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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Firefly Millward Brown launches in Jeddah, Saudi Arabia

Firefly Millward Brown launches in Jeddah, Saudi Arabia

Kantar 18 Sep 2014

Investing for impact has rapidly expanded into the mainstream

Investing for impact has rapidly expanded into the mainstream

UCT Graduate School of Business 15 Sep 2014

Nine ways women are changing African markets

Nine ways women are changing African markets

12 Sep 2014

Africa Business Agenda 2014 reveals CEOs' optimism about growth

Africa Business Agenda 2014 reveals CEOs' optimism about growth

11 Sep 2014

APO to supply social media analytics for press releases in Africa

APO to supply social media analytics for press releases in Africa

9 Sep 2014

Forbes Africa named top magazine amongst Africa's richest

Forbes Africa named top magazine amongst Africa's richest

20 Aug 2014

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

20 Aug 2014

CMO Council: Chief marketer confidence at all-time high

CMO Council: Chief marketer confidence at all-time high

20 Aug 2014

Africa: Growth is on the horizon but where should you look?

Africa: Growth is on the horizon but where should you look?

19 Aug 2014

The challenges of doing business in Africa

The challenges of doing business in Africa

Jaco Cronje 13 Aug 2014

Why Africa offers a compelling trade, investment opportunity

Why Africa offers a compelling trade, investment opportunity

6 Aug 2014

Which handsets will dominate the African market?

Which handsets will dominate the African market?

Russell Southwood 4 Aug 2014

Science of brain signals opens new era for advertising

Science of brain signals opens new era for advertising

4 Aug 2014

The African Affluent: Hyper connected

The African Affluent: Hyper connected

30 Jul 2014

GfK adds additional African countries to global consumer survey

GfK adds additional African countries to global consumer survey

28 Jul 2014

PwC's Johan Potgieter says that digital and mobility are key issues that need to be addressed by businesses in South Africa. Image: LinkedIn

Mobile technology expansion needed

23 Jul 2014

Africa rising: 10 myths busted

Africa rising: 10 myths busted

21 Jul 2014

Millward Brown Vermeer opens regional office in South Africa

Millward Brown Vermeer opens regional office in South Africa

Kantar 17 Jul 2014

Second How Africa Tweets study released

Second How Africa Tweets study released

7 Jul 2014

First ACW2014 - experiences shared, lessons learned

First ACW2014 - experiences shared, lessons learned

7 Jul 2014

Mobile phones help township residents, immigrants have a sense of belonging

Mobile phones help township residents, immigrants have a sense of belonging

2 Jul 2014

Starting a business cheapest in East Africa

2 Jul 2014

Uganda's Prime Minister most conversational leader on Twitter

Uganda's Prime Minister most conversational leader on Twitter

27 Jun 2014

Should African insurers review their mobile strategies?

Should African insurers review their mobile strategies?

26 Jun 2014

PAMRO 2014 Conference: Media Research for One Continent

PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

Africa Rising: Doing business in Africa [part 2]

Africa Rising: Doing business in Africa [part 2]

Authors from Regent Business School 23 Jun 2014

Africa Rising: Doing business in Africa [part 1]

Africa Rising: Doing business in Africa [part 1]

Authors from Regent Business School 20 Jun 2014

GeoPoll report on TV ratings in Africa

GeoPoll report on TV ratings in Africa

18 Jun 2014

Mobile phone boost to African internet

Mobile phone boost to African internet

Mary Alexander 13 Jun 2014

Major research innovation launched - Quick LSMs

Major research innovation launched - Quick LSMs

Kantar 11 Jun 2014

More news

Investing for impact has rapidly expanded into the mainstream

Investing for impact has rapidly expanded into the mainstream

UCT Graduate School of Business 15 Sep 2014

Nine ways women are changing African markets

Nine ways women are changing African markets

12 Sep 2014

Africa Business Agenda 2014 reveals CEOs' optimism about growth

Africa Business Agenda 2014 reveals CEOs' optimism about growth

11 Sep 2014

APO to supply social media analytics for press releases in Africa

APO to supply social media analytics for press releases in Africa

9 Sep 2014

Forbes Africa named top magazine amongst Africa's richest

Forbes Africa named top magazine amongst Africa's richest

20 Aug 2014

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

20 Aug 2014

CMO Council: Chief marketer confidence at all-time high

CMO Council: Chief marketer confidence at all-time high

20 Aug 2014

Africa: Growth is on the horizon but where should you look?

Africa: Growth is on the horizon but where should you look?

19 Aug 2014

The challenges of doing business in Africa

The challenges of doing business in Africa

Jaco Cronje 13 Aug 2014

Why Africa offers a compelling trade, investment opportunity

Why Africa offers a compelling trade, investment opportunity

6 Aug 2014

Which handsets will dominate the African market?

Which handsets will dominate the African market?

Russell Southwood 4 Aug 2014

Science of brain signals opens new era for advertising

Science of brain signals opens new era for advertising

4 Aug 2014

The African Affluent: Hyper connected

The African Affluent: Hyper connected

30 Jul 2014

GfK adds additional African countries to global consumer survey

GfK adds additional African countries to global consumer survey

28 Jul 2014

PwC's Johan Potgieter says that digital and mobility are key issues that need to be addressed by businesses in South Africa. Image: LinkedIn

Mobile technology expansion needed

23 Jul 2014

Africa rising: 10 myths busted

Africa rising: 10 myths busted

21 Jul 2014

Millward Brown Vermeer opens regional office in South Africa

Millward Brown Vermeer opens regional office in South Africa

Kantar 17 Jul 2014

Second How Africa Tweets study released

Second How Africa Tweets study released

7 Jul 2014

First ACW2014 - experiences shared, lessons learned

First ACW2014 - experiences shared, lessons learned

7 Jul 2014

Mobile phones help township residents, immigrants have a sense of belonging

Mobile phones help township residents, immigrants have a sense of belonging

2 Jul 2014

Starting a business cheapest in East Africa

2 Jul 2014

Uganda's Prime Minister most conversational leader on Twitter

Uganda's Prime Minister most conversational leader on Twitter

27 Jun 2014

Should African insurers review their mobile strategies?

Should African insurers review their mobile strategies?

26 Jun 2014

PAMRO 2014 Conference: Media Research for One Continent

PAMRO 2014 Conference: Media Research for One Continent

25 Jun 2014

Africa Rising: Doing business in Africa [part 2]

Africa Rising: Doing business in Africa [part 2]

Authors from Regent Business School 23 Jun 2014

Africa Rising: Doing business in Africa [part 1]

Africa Rising: Doing business in Africa [part 1]

Authors from Regent Business School 20 Jun 2014

GeoPoll report on TV ratings in Africa

GeoPoll report on TV ratings in Africa

18 Jun 2014

Mobile phone boost to African internet

Mobile phone boost to African internet

Mary Alexander 13 Jun 2014

Major research innovation launched - Quick LSMs

Major research innovation launched - Quick LSMs

Kantar 11 Jun 2014

Second annual global customer service survey: The findings

Second annual global customer service survey: The findings

10 Jun 2014

GeoPoll launches daily TV ratings in African markets

GeoPoll launches daily TV ratings in African markets

6 Jun 2014

When South meets West

When South meets West

Nadia Takyiwaa Mensah 5 Jun 2014

Five Nigerian cities with business potential

Five Nigerian cities with business potential

Kate Douglas 4 Jun 2014

The story of the African consumer

The story of the African consumer

Laine Barnard 3 Jun 2014

Big data and the consumer experience for business

Big data and the consumer experience for business

Jose Capelo 30 May 2014

Getting more women into the workforce in Africa

Getting more women into the workforce in Africa

Joanne Bushell 29 May 2014

What is the next innovation in payments?

What is the next innovation in payments?

Frank Rizzo 26 May 2014

With thought and planning, email marketing can be a blast

With thought and planning, email marketing can be a blast

Louise Robinson 26 May 2014

Ask Africa Group appoints Ken McArthur as EC

Ask Africa Group appoints Ken McArthur as EC

23 May 2014

How to capitalise on Africa's rising middle class

How to capitalise on Africa's rising middle class

Golden Muzanago 21 May 2014

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