Research News Africa

Subscribe & Follow

Advertise your job vacancies

Recruit Image

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

More news

Survey reveals interesting data about Nigeria's tech industry

Survey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Teaching an old dog new tricks

Teaching an old dog new tricks

Kantar 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Empowering millennials through mobility

Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

Survey will offer key insights on influencer marketing

Survey will offer key insights on influencer marketing

14 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Predicting the future with WGSN trends

Louise Marsland 9 Nov 2017

Image via

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

New realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

Consumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

More news

Survey reveals interesting data about Nigeria's tech industry

ICTSurvey reveals interesting data about Nigeria's tech industry

7 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

RetailAfrica's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

EducationNext Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Marketing & MediaTop ten global consumer trends

23 Jan 2018

Kantar TNS and Qualtrics join forces to form global customer experience powerhouse

Marketing & MediaKantar TNS and Qualtrics join forces to form global customer experience powerhouse

Kantar 22 Jan 2018

Marketing & MediaMarketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Kantar 17 Jan 2018

David Tiltman, head of content at Warc.

Marketing & MediaDigital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Teaching an old dog new tricks

Marketing & MediaTeaching an old dog new tricks

Kantar 18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising

Marketing & MediaMarketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Marketing & MediaQuality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

RetailLess than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

Marketing & MediaAPA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Marketing & MediaBrands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Empowering millennials through mobility

Marketing & MediaEmpowering millennials through mobility

Des Fenner 17 Nov 2017

Three key trends for African economic growth in 2018

Marketing & MediaThree key trends for African economic growth in 2018

16 Nov 2017

Survey will offer key insights on influencer marketing

Marketing & MediaSurvey will offer key insights on influencer marketing

14 Nov 2017

Image credit: Negative Space via

Marketing & MediaData visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Hannari Slabbert

Marketing & MediaPredicting the future with WGSN trends

Louise Marsland 9 Nov 2017

Image via

ICTEricsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

Marketing & Media#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Marketing & MediaReimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change

Marketing & MediaSatellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

(c) Karol Kozlowski -

Marketing & MediaPay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Marketing & MediaKenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

(c) georgejmclittle -

Marketing & MediaNet traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

Marketing & MediaHow logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Marketing & MediaMultinationals seek local presence in Africa

27 Sep 2017

Marketing & MediaNew realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

RetailConsumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Marketing & MediaPublishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Marketing & MediaGaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Luca Bertolli ©

Marketing & Media#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

rawpixel ©

Marketing & MediaCMO report indicates need for brands, telcos to collaborate

1 Sep 2017

elwynn ©

Marketing & Media#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Somsak Chidchawange © –

Marketing & Media#Pamro2017: Customer expectations in a digital world

Leigh Andrews 30 Aug 2017

Gmast3r © –

Marketing & Media#Pamro2017: TV-viewing any time, anywhere, on any device

Leigh Andrews 30 Aug 2017

Dolgachov © –

Marketing & Media#Pamro2017: Connecting with the connected viewer

Leigh Andrews 30 Aug 2017

Wavebreak Media Ltd. © –

Marketing & Media#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

Marketing & Media#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

Marketing & Media#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Let's do Biz