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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

5 Sep 2024

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Angola the hot potato

Angola the hot potato

Graeme Pitt 2 Mar 2016

emPower audience data segments now available in Middle East, North Africa

emPower audience data segments now available in Middle East, North Africa

1 Mar 2016

Applying Net Promoter Score to South African 'state of the company'

Applying Net Promoter Score to South African 'state of the company'

19 Feb 2016

Africa's phone users reach 700 million

Africa's phone users reach 700 million

Christabel Ligami 15 Feb 2016

Africa on the cusp of M2M explosion

12 Feb 2016

Building Brand Africa pays off

15 Jan 2016

Investing in Zimbabwe - new possibilities

Investing in Zimbabwe - new possibilities

13 Jan 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

Research indicates sustainability increases brands' bottom line

Research indicates sustainability increases brands' bottom line

8 Dec 2015

Image via Pixabay

Gambling in Africa

Danette Breitenbach 2 Dec 2015

GIBA announces partnership with GeoPoll and Kantar Media

GIBA announces partnership with GeoPoll and Kantar Media

27 Nov 2015

Microfinance providers, mobile carriers drive financial inclusion for the unbanked

Microfinance providers, mobile carriers drive financial inclusion for the unbanked

26 Nov 2015

Thinkroom Consulting releases SME Landscape Study

Thinkroom Consulting releases SME Landscape Study

23 Nov 2015

Ericsson launches Mobility Report

Ericsson launches Mobility Report

18 Nov 2015

Creating value in Africa

Creating value in Africa

Danette Breitenbach 10 Nov 2015

[Biz Takeouts Lineup] 156: Where we stand on programmatic RTB buying

[Biz Takeouts Lineup] 156: Where we stand on programmatic RTB buying

4 Nov 2015

Deloitte releases African Powers of Retailing report

Deloitte releases African Powers of Retailing report

4 Nov 2015

Experience, not price drives consumers' preferences in Africa

20 Oct 2015

Africa's Best Brands - launch next week

Africa's Best Brands - launch next week

16 Oct 2015

Mobile contributes US $100bn to sub-Saharan Africa

Mobile contributes US $100bn to sub-Saharan Africa

9 Oct 2015

[Biz Takeouts Lineup] 151: Twitter advertising and Jupiter Drawing Room Cape Town

[Biz Takeouts Lineup] 151: Twitter advertising and Jupiter Drawing Room Cape Town

30 Sep 2015

Need to build on African innovation, rankings show promise

Need to build on African innovation, rankings show promise

22 Sep 2015

Finding Africa's true prospects

Finding Africa's true prospects

Danette Breitenbach 18 Sep 2015

Mobile broadband market share by operator (%), 2014

PwC launches 'Entertainment and media outlook: 2015 - 2019'

18 Sep 2015

[Biz Takeouts Lineup] 149: Showmax and gaming on YouTube

[Biz Takeouts Lineup] 149: Showmax and gaming on YouTube

16 Sep 2015

South Africa falls further in Economic Freedom rankings

South Africa falls further in Economic Freedom rankings

15 Sep 2015

Springleap extends creative insights division

Springleap extends creative insights division

12 Sep 2015

Millions in Nigeria and Kenya embrace Facebook on mobile

Millions in Nigeria and Kenya embrace Facebook on mobile

10 Sep 2015

Highlights from the Pamro Conference 2015

Highlights from the Pamro Conference 2015

4 Sep 2015

More news

Angola the hot potato

Angola the hot potato

Graeme Pitt 2 Mar 2016

emPower audience data segments now available in Middle East, North Africa

emPower audience data segments now available in Middle East, North Africa

1 Mar 2016

Applying Net Promoter Score to South African 'state of the company'

Applying Net Promoter Score to South African 'state of the company'

19 Feb 2016

Africa's phone users reach 700 million

Africa's phone users reach 700 million

Christabel Ligami 15 Feb 2016

Africa on the cusp of M2M explosion

12 Feb 2016

Building Brand Africa pays off

15 Jan 2016

Investing in Zimbabwe - new possibilities

Investing in Zimbabwe - new possibilities

13 Jan 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

Research indicates sustainability increases brands' bottom line

Research indicates sustainability increases brands' bottom line

8 Dec 2015

Image via Pixabay

Gambling in Africa

Danette Breitenbach 2 Dec 2015

GIBA announces partnership with GeoPoll and Kantar Media

GIBA announces partnership with GeoPoll and Kantar Media

27 Nov 2015

Microfinance providers, mobile carriers drive financial inclusion for the unbanked

Microfinance providers, mobile carriers drive financial inclusion for the unbanked

26 Nov 2015

Thinkroom Consulting releases SME Landscape Study

Thinkroom Consulting releases SME Landscape Study

23 Nov 2015

Ericsson launches Mobility Report

Ericsson launches Mobility Report

18 Nov 2015

Creating value in Africa

Creating value in Africa

Danette Breitenbach 10 Nov 2015

[Biz Takeouts Lineup] 156: Where we stand on programmatic RTB buying

[Biz Takeouts Lineup] 156: Where we stand on programmatic RTB buying

4 Nov 2015

Deloitte releases African Powers of Retailing report

Deloitte releases African Powers of Retailing report

4 Nov 2015

Experience, not price drives consumers' preferences in Africa

20 Oct 2015

Africa's Best Brands - launch next week

Africa's Best Brands - launch next week

16 Oct 2015

Mobile contributes US $100bn to sub-Saharan Africa

Mobile contributes US $100bn to sub-Saharan Africa

9 Oct 2015

[Biz Takeouts Lineup] 151: Twitter advertising and Jupiter Drawing Room Cape Town

[Biz Takeouts Lineup] 151: Twitter advertising and Jupiter Drawing Room Cape Town

30 Sep 2015

Need to build on African innovation, rankings show promise

Need to build on African innovation, rankings show promise

22 Sep 2015

Finding Africa's true prospects

Finding Africa's true prospects

Danette Breitenbach 18 Sep 2015

Mobile broadband market share by operator (%), 2014

PwC launches 'Entertainment and media outlook: 2015 - 2019'

18 Sep 2015

[Biz Takeouts Lineup] 149: Showmax and gaming on YouTube

[Biz Takeouts Lineup] 149: Showmax and gaming on YouTube

16 Sep 2015

South Africa falls further in Economic Freedom rankings

South Africa falls further in Economic Freedom rankings

15 Sep 2015

Springleap extends creative insights division

Springleap extends creative insights division

12 Sep 2015

Millions in Nigeria and Kenya embrace Facebook on mobile

Millions in Nigeria and Kenya embrace Facebook on mobile

10 Sep 2015

Highlights from the Pamro Conference 2015

Highlights from the Pamro Conference 2015

4 Sep 2015

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

27 Aug 2015

African potential turning into real opportunities

African potential turning into real opportunities

27 Aug 2015

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

26 Aug 2015

We all live in a...

We all live in a...

Erik du Plessis and Neil Higgs 26 Aug 2015

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

19 Aug 2015

GeoPoll and Kantar Media unveil media measurement in Africa

GeoPoll and Kantar Media unveil media measurement in Africa

19 Aug 2015

Researching OOH methodologies at PAMRO

Researching OOH methodologies at PAMRO

18 Aug 2015

The rural problem

The rural problem

Erik du Plessis and Neil Higgs 29 Jul 2015

Mobile survey targets 1,000 entrepreneurs across five African countries

Mobile survey targets 1,000 entrepreneurs across five African countries

24 Jul 2015

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO 2015 in Tanzania offers top media research speakers

22 Jul 2015

Let's do Biz