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Positive portrayals of men in ads boost brand equity and salesKantar

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Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Let your local research fly online

Let your local research fly online

Leigh Andrews 12 Jun 2015

Mobile coverage to reach 6.1 billion in 2020

Mobile coverage to reach 6.1 billion in 2020

10 Jun 2015

Twitter users share four billion Ebola messages in a week

Twitter users share four billion Ebola messages in a week

Sola Ogundipe 9 Jun 2015

Reimagining Africa's Future - the $350bn opportunity

Reimagining Africa's Future - the $350bn opportunity

8 Jun 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

Effective leadership in challenging markets needed in Africa

Effective leadership in challenging markets needed in Africa

3 Jun 2015

DATA Report 2015: Putting the Poorest First

DATA Report 2015: Putting the Poorest First

1 Jun 2015

Modernising local economies important for Africa's future

Modernising local economies important for Africa's future

25 May 2015

Back to their roots

Back to their roots

Danette Breitenbach 14 May 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

PAMRO meeting on Media Research for One Continent

PAMRO meeting on Media Research for One Continent

9 Apr 2015

Mobile Africa 2015 - BlackBerry continues to please

Mobile Africa 2015 - BlackBerry continues to please

8 Apr 2015

Mapping Africa's mood: A Twitter sentiment analysis of the continent

Mapping Africa's mood: A Twitter sentiment analysis of the continent

1 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

PwC launches 'Into Africa - the continent's cities of opportunity' report

PwC launches 'Into Africa - the continent's cities of opportunity' report

23 Mar 2015

WFA reveals groundbreaking research into Africa's marketing challenges

WFA reveals groundbreaking research into Africa's marketing challenges

The WFA in conjunction with Millward Brown 18 Mar 2015

Number of ultra-high-net-worth individuals in Africa to increase

17 Mar 2015

[TrendTalk] 2020 marketing vision

[TrendTalk] 2020 marketing vision

Louise Marsland 13 Mar 2015

Demographics and their role in consumer behaviour

Demographics and their role in consumer behaviour

11 Mar 2015

Antoinette Pombo

Is South Africa differentiating itself from Africa for the wrong reasons?

Antoinette Pombo 11 Mar 2015

New research: How employee emotions' impact on customer experience

New research: How employee emotions' impact on customer experience

4 Mar 2015

Africa: State of Mobile Advertising Report released

Africa: State of Mobile Advertising Report released

19 Feb 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

[Biz Takeouts Lineup] 122: The show not to miss: World Wide Web Foundation

[Biz Takeouts Lineup] 122: The show not to miss: World Wide Web Foundation

11 Feb 2015

Affluent Africa drives demand for property

Affluent Africa drives demand for property

11 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

Need for local internet hosting in developing countries

Need for local internet hosting in developing countries

13 Jan 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

More news

Let your local research fly online

Let your local research fly online

Leigh Andrews 12 Jun 2015

Mobile coverage to reach 6.1 billion in 2020

Mobile coverage to reach 6.1 billion in 2020

10 Jun 2015

Twitter users share four billion Ebola messages in a week

Twitter users share four billion Ebola messages in a week

Sola Ogundipe 9 Jun 2015

Reimagining Africa's Future - the $350bn opportunity

Reimagining Africa's Future - the $350bn opportunity

8 Jun 2015

African markets emerge on global retail development index

African markets emerge on global retail development index

3 Jun 2015

Effective leadership in challenging markets needed in Africa

Effective leadership in challenging markets needed in Africa

3 Jun 2015

DATA Report 2015: Putting the Poorest First

DATA Report 2015: Putting the Poorest First

1 Jun 2015

Modernising local economies important for Africa's future

Modernising local economies important for Africa's future

25 May 2015

Back to their roots

Back to their roots

Danette Breitenbach 14 May 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

PAMRO meeting on Media Research for One Continent

PAMRO meeting on Media Research for One Continent

9 Apr 2015

Mobile Africa 2015 - BlackBerry continues to please

Mobile Africa 2015 - BlackBerry continues to please

8 Apr 2015

Mapping Africa's mood: A Twitter sentiment analysis of the continent

Mapping Africa's mood: A Twitter sentiment analysis of the continent

1 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

PwC launches 'Into Africa - the continent's cities of opportunity' report

PwC launches 'Into Africa - the continent's cities of opportunity' report

23 Mar 2015

WFA reveals groundbreaking research into Africa's marketing challenges

WFA reveals groundbreaking research into Africa's marketing challenges

The WFA in conjunction with Millward Brown 18 Mar 2015

Number of ultra-high-net-worth individuals in Africa to increase

17 Mar 2015

[TrendTalk] 2020 marketing vision

[TrendTalk] 2020 marketing vision

Louise Marsland 13 Mar 2015

Demographics and their role in consumer behaviour

Demographics and their role in consumer behaviour

11 Mar 2015

Antoinette Pombo

Is South Africa differentiating itself from Africa for the wrong reasons?

Antoinette Pombo 11 Mar 2015

New research: How employee emotions' impact on customer experience

New research: How employee emotions' impact on customer experience

4 Mar 2015

Africa: State of Mobile Advertising Report released

Africa: State of Mobile Advertising Report released

19 Feb 2015

Engaging with connected consumers - Part 2

Engaging with connected consumers - Part 2

Danette Breitenbach 12 Feb 2015

[Biz Takeouts Lineup] 122: The show not to miss: World Wide Web Foundation

[Biz Takeouts Lineup] 122: The show not to miss: World Wide Web Foundation

11 Feb 2015

Affluent Africa drives demand for property

Affluent Africa drives demand for property

11 Feb 2015

Engaging with connected consumers - Part 1

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

Need for local internet hosting in developing countries

Need for local internet hosting in developing countries

13 Jan 2015

How to react when making market research mistakes

How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

[Biz Takeouts Podcast] 116: The future of public relations

[Biz Takeouts Podcast] 116: The future of public relations

12 Dec 2014

Africa leads the world into the future of market research

Africa leads the world into the future of market research

John-William Awbrey, Kantar 4 Dec 2014

Why Africa should be on international SMEs' radars

Why Africa should be on international SMEs' radars

27 Nov 2014

Ericsson Mobility Report: African mobile subscriptions reach 880 million

Ericsson Mobility Report: African mobile subscriptions reach 880 million

24 Nov 2014

Research reveals Egypt's mobile app users are predominantly young

Research reveals Egypt's mobile app users are predominantly young

24 Nov 2014

Cellphone coverage tops basic services in African nations

Cellphone coverage tops basic services in African nations

20 Nov 2014

Another free app for Ebola information

Another free app for Ebola information

17 Nov 2014

How does Ghana see South Africa?

How does Ghana see South Africa?

Shamin Chibba 14 Nov 2014

[MRMW] Making face-to-face research mobile to better tackle African HIV research

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews 13 Nov 2014

Survey reveals African consumers' perceptions of mobile marketing

Survey reveals African consumers' perceptions of mobile marketing

12 Nov 2014

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