tom Jackson 6 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.

The next decade of BRICS

30 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

The revenue potential of Africa's film market

The revenue potential of Africa's film market

24 Jul 2018

#MobileCommerce: E-commerce starts to connect with South African consumers

#MobileCommerce: E-commerce starts to connect with South African consumers

Gareth Paterson 24 Jul 2018

What do survey incentives do to your data quality?

What do survey incentives do to your data quality?

Chris Bischoff 24 Jul 2018

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu 24 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

Nelson Mandela image from

#Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

Leigh Andrews 20 Jul 2018

More news

SA's growing appetite for convenience an opportunity for retailers, manufacturers

SA's growing appetite for convenience an opportunity for retailers, manufacturers

12 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.

#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

Leigh Andrews 10 Sep 2018

Parade of world leaders court Africa

Parade of world leaders court Africa

Souhir Mzali 6 Sep 2018

data/ © dolgachov via

African research dominated by mobile, social media

Danette Breitenbach 6 Sep 2018

Cover image of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.

#YouthReport2018: Who are those 'SA millennials' you're marketing to?

Leigh Andrews 6 Sep 2018

NPS co-creator, Richard Owen.

mSurvey makes key board appointment

4 Sep 2018

Africacom, Cape Town.

The spread of digital connectivity in Africa

3 Sep 2018

Beijing has lent $90bn to African governments, SEOs

Beijing has lent $90bn to African governments, SEOs

Said Aboubaker & Savious Kwinika 31 Aug 2018

Dr Mukhisa Kituyi, UNCTAD Secretary-General.

Africa has phenomenal potential for intra-continental trade

Zipporah Musau 30 Aug 2018

Kenyan data collection startup Bamba acquired by UK firm

Kenyan data collection startup Bamba acquired by UK firm

Tom Jackson 30 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Danette Breitenbach 29 Aug 2018

Africa is transitioning towards the on-demand economy

Africa is transitioning towards the on-demand economy

Tom Jackson 23 Aug 2018

Latest Warc trends report shifts focus to online video advertising

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

Increasing Africa-India trade

Increasing Africa-India trade

21 Aug 2018

How mobile, the internet has changed Africa's truth

How mobile, the internet has changed Africa's truth

20 Aug 2018

Social media strategies beyond content plans: Nurture advocacy

Social media strategies beyond content plans: Nurture advocacy

Mike Saunders 20 Aug 2018

The biggest PR fails and brand disasters of the last decade

Ade Lewis 17 Aug 2018

ECA launches 5 country profiles in Southern Africa

ECA launches 5 country profiles in Southern Africa

17 Aug 2018

Fak'ugesi Digital Africa Residency expanded

Fak'ugesi Digital Africa Residency expanded

15 Aug 2018

Data science talent accelerator launched in Ghana

Data science talent accelerator launched in Ghana

Tom Jackson 6 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.

The next decade of BRICS

30 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

The revenue potential of Africa's film market

The revenue potential of Africa's film market

24 Jul 2018

#MobileCommerce: E-commerce starts to connect with South African consumers

#MobileCommerce: E-commerce starts to connect with South African consumers

Gareth Paterson 24 Jul 2018

What do survey incentives do to your data quality?

What do survey incentives do to your data quality?

Chris Bischoff 24 Jul 2018

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCS

Dentsu 24 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

Nelson Mandela image from

#Mandela100: Using the spirit of Ubuntu to address knowledge gaps on Wikipedia

Leigh Andrews 20 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

Alain Ebobissé is the CEO of Africa50.

The recipe for long-term growth in Africa

Alain Ebobissé 18 Jul 2018

Superpower investment in Africa

Superpower investment in Africa

18 Jul 2018

Africa needs to build its statistical capacity

Africa needs to build its statistical capacity

13 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

Building a digital continent

Building a digital continent

Michael Pittelkow 5 Jul 2018

The most expensive and affordable African cities to live in

The most expensive and affordable African cities to live in

28 Jun 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

African consumers are experiencing a mobile mind-shift

African consumers are experiencing a mobile mind-shift

26 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

Let's do Biz