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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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Call for papers for 17th PAMRO conference

Call for papers for 17th PAMRO conference

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First Pan-African OOH measurement product

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Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

First AMEC Awards shortlist for Africa

First AMEC Awards shortlist for Africa

Ornico 24 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

When the going gets tough, the tough do more research

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22 May 2016

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Louise Marsland 16 May 2016

The six Africa youth trends you can't ignore

The six Africa youth trends you can't ignore

11 May 2016

Investing in Nigeria 'the Tangy Potato'

Graeme Pitt 10 May 2016

Effective Measure expands into Africa

Effective Measure expands into Africa

9 May 2016

Insights2020: Three dimensions for customer-centric growth

Insights2020: Three dimensions for customer-centric growth

Kantar 4 May 2016

What makes great advertising?

What makes great advertising?

Louise Marsland 29 Apr 2016

Multi-million grant for research training for African scientists

Multi-million grant for research training for African scientists

28 Apr 2016

New brand tracker for Africa

25 Apr 2016

Prince dies, a social media king is crowned

Prince dies, a social media king is crowned

22 Apr 2016

WGSN opens Africa office

WGSN opens Africa office

18 Apr 2016

Fewer than half of Arab youth believe there are good job opportunities avaialble to them.

Latest Arab Youth Survey findings

13 Apr 2016

Ameenah Gurib-Fakim, President of Mauritius, PEI vice chairman and Trustee

Support for research students in Africa

13 Apr 2016

Nigeria/South Africa: How different are we?

Nigeria/South Africa: How different are we?

Karen Phelan 11 Apr 2016

Sub-Saharan Africa still offers opportunities to investors

4 Apr 2016

Regional Director, ICAEW Middle East, Africa and South Asia Michael Armstrong

Report Economic Insight: Africa Q1 2016 projects GDP growth in Africa

1 Apr 2016

KPMG publishes inaugural Africa Incentive Survey

KPMG publishes inaugural Africa Incentive Survey

1 Apr 2016

Survey provides glimpse into the world of young entrepreneurs in Africa

Survey provides glimpse into the world of young entrepreneurs in Africa

29 Mar 2016

[Biz Takeouts Podcast] 167: Feedback on the the largest loyalty programmes survey in SA

[Biz Takeouts Podcast] 167: Feedback on the the largest loyalty programmes survey in SA

24 Mar 2016

[Biz Takeouts Lineup] 167: The state of loyalty in SA with Amanda Cromhout

[Biz Takeouts Lineup] 167: The state of loyalty in SA with Amanda Cromhout

23 Mar 2016

Marketers seek a new model for insights

Marketers seek a new model for insights

18 Mar 2016

App advertising to exceed $44bn by 2020

App advertising to exceed $44bn by 2020

17 Mar 2016

More news

Call for papers for 17th PAMRO conference

Call for papers for 17th PAMRO conference

6 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Science helps Africa prep for disasters

1 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

First AMEC Awards shortlist for Africa

First AMEC Awards shortlist for Africa

Ornico 24 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

When the going gets tough, the tough do more research

When the going gets tough, the tough do more research

22 May 2016

#TRENDING: Will a robot take your job?

Louise Marsland 16 May 2016

The six Africa youth trends you can't ignore

The six Africa youth trends you can't ignore

11 May 2016

Investing in Nigeria 'the Tangy Potato'

Graeme Pitt 10 May 2016

Effective Measure expands into Africa

Effective Measure expands into Africa

9 May 2016

Insights2020: Three dimensions for customer-centric growth

Insights2020: Three dimensions for customer-centric growth

Kantar 4 May 2016

What makes great advertising?

What makes great advertising?

Louise Marsland 29 Apr 2016

Multi-million grant for research training for African scientists

Multi-million grant for research training for African scientists

28 Apr 2016

New brand tracker for Africa

25 Apr 2016

Prince dies, a social media king is crowned

Prince dies, a social media king is crowned

22 Apr 2016

WGSN opens Africa office

WGSN opens Africa office

18 Apr 2016

Fewer than half of Arab youth believe there are good job opportunities avaialble to them.

Latest Arab Youth Survey findings

13 Apr 2016

Ameenah Gurib-Fakim, President of Mauritius, PEI vice chairman and Trustee

Support for research students in Africa

13 Apr 2016

Nigeria/South Africa: How different are we?

Nigeria/South Africa: How different are we?

Karen Phelan 11 Apr 2016

Sub-Saharan Africa still offers opportunities to investors

4 Apr 2016

Regional Director, ICAEW Middle East, Africa and South Asia Michael Armstrong

Report Economic Insight: Africa Q1 2016 projects GDP growth in Africa

1 Apr 2016

KPMG publishes inaugural Africa Incentive Survey

KPMG publishes inaugural Africa Incentive Survey

1 Apr 2016

Survey provides glimpse into the world of young entrepreneurs in Africa

Survey provides glimpse into the world of young entrepreneurs in Africa

29 Mar 2016

[Biz Takeouts Podcast] 167: Feedback on the the largest loyalty programmes survey in SA

[Biz Takeouts Podcast] 167: Feedback on the the largest loyalty programmes survey in SA

24 Mar 2016

[Biz Takeouts Lineup] 167: The state of loyalty in SA with Amanda Cromhout

[Biz Takeouts Lineup] 167: The state of loyalty in SA with Amanda Cromhout

23 Mar 2016

Marketers seek a new model for insights

Marketers seek a new model for insights

18 Mar 2016

App advertising to exceed $44bn by 2020

App advertising to exceed $44bn by 2020

17 Mar 2016

Focusing on Africa

Focusing on Africa

Danette Breitenbach 7 Mar 2016

Angola the hot potato

Angola the hot potato

Graeme Pitt 2 Mar 2016

emPower audience data segments now available in Middle East, North Africa

emPower audience data segments now available in Middle East, North Africa

1 Mar 2016

Applying Net Promoter Score to South African 'state of the company'

Applying Net Promoter Score to South African 'state of the company'

19 Feb 2016

Africa's phone users reach 700 million

Africa's phone users reach 700 million

Christabel Ligami 15 Feb 2016

Africa on the cusp of M2M explosion

12 Feb 2016

Building Brand Africa pays off

15 Jan 2016

Investing in Zimbabwe - new possibilities

Investing in Zimbabwe - new possibilities

13 Jan 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

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