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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

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Children gathered in Niger. Credit: BBC.

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César Vacchiano

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Pamro confirms conference speakers

Pamro confirms conference speakers

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Kantar 8 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

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Three African markets worst affected by spam calls

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Danny Drew 27 Jul 2017

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Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Image source:

Fake news, fake research!

mike broom 21 Jul 2017

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |

Facebook to test news story paywalls: report

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Marketing in a recession and beyond

Gill Randall 18 Jul 2017

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Team Columinate.

“Who said surveys should be boring?” - Elna Pretorius of Columinate

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New research indicates CMOs struggle to localise creative strategies

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

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Measuring the consumers of advertising

mike broom 7 Jul 2017

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Do Millennials really exist?

Allon Raiz 7 Jul 2017

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Information overload fuels 'fake news': study

27 Jun 2017