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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

New realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

Consumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

CMO report indicates need for brands, telcos to collaborate

1 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Somsak Chidchawange © –

#Pamro2017: Customer expectations in a digital world

Leigh Andrews 30 Aug 2017

#Pamro2017: TV-viewing any time, anywhere, on any device

Leigh Andrews 30 Aug 2017

#Pamro2017: Connecting with the connected viewer

Leigh Andrews 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

César Vacchiano

The final frontier of the independent agency

Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Pamro confirms conference speakers

Pamro confirms conference speakers

11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Gender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

More news

Ericsson releases MEA Mobility Report 2017 at AfricaCom

8 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Satellite broadband driving socio-economic change

Satellite broadband driving socio-economic change

AfricaCom 30 Oct 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

New realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

Consumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

CMO report indicates need for brands, telcos to collaborate

1 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Somsak Chidchawange © –

#Pamro2017: Customer expectations in a digital world

Leigh Andrews 30 Aug 2017

#Pamro2017: TV-viewing any time, anywhere, on any device

Leigh Andrews 30 Aug 2017

#Pamro2017: Connecting with the connected viewer

Leigh Andrews 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

César Vacchiano

The final frontier of the independent agency

Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Pamro confirms conference speakers

Pamro confirms conference speakers

11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Gender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Fake news, fake research!

mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |

Facebook to test news story paywalls: report

21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Team Columinate.

“Who said surveys should be boring?” - Elna Pretorius of Columinate

Leigh Andrews 14 Jul 2017

New research indicates CMOs struggle to localise creative strategies

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

Let's do Biz