Research news

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

Subscribe & Follow

Advertise your job vacancies

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

5 Sep 2024

More news

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

Alain Ebobissé is the CEO of Africa50.

The recipe for long-term growth in Africa

Alain Ebobissé 18 Jul 2018

Superpower investment in Africa

Superpower investment in Africa

18 Jul 2018

Africa needs to build its statistical capacity

Africa needs to build its statistical capacity

13 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

Building a digital continent

Building a digital continent

Michael Pittelkow 5 Jul 2018

The most expensive and affordable African cities to live in

The most expensive and affordable African cities to live in

28 Jun 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

African consumers are experiencing a mobile mind-shift

African consumers are experiencing a mobile mind-shift

26 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

DW journalists investigate bias against Africa visa applications

DW journalists investigate bias against Africa visa applications

8 Jun 2018

South Africa on par when optimising the client-agency relationship

South Africa on par when optimising the client-agency relationship

5 Jun 2018

Release of Edelman Trust Barometer in Nigeria.

78% of Nigerians still trust the media

4 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

Cobus van Zyl 24 May 2018

97 percent of Kenyans use online video services

97 percent of Kenyans use online video services

24 May 2018

Uber launches data sharing portal in Kenya

Uber launches data sharing portal in Kenya

22 May 2018

The most valuable brands in South Africa 2018

The most valuable brands in South Africa 2018

22 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

21 May 2018

Global e-commerce communities are disrupting the retail marketplace

Global e-commerce communities are disrupting the retail marketplace

21 May 2018

Generation Z - Chasing butterflies (Part 2)

Generation Z - Chasing butterflies (Part 2)

Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

AI will transform practice of marketing

AI will transform practice of marketing

18 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

PAMRO launches call for papers

PAMRO launches call for papers

14 May 2018

Mommy's little cyborg: Meet Generation Alpha

Mommy's little cyborg: Meet Generation Alpha

Bronwyn Williams 11 May 2018

More news

Superpower investment in Africa

Superpower investment in Africa

18 Jul 2018

Africa needs to build its statistical capacity

Africa needs to build its statistical capacity

13 Jul 2018

CMO Council Report - CMOs committed to doing more with data

CMO Council Report - CMOs committed to doing more with data

9 Jul 2018

Building a digital continent

Building a digital continent

Michael Pittelkow 5 Jul 2018

The most expensive and affordable African cities to live in

The most expensive and affordable African cities to live in

28 Jun 2018

(c) Aleksey Boldin -

The startling numbers behind Africa's Wikipedia knowledge gaps

Andy Walker 26 Jun 2018

African consumers are experiencing a mobile mind-shift

African consumers are experiencing a mobile mind-shift

26 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

DW journalists investigate bias against Africa visa applications

DW journalists investigate bias against Africa visa applications

8 Jun 2018

South Africa on par when optimising the client-agency relationship

South Africa on par when optimising the client-agency relationship

5 Jun 2018

Release of Edelman Trust Barometer in Nigeria.

78% of Nigerians still trust the media

4 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

Cobus van Zyl 24 May 2018

97 percent of Kenyans use online video services

97 percent of Kenyans use online video services

24 May 2018

Uber launches data sharing portal in Kenya

Uber launches data sharing portal in Kenya

22 May 2018

The most valuable brands in South Africa 2018

The most valuable brands in South Africa 2018

22 May 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape

21 May 2018

Global e-commerce communities are disrupting the retail marketplace

Global e-commerce communities are disrupting the retail marketplace

21 May 2018

Generation Z - Chasing butterflies (Part 2)

Generation Z - Chasing butterflies (Part 2)

Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

AI will transform practice of marketing

AI will transform practice of marketing

18 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

PAMRO launches call for papers

PAMRO launches call for papers

14 May 2018

Mommy's little cyborg: Meet Generation Alpha

Mommy's little cyborg: Meet Generation Alpha

Bronwyn Williams 11 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

#AfricaMonth: The digital life expectancy of Africa's youth

Louise Marsland 8 May 2018

Top 10 fastest growing economies in Africa in 2018

Top 10 fastest growing economies in Africa in 2018

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

Airbnb global study reveals millennials as predominant travel consumers by 2025

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future

#AfricaMonth: Africa's youth represent hope for the future

Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Investor sentiment high in Africa

Investor sentiment high in Africa

27 Apr 2018

Call for applications: Google Deep Learning Indaba

Call for applications: Google Deep Learning Indaba

26 Apr 2018

Brand building in Africa: Demystifying the African marketplace

Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

African youth demand a seat at the table

African youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment

Kenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

Book launched on Africa's free trade agreement

Book launched on Africa's free trade agreement

23 Apr 2018

Let's do Biz