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Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Natasha McClymont

How do you price an idea?

Natasha McClymont 27 Jul 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Twiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

Africa: hard work - but worth it

Kelly Meredith 17 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Checking the Africa facts

Magnus Taylor 10 Jul 2013

Call for Africa-based researchers

4 Jul 2013

Registration open for 17th Annual Highway Africa Conference

Registration open for 17th Annual Highway Africa Conference

24 Jun 2013

Economic obstacles are not stopping African entrepreneurs

24 Jun 2013

Andrea Rademeyer

World Independent Network selects South African for Africa chair

20 Jun 2013

Integrated reporting pilot study underway

Integrated reporting pilot study underway

Evan Pickworth 19 Jun 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

Know what Zimbabweans read, watch, listen to and buy

29 May 2013

Africa making great strides toward MDG targets

Africa making great strides toward MDG targets

27 May 2013

MTN - the highest ranked African brand

21 May 2013

Creating business opportunities for Africa's poor

Creating business opportunities for Africa's poor

13 May 2013

2013 PAMRO Conference: Call for papers

6 May 2013

Sub-Saharan Africa's business potential for the Middle East

Sub-Saharan Africa's business potential for the Middle East

1 May 2013

This is a cropped version of the infographic; the enlarged image shows the infographic in full.

Clean Slate Brands are the future

David Mattin 22 Apr 2013

Seven stages in becoming an industry expert

Douglas Kruger 13 Apr 2013

Is the ad industry ready for technology-centric media planning and buying?

Is the ad industry ready for technology-centric media planning and buying?

12 Apr 2013

Unified communications: Not profiling employees poses risk to investments

Unified communications: Not profiling employees poses risk to investments

12 Apr 2013

Global survey acknowledges Africa's retail potential

3 Apr 2013

Laptops and latte... not an option for Rwandan business people

3 Apr 2013

Analysing the CRM needs of a midsize business

Paul Anderson 2 Apr 2013

Françoise Henderson

When marketing in Rome

Françoise Henderson 19 Mar 2013

If you're content, we're content

If you're content, we're content

Bizcommunity.com 18 Mar 2013

Debate flares on 'Twitter revolutions', Arab Spring

11 Mar 2013

'Consumer centricity' and raids of grey

'Consumer centricity' and raids of grey

Gavin Mills 21 Feb 2013

Launching Africa's information highway

19 Feb 2013

More news

Natasha McClymont

How do you price an idea?

Natasha McClymont 27 Jul 2013

Twiplomacy study finds two thirds of world leaders on Twitter

Twiplomacy study finds two thirds of world leaders on Twitter

26 Jul 2013

Media consumption, audience tracking tool launched

Media consumption, audience tracking tool launched

18 Jul 2013

Africa: hard work - but worth it

Kelly Meredith 17 Jul 2013

CNN MultiChoice African Journalist 2013 finalists announced

CNN MultiChoice African Journalist 2013 finalists announced

15 Jul 2013

Checking the Africa facts

Magnus Taylor 10 Jul 2013

Call for Africa-based researchers

4 Jul 2013

Registration open for 17th Annual Highway Africa Conference

Registration open for 17th Annual Highway Africa Conference

24 Jun 2013

Economic obstacles are not stopping African entrepreneurs

24 Jun 2013

Andrea Rademeyer

World Independent Network selects South African for Africa chair

20 Jun 2013

Integrated reporting pilot study underway

Integrated reporting pilot study underway

Evan Pickworth 19 Jun 2013

African voices on the digital revolution

African voices on the digital revolution

31 May 2013

Know what Zimbabweans read, watch, listen to and buy

29 May 2013

Africa making great strides toward MDG targets

Africa making great strides toward MDG targets

27 May 2013

MTN - the highest ranked African brand

21 May 2013

Creating business opportunities for Africa's poor

Creating business opportunities for Africa's poor

13 May 2013

2013 PAMRO Conference: Call for papers

6 May 2013

Sub-Saharan Africa's business potential for the Middle East

Sub-Saharan Africa's business potential for the Middle East

1 May 2013

This is a cropped version of the infographic; the enlarged image shows the infographic in full.

Clean Slate Brands are the future

David Mattin 22 Apr 2013

Seven stages in becoming an industry expert

Douglas Kruger 13 Apr 2013

Is the ad industry ready for technology-centric media planning and buying?

Is the ad industry ready for technology-centric media planning and buying?

12 Apr 2013

Unified communications: Not profiling employees poses risk to investments

Unified communications: Not profiling employees poses risk to investments

12 Apr 2013

Global survey acknowledges Africa's retail potential

3 Apr 2013

Laptops and latte... not an option for Rwandan business people

3 Apr 2013

Analysing the CRM needs of a midsize business

Paul Anderson 2 Apr 2013

Françoise Henderson

When marketing in Rome

Françoise Henderson 19 Mar 2013

If you're content, we're content

If you're content, we're content

Bizcommunity.com 18 Mar 2013

Debate flares on 'Twitter revolutions', Arab Spring

11 Mar 2013

'Consumer centricity' and raids of grey

'Consumer centricity' and raids of grey

Gavin Mills 21 Feb 2013

Launching Africa's information highway

19 Feb 2013

[2013 trends] Pdf of 2013 Biz Trends Report now available

[2013 trends] Pdf of 2013 Biz Trends Report now available

Bizcommunity.com 13 Feb 2013

Getting to know the 'millenials'

12 Feb 2013

CMO Council: Mobile marketing's bright spots

CMO Council: Mobile marketing's bright spots

5 Feb 2013

The state of Africa's learning landscape in 2013

The state of Africa's learning landscape in 2013

5 Feb 2013

African companies prosper in 'global village' - Study

5 Feb 2013

The ONE Campaign aims to bring African voices to the table

The ONE Campaign aims to bring African voices to the table

31 Jan 2013

[2013 trends] Africa poised for a great future

[2013 trends] Africa poised for a great future

Nandkishor Buty 30 Jan 2013

[2013 trends] Opportunities for growth within marketing and advertising arena

[2013 trends] Opportunities for growth within marketing and advertising arena

Johanna McDowell 29 Jan 2013

[2013 trends] Insight into cinema in 2013

[2013 trends] Insight into cinema in 2013

Ryan Williams 29 Jan 2013

[2013 trends] Malls set to 'mobilise' consumers like never before

[2013 trends] Malls set to 'mobilise' consumers like never before

Doug Mayne 28 Jan 2013

Let's do Biz