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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Branding in the new world: Understanding moments that matter

Branding in the new world: Understanding moments that matter

Alida Jansen & Chris Davies, Kantar 6 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Survey finds traditional media still drives news agenda in NA, EMEA

Survey finds traditional media still drives news agenda in NA, EMEA

15 Aug 2016

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

11 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

11 Aug 2016

UK-funded youth report launched in Tanzania

8 Aug 2016

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

Survey says CNN is Africa's biggest international media brand

8 Aug 2016

Affluent Africans working on a sustainable growth plan for Africa

Affluent Africans working on a sustainable growth plan for Africa

5 Aug 2016

Highlights of PAMRO conference

Highlights of PAMRO conference

5 Aug 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

Experts give insight in new report on the cultural connection to brand attraction

26 Jul 2016

Victoria Falls, Zimbabwe

OOH measurement across Africa explored at PAMRO

19 Jul 2016

ZAMPS research shortly in field in Zimbabwe

13 Jul 2016

Exploring social media, mobile and radio in Africa

Exploring social media, mobile and radio in Africa

11 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Giving Africa the power it needs

Giving Africa the power it needs

Graeme Pitt 30 Jun 2016

Infrastructure development opportunities in Kenya

29 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

Call for papers for 17th PAMRO conference

Call for papers for 17th PAMRO conference

6 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Science helps Africa prep for disasters

1 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

More news

Research funding for African scientists for climate change solutions

5 Sep 2016

Survey finds traditional media still drives news agenda in NA, EMEA

Survey finds traditional media still drives news agenda in NA, EMEA

15 Aug 2016

Why media research across Africa needs to be harmonised

Oresti Patricios 12 Aug 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

[Biz Takeouts Podcast] 184: Oresti Patricios on the Social Media Landscape Briefing 2016

11 Aug 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

[Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

11 Aug 2016

UK-funded youth report launched in Tanzania

8 Aug 2016

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

Survey says CNN is Africa's biggest international media brand

8 Aug 2016

Affluent Africans working on a sustainable growth plan for Africa

Affluent Africans working on a sustainable growth plan for Africa

5 Aug 2016

Highlights of PAMRO conference

Highlights of PAMRO conference

5 Aug 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

Experts give insight in new report on the cultural connection to brand attraction

26 Jul 2016

Victoria Falls, Zimbabwe

OOH measurement across Africa explored at PAMRO

19 Jul 2016

ZAMPS research shortly in field in Zimbabwe

13 Jul 2016

Exploring social media, mobile and radio in Africa

Exploring social media, mobile and radio in Africa

11 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Giving Africa the power it needs

Giving Africa the power it needs

Graeme Pitt 30 Jun 2016

Infrastructure development opportunities in Kenya

29 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

Call for papers for 17th PAMRO conference

Call for papers for 17th PAMRO conference

6 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Science helps Africa prep for disasters

1 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

First AMEC Awards shortlist for Africa

First AMEC Awards shortlist for Africa

Ornico 24 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

When the going gets tough, the tough do more research

When the going gets tough, the tough do more research

22 May 2016

#TRENDING: Will a robot take your job?

Louise Marsland 16 May 2016

The six Africa youth trends you can't ignore

The six Africa youth trends you can't ignore

11 May 2016

Investing in Nigeria 'the Tangy Potato'

Graeme Pitt 10 May 2016

Effective Measure expands into Africa

Effective Measure expands into Africa

9 May 2016

Insights2020: Three dimensions for customer-centric growth

Insights2020: Three dimensions for customer-centric growth

Kantar 4 May 2016

What makes great advertising?

What makes great advertising?

Louise Marsland 29 Apr 2016

Multi-million grant for research training for African scientists

Multi-million grant for research training for African scientists

28 Apr 2016

New brand tracker for Africa

25 Apr 2016

Prince dies, a social media king is crowned

Prince dies, a social media king is crowned

22 Apr 2016

Let's do Biz