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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

SAMRO's boost for future music stars

SAMRO's boost for future music stars

11 Jun 2012

APO launches new website

APO launches new website

11 Jun 2012

PRB engage journos in IDEA Project

PRB engage journos in IDEA Project

Gregory Gondwe: @Kalipochi 8 Jun 2012

Renaissance Capital restructures research teams

Renaissance Capital restructures research teams

7 Jun 2012

Kenya's media to question opinion polls

Kenya's media to question opinion polls

Carole Kimutai: @CaroleKimutai 7 Jun 2012

AVU and iHub Research partner for mobile learning research

AVU and iHub Research partner for mobile learning research

5 Jun 2012

IMD announces its 2012 World Competitiveness Rankings

IMD announces its 2012 World Competitiveness Rankings

1 Jun 2012

Jobs for youth is key to Africa's growth

Jobs for youth is key to Africa's growth

30 May 2012

Gregory Gondwe

Journos train in science and health reporting

Gregory Gondwe: @Kalipochi 23 May 2012

eLearning Africa Report shows ICTs transform education

eLearning Africa Report shows ICTs transform education

22 May 2012

AITEC Africa to host 2012 BFMA conference in Nairobi

AITEC Africa to host 2012 BFMA conference in Nairobi

14 May 2012

Ugandans to join online debate on internet standards

Ugandans to join online debate on internet standards

Walter Wafula 7 May 2012

2012 PAMRO Conference calls for papers

2012 PAMRO Conference calls for papers

7 May 2012

Still time to commemorate World Press Freedom Day

Still time to commemorate World Press Freedom Day

2 May 2012

Which ads are winners? Your brain knows better than you do

Which ads are winners? Your brain knows better than you do

Stuart Wolpert 30 Apr 2012

Rest of Africa drags down Altech full-year results

Rest of Africa drags down Altech full-year results

Duncan McLeod: @mcleodd 25 Apr 2012

Insights from the KPMG Africa Conversation: 'Investing in Africa'

Insights from the KPMG Africa Conversation: 'Investing in Africa'

20 Apr 2012

EA Outsourcing Summit confirms speaker

EA Outsourcing Summit confirms speaker

17 Apr 2012

Nigeria seeks input on history of internet

16 Apr 2012

SA mobile prices among the highest in Africa

SA mobile prices among the highest in Africa

Craig Wilson 13 Apr 2012

Report finds improved business regulations for East African SMEs

Report finds improved business regulations for East African SMEs

12 Apr 2012

Rethinking offline social networks in semi-rural communities

Rethinking offline social networks in semi-rural communities

Marcela Ospina 30 Mar 2012

Africa embraces consumer convergence

Africa embraces consumer convergence

29 Mar 2012

Source: 2011/ITWeb-JCSE Skills Survey

Telecoms skills stagnate while demand soars

27 Mar 2012

German institute to equip journos with digital journalism skills

German institute to equip journos with digital journalism skills

Walter Wafula 23 Mar 2012

Bizcommunity.com wants to get in your head

Bizcommunity.com wants to get in your head

Bizcommunity.com 19 Mar 2012

Doing media business in Africa, the colourful continent

Celia Collins 19 Mar 2012

Research backed media buying key to marketing success

Research backed media buying key to marketing success

Walter Wafula 19 Mar 2012

Karen Parkin

Building a culture of project management

Karen Parkin 6 Mar 2012

Press freedom orgs, journos against UNESCO-Obiang prize

5 Mar 2012

More news

SAMRO's boost for future music stars

Marketing & MediaSAMRO's boost for future music stars

11 Jun 2012

APO launches new website

Marketing & MediaAPO launches new website

11 Jun 2012

PRB engage journos in IDEA Project

Marketing & MediaPRB engage journos in IDEA Project

Gregory Gondwe: @Kalipochi 8 Jun 2012

Renaissance Capital restructures research teams

Marketing & MediaRenaissance Capital restructures research teams

7 Jun 2012

Kenya's media to question opinion polls

Marketing & MediaKenya's media to question opinion polls

Carole Kimutai: @CaroleKimutai 7 Jun 2012

AVU and iHub Research partner for mobile learning research

Marketing & MediaAVU and iHub Research partner for mobile learning research

5 Jun 2012

IMD announces its 2012 World Competitiveness Rankings

Marketing & MediaIMD announces its 2012 World Competitiveness Rankings

1 Jun 2012

Jobs for youth is key to Africa's growth

Marketing & MediaJobs for youth is key to Africa's growth

30 May 2012

eLearning Africa Report shows ICTs transform education

Marketing & MediaeLearning Africa Report shows ICTs transform education

22 May 2012

AITEC Africa to host 2012 BFMA conference in Nairobi

Marketing & MediaAITEC Africa to host 2012 BFMA conference in Nairobi

14 May 2012

Ugandans to join online debate on internet standards

Marketing & MediaUgandans to join online debate on internet standards

Walter Wafula 7 May 2012

2012 PAMRO Conference calls for papers

Marketing & Media2012 PAMRO Conference calls for papers

7 May 2012

Still time to commemorate World Press Freedom Day

Marketing & MediaStill time to commemorate World Press Freedom Day

2 May 2012

Which ads are winners? Your brain knows better than you do

Marketing & MediaWhich ads are winners? Your brain knows better than you do

Stuart Wolpert 30 Apr 2012

Rest of Africa drags down Altech full-year results

Marketing & MediaRest of Africa drags down Altech full-year results

Duncan McLeod: @mcleodd 25 Apr 2012

Insights from the KPMG Africa Conversation: 'Investing in Africa'

Marketing & MediaInsights from the KPMG Africa Conversation: 'Investing in Africa'

20 Apr 2012

EA Outsourcing Summit confirms speaker

Marketing & MediaEA Outsourcing Summit confirms speaker

17 Apr 2012

SA mobile prices among the highest in Africa

Marketing & MediaSA mobile prices among the highest in Africa

Craig Wilson 13 Apr 2012

Report finds improved business regulations for East African SMEs

Marketing & MediaReport finds improved business regulations for East African SMEs

12 Apr 2012

Rethinking offline social networks in semi-rural communities

Marketing & MediaRethinking offline social networks in semi-rural communities

Marcela Ospina 30 Mar 2012

Africa embraces consumer convergence

Marketing & MediaAfrica embraces consumer convergence

29 Mar 2012

Source: 2011/ITWeb-JCSE Skills Survey

Marketing & MediaTelecoms skills stagnate while demand soars

27 Mar 2012

German institute to equip journos with digital journalism skills

Marketing & MediaGerman institute to equip journos with digital journalism skills

Walter Wafula 23 Mar 2012

Bizcommunity.com wants to get in your head

Marketing & MediaBizcommunity.com wants to get in your head

Bizcommunity.com 19 Mar 2012

Research backed media buying key to marketing success

Marketing & MediaResearch backed media buying key to marketing success

Walter Wafula 19 Mar 2012

Informa deepens Africa coverage

Marketing & MediaInforma deepens Africa coverage

23 Feb 2012

MTN tops advertising spend in Uganda

Marketing & MediaMTN tops advertising spend in Uganda

Walter Wafula 22 Feb 2012

Mobile in Africa: Insights from Research ICT

Marketing & MediaMobile in Africa: Insights from Research ICT

Wikus Engelbrecht 20 Feb 2012

What young Africans think of love

Marketing & MediaWhat young Africans think of love

14 Feb 2012

Global consumer confidence increases 1 point in Q4 2011

Marketing & MediaGlobal consumer confidence increases 1 point in Q4 2011

8 Feb 2012

[2012 trends] Media industry encountering unprecedented challenges

Marketing & Media[2012 trends] Media industry encountering unprecedented challenges

Angela Quintal 27 Jan 2012

New research reveals how Africa tweets

Marketing & MediaNew research reveals how Africa tweets

26 Jan 2012

Intl students essay competition for meetings industry

Marketing & MediaIntl students essay competition for meetings industry

25 Jan 2012

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