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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Research shows radio is king in Kenya

Research shows radio is king in Kenya

Carole Kimutai: @CaroleKimutai 12 Dec 2011

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Herman Manson: @marklives 7 Dec 2011

Free trade talks to push Africa into future

7 Dec 2011

Overview of the latest threat statistics and global danger areas

Overview of the latest threat statistics and global danger areas

6 Dec 2011

Leading telecoms operators outperform broader economy 2011

Leading telecoms operators outperform broader economy 2011

1 Dec 2011

Mobile hotspots in Africa - Q3 2011

16 Nov 2011

The late Alan McClarty

SA memorial service for Alan McClarty this week

Journos train to make news out of numbers

Journos train to make news out of numbers

Gregory Gondwe: @Kalipochi 14 Nov 2011

MTN examines value beyond bandwidth access

MTN examines value beyond bandwidth access

11 Nov 2011

Survey highlights importance of Connect Africa goals

Survey highlights importance of Connect Africa goals

11 Nov 2011

A breakthrough for Africa

10 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

On Twitter, content-upload and shamanism

On Twitter, content-upload and shamanism

Marcela Ospina 7 Nov 2011

InMobi Mobile Insights Report shows significant growth in Kenyan market

7 Nov 2011

Africa is world's second most connected region by mobile subscriptions

Africa is world's second most connected region by mobile subscriptions

4 Nov 2011

Gregory Gondwe

ILO proposes monetary policies for Malawi's employment creation

Gregory Gondwe: @Kalipochi 2 Nov 2011

Kaspersky Lab releases Global IT Security Risks Survey results

Kaspersky Lab releases Global IT Security Risks Survey results

27 Oct 2011

Gregory Gondwe

Malawi slips on world economies

Gregory Gondwe: @Kalipochi 21 Oct 2011

Visa confirms economic growth, integration in EAC countries

Visa confirms economic growth, integration in EAC countries

21 Oct 2011

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

PwC offers reliable African salary surveys

PwC offers reliable African salary surveys

20 Oct 2011

Unintentional brand ambassadors: Mark Esterhuysen

Stacey Rumble 20 Oct 2011

Global advertising spend up 5.7% in Q2 2011

Global advertising spend up 5.7% in Q2 2011

20 Oct 2011

Research indicates change in internet usage

20 Oct 2011

PR profession in Kenya under scrutiny

Carole Kimutai 10 Oct 2011

Gregory Gondwe

Malawi public institutions not media friendly - MISA Malawi

Gregory Gondwe 7 Oct 2011

InMobi Mobile Insights report released - August 2011

InMobi Mobile Insights report released - August 2011

5 Oct 2011

How to contribute to Bizcommunity, from op-ed pieces to news

How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com 3 Oct 2011

Brand Africa 100 winners revealed

3 Oct 2011

Augmented-reality print ads: Are they worth it?

Augmented-reality print ads: Are they worth it?

Craig Kolb 27 Sep 2011

More news

Research shows radio is king in Kenya

Marketing & MediaResearch shows radio is king in Kenya

Carole Kimutai: @CaroleKimutai 12 Dec 2011

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Marketing & MediaTablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Herman Manson: @marklives 7 Dec 2011

Overview of the latest threat statistics and global danger areas

RetailOverview of the latest threat statistics and global danger areas

6 Dec 2011

Leading telecoms operators outperform broader economy 2011

Marketing & MediaLeading telecoms operators outperform broader economy 2011

1 Dec 2011

The late Alan McClarty

Marketing & MediaSA memorial service for Alan McClarty this week

14 Nov 2011

Journos train to make news out of numbers

Marketing & MediaJournos train to make news out of numbers

Gregory Gondwe: @Kalipochi 14 Nov 2011

MTN examines value beyond bandwidth access

Marketing & MediaMTN examines value beyond bandwidth access

11 Nov 2011

Survey highlights importance of Connect Africa goals

Marketing & MediaSurvey highlights importance of Connect Africa goals

11 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Marketing & MediaConsumer Confidence Survey: Economy again top global concern

9 Nov 2011

On Twitter, content-upload and shamanism

Marketing & MediaOn Twitter, content-upload and shamanism

Marcela Ospina 7 Nov 2011

Africa is world's second most connected region by mobile subscriptions

Marketing & MediaAfrica is world's second most connected region by mobile subscriptions

4 Nov 2011

Kaspersky Lab releases Global IT Security Risks Survey results

SecurityKaspersky Lab releases Global IT Security Risks Survey results

27 Oct 2011

Visa confirms economic growth, integration in EAC countries

Marketing & MediaVisa confirms economic growth, integration in EAC countries

21 Oct 2011

NZ set to reap millions from RWC final weekend

LifestyleNZ set to reap millions from RWC final weekend

21 Oct 2011

PwC offers reliable African salary surveys

Marketing & MediaPwC offers reliable African salary surveys

20 Oct 2011

Marketing & MediaUnintentional brand ambassadors: Mark Esterhuysen

Stacey Rumble 20 Oct 2011

Global advertising spend up 5.7% in Q2 2011

Marketing & MediaGlobal advertising spend up 5.7% in Q2 2011

20 Oct 2011

InMobi Mobile Insights report released - August 2011

Marketing & MediaInMobi Mobile Insights report released - August 2011

5 Oct 2011

How to contribute to Bizcommunity, from op-ed pieces to news

Marketing & MediaHow to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com 3 Oct 2011

Marketing & MediaBrand Africa 100 winners revealed

3 Oct 2011

Augmented-reality print ads: Are they worth it?

Marketing & MediaAugmented-reality print ads: Are they worth it?

Craig Kolb 27 Sep 2011

The true story of Bizcommunity lies in the numbers

Marketing & MediaThe true story of Bizcommunity lies in the numbers

Robin Parker, Bizcommunity.com 26 Sep 2011

[Biz Takeouts Podcast] 16: Destination marketing and cultural awareness

Marketing & Media[Biz Takeouts Podcast] 16: Destination marketing and cultural awareness

23 Sep 2011

[Biz Takeouts Lineup] 16: Destination marketing and cultural awareness

Marketing & Media[Biz Takeouts Lineup] 16: Destination marketing and cultural awareness

21 Sep 2011

Bizcommunity launches new dedicated sectors, newsletters

Marketing & MediaBizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com 20 Sep 2011

Marketing & Media[Biz Takeouts Podcast] 15: SA's brand history, branding during RWC, Deon du Plessis tributes

19 Sep 2011

Marketing & Media[Biz Takeouts Lineup] 15: SA's brand history, plus paying tribute to Deon du Plessis

14 Sep 2011

[Thought Leadership Digibates] 01: The Africa Question

Marketing & Media[Thought Leadership Digibates] 01: The Africa Question

9 Sep 2011

Insights from the 2011 PAMRO Conference

Marketing & MediaInsights from the 2011 PAMRO Conference

8 Sep 2011

First Aegis Media, Bizcommunity Digibate attracts over 5000 listeners

Marketing & MediaFirst Aegis Media, Bizcommunity Digibate attracts over 5000 listeners

8 Sep 2011

Marketing & Media[Biz Takeouts Lineup] 14: Brand Soweto and the black diamond market

7 Sep 2011

Let's do Biz