Research News Africa

Subscribe & Follow

Advertise your job vacancies

Recruit Image

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

More news

(c) georgejmclittle -

Net traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

New realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

Consumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

rawpixel ©

CMO report indicates need for brands, telcos to collaborate

1 Sep 2017

elwynn ©

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Somsak Chidchawange © –

#Pamro2017: Customer expectations in a digital world

Leigh Andrews 30 Aug 2017

Gmast3r © –

#Pamro2017: TV-viewing any time, anywhere, on any device

Leigh Andrews 30 Aug 2017

Dolgachov © –

#Pamro2017: Connecting with the connected viewer

Leigh Andrews 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

César Vacchiano

The final frontier of the independent agency

Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Pamro confirms conference speakers

Pamro confirms conference speakers

11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Gender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Image source:

Fake news, fake research!

mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |

Facebook to test news story paywalls: report

21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

More news

(c) georgejmclittle -

Marketing & MediaNet traffic props up SA media sector

Taschica Pillay 29 Sep 2017

How logos have evolved

Marketing & MediaHow logos have evolved

29 Sep 2017

Multinationals seek local presence in Africa

Marketing & MediaMultinationals seek local presence in Africa

27 Sep 2017

Marketing & MediaNew realities from brand motion study

27 Sep 2017

Consumer spending leads economic recovery

RetailConsumer spending leads economic recovery

Danette Breitenbach 21 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Marketing & MediaPublishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Marketing & MediaGaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

Luca Bertolli ©

Marketing & Media#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

rawpixel ©

Marketing & MediaCMO report indicates need for brands, telcos to collaborate

1 Sep 2017

elwynn ©

Marketing & Media#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Somsak Chidchawange © –

Marketing & Media#Pamro2017: Customer expectations in a digital world

Leigh Andrews 30 Aug 2017

Gmast3r © –

Marketing & Media#Pamro2017: TV-viewing any time, anywhere, on any device

Leigh Andrews 30 Aug 2017

Dolgachov © –

Marketing & Media#Pamro2017: Connecting with the connected viewer

Leigh Andrews 30 Aug 2017

Wavebreak Media Ltd. © –

Marketing & Media#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

Marketing & Media#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

Kui Kariuki

Marketing & Media#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

Marketing & MediaHow will Africa cope with its rising population challenges?

16 Aug 2017

(c) Wavebreak Media Ltd -

Marketing & MediaThe final frontier of the independent agency

Danette Breitenbach 14 Aug 2017

Marketing & MediaBoost your brand through rapid response

14 Aug 2017

Pamro confirms conference speakers

Marketing & MediaPamro confirms conference speakers

11 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Marketing & MediaGender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

ICTBarriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Marketing & MediaThree African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Marketing & MediaAnalytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

Marketing & MediaHow brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

ICTAfrican data is not “user-friendly”

24 Jul 2017

Image source:

Marketing & MediaFake news, fake research!

mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |

Marketing & MediaFacebook to test news story paywalls: report

21 Jul 2017

Marketing in a recession and beyond

Marketing & MediaMarketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

Marketing & MediaHow it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Team Columinate.

Marketing & Media“Who said surveys should be boring?” - Elna Pretorius of Columinate

Leigh Andrews 14 Jul 2017

New research indicates CMOs struggle to localise creative strategies

Marketing & MediaNew research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Dolgachov © –

Marketing & MediaMeasuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Marketing & MediaDo Millennials really exist?

Allon Raiz 7 Jul 2017

(c) Vitaliy Vodolazskyy -

Marketing & MediaInformation overload fuels 'fake news': study

27 Jun 2017

Petro Kuprynenko © –

Marketing & MediaA new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

Consumer data assists with investment in Africa

Marketing & MediaConsumer data assists with investment in Africa

21 Jun 2017

ximagination © –

Marketing & MediaBringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Source: PAMRO

Marketing & MediaEngagement comes from having good content

Joe Otin 12 Jun 2017

Four realities facing brands today

Marketing & MediaFour realities facing brands today

9 Jun 2017

Let's do Biz