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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

5 Sep 2024

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Millions in Nigeria and Kenya embrace Facebook on mobile

Millions in Nigeria and Kenya embrace Facebook on mobile

10 Sep 2015

Highlights from the Pamro Conference 2015

Highlights from the Pamro Conference 2015

4 Sep 2015

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

27 Aug 2015

African potential turning into real opportunities

African potential turning into real opportunities

27 Aug 2015

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

26 Aug 2015

We all live in a...

We all live in a...

Erik du Plessis and Neil Higgs 26 Aug 2015

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

19 Aug 2015

GeoPoll and Kantar Media unveil media measurement in Africa

GeoPoll and Kantar Media unveil media measurement in Africa

19 Aug 2015

Researching OOH methodologies at PAMRO

Researching OOH methodologies at PAMRO

18 Aug 2015

The rural problem

The rural problem

Erik du Plessis and Neil Higgs 29 Jul 2015

Mobile survey targets 1,000 entrepreneurs across five African countries

Mobile survey targets 1,000 entrepreneurs across five African countries

24 Jul 2015

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO 2015 in Tanzania offers top media research speakers

22 Jul 2015

IBM Research - Africa and RTI International forge partnership

IBM Research - Africa and RTI International forge partnership

16 Jul 2015

77% of Egyptian Facebook users browse for news

77% of Egyptian Facebook users browse for news

14 Jul 2015

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

7 Jul 2015

How social media has evolved in Uganda

How social media has evolved in Uganda

Rachel Kanyoro 3 Jul 2015

PAMRO conference to tap into African media research

PAMRO conference to tap into African media research

3 Jul 2015

Insight into how Facebook is used in Egypt

Insight into how Facebook is used in Egypt

2 Jul 2015

The role of communications to increase, reveals research

The role of communications to increase, reveals research

30 Jun 2015

Africa has never looked better

Africa has never looked better

Louise Robinson 25 Jun 2015

Africa leads mobile money boom

Africa leads mobile money boom

25 Jun 2015

Unpacking Africa and entrepreneurship at WEF

Unpacking Africa and entrepreneurship at WEF

18 Jun 2015

Africa's mobile phone penetration now 67 percent

Africa's mobile phone penetration now 67 percent

Adeyemi Adepetun 17 Jun 2015

Let your local research fly online

Let your local research fly online

Leigh Andrews 12 Jun 2015

Mobile coverage to reach 6.1 billion in 2020

Mobile coverage to reach 6.1 billion in 2020

10 Jun 2015

Twitter users share four billion Ebola messages in a week

Twitter users share four billion Ebola messages in a week

Sola Ogundipe 9 Jun 2015

Reimagining Africa's Future - the $350bn opportunity

Reimagining Africa's Future - the $350bn opportunity

8 Jun 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

Effective leadership in challenging markets needed in Africa

Effective leadership in challenging markets needed in Africa

3 Jun 2015

DATA Report 2015: Putting the Poorest First

DATA Report 2015: Putting the Poorest First

1 Jun 2015

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Highlights from the Pamro Conference 2015

Highlights from the Pamro Conference 2015

4 Sep 2015

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

27 Aug 2015

African potential turning into real opportunities

African potential turning into real opportunities

27 Aug 2015

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

26 Aug 2015

We all live in a...

We all live in a...

Erik du Plessis and Neil Higgs 26 Aug 2015

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

19 Aug 2015

GeoPoll and Kantar Media unveil media measurement in Africa

GeoPoll and Kantar Media unveil media measurement in Africa

19 Aug 2015

Researching OOH methodologies at PAMRO

Researching OOH methodologies at PAMRO

18 Aug 2015

The rural problem

The rural problem

Erik du Plessis and Neil Higgs 29 Jul 2015

Mobile survey targets 1,000 entrepreneurs across five African countries

Mobile survey targets 1,000 entrepreneurs across five African countries

24 Jul 2015

PAMRO 2015 in Tanzania offers top media research speakers

PAMRO 2015 in Tanzania offers top media research speakers

22 Jul 2015

IBM Research - Africa and RTI International forge partnership

IBM Research - Africa and RTI International forge partnership

16 Jul 2015

77% of Egyptian Facebook users browse for news

77% of Egyptian Facebook users browse for news

14 Jul 2015

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

[Biz Takeouts Lineup] 139: What you missed at the BrightRock Connection Session

7 Jul 2015

How social media has evolved in Uganda

How social media has evolved in Uganda

Rachel Kanyoro 3 Jul 2015

PAMRO conference to tap into African media research

PAMRO conference to tap into African media research

3 Jul 2015

Insight into how Facebook is used in Egypt

Insight into how Facebook is used in Egypt

2 Jul 2015

The role of communications to increase, reveals research

The role of communications to increase, reveals research

30 Jun 2015

Africa has never looked better

Africa has never looked better

Louise Robinson 25 Jun 2015

Africa leads mobile money boom

Africa leads mobile money boom

25 Jun 2015

Unpacking Africa and entrepreneurship at WEF

Unpacking Africa and entrepreneurship at WEF

18 Jun 2015

Africa's mobile phone penetration now 67 percent

Africa's mobile phone penetration now 67 percent

Adeyemi Adepetun 17 Jun 2015

Let your local research fly online

Let your local research fly online

Leigh Andrews 12 Jun 2015

Mobile coverage to reach 6.1 billion in 2020

Mobile coverage to reach 6.1 billion in 2020

10 Jun 2015

Twitter users share four billion Ebola messages in a week

Twitter users share four billion Ebola messages in a week

Sola Ogundipe 9 Jun 2015

Reimagining Africa's Future - the $350bn opportunity

Reimagining Africa's Future - the $350bn opportunity

8 Jun 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

Effective leadership in challenging markets needed in Africa

Effective leadership in challenging markets needed in Africa

3 Jun 2015

DATA Report 2015: Putting the Poorest First

DATA Report 2015: Putting the Poorest First

1 Jun 2015

Modernising local economies important for Africa's future

Modernising local economies important for Africa's future

25 May 2015

Back to their roots

Back to their roots

Danette Breitenbach 14 May 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

PAMRO meeting on Media Research for One Continent

PAMRO meeting on Media Research for One Continent

9 Apr 2015

Mobile Africa 2015 - BlackBerry continues to please

Mobile Africa 2015 - BlackBerry continues to please

8 Apr 2015

Mapping Africa's mood: A Twitter sentiment analysis of the continent

Mapping Africa's mood: A Twitter sentiment analysis of the continent

1 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

PwC launches 'Into Africa - the continent's cities of opportunity' report

PwC launches 'Into Africa - the continent's cities of opportunity' report

23 Mar 2015

WFA reveals groundbreaking research into Africa's marketing challenges

WFA reveals groundbreaking research into Africa's marketing challenges

The WFA in conjunction with Millward Brown 18 Mar 2015

Number of ultra-high-net-worth individuals in Africa to increase

17 Mar 2015

[TrendTalk] 2020 marketing vision

[TrendTalk] 2020 marketing vision

Louise Marsland 13 Mar 2015

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