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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

March 2011 US online video rankings

March 2011 US online video rankings

13 Apr 2011

China's marketing challenges

China's marketing challenges

13 Apr 2011

InterMedia appoints Africa MD

12 Apr 2011

Surge in mobile data revenue makes case for managed service model

Surge in mobile data revenue makes case for managed service model

11 Apr 2011

comScore launches online video measurement service in Turkey

comScore launches online video measurement service in Turkey

11 Apr 2011

Global advertising rebounded 10.6% in 2010

Global advertising rebounded 10.6% in 2010

11 Apr 2011

Uncertainty about transfer pricing rules in Africa a concern for foreign companies

Uncertainty about transfer pricing rules in Africa a concern for foreign companies

5 Apr 2011

Advances in technology will give consumers power over banks by 2020

Advances in technology will give consumers power over banks by 2020

5 Apr 2011

Big opportunities for big clothes

Big opportunities for big clothes

5 Apr 2011

February 2011 US mobile subscriber market share

February 2011 US mobile subscriber market share

5 Apr 2011

Android to drive doubling of smartphone market by 2016

Android to drive doubling of smartphone market by 2016

4 Apr 2011

Most broadcasters to increase technology spend in 2011

Most broadcasters to increase technology spend in 2011

4 Apr 2011

GfK wins contract for TV research in Portugal for first time

GfK wins contract for TV research in Portugal for first time

1 Apr 2011

Germany: Mobile online shopping on the increase

Germany: Mobile online shopping on the increase

1 Apr 2011

Online video tops in New Zealand

Online video tops in New Zealand

31 Mar 2011

Inflation affecting consumer sentiment in Germany

Inflation affecting consumer sentiment in Germany

31 Mar 2011

Germany's retail turnover to rise by 2%

Germany's retail turnover to rise by 2%

30 Mar 2011

US mobile financial account usage surges

US mobile financial account usage surges

30 Mar 2011

Financial advisors can benefit by reaching out to women, reports Mintel

Financial advisors can benefit by reaching out to women, reports Mintel

30 Mar 2011

Top 50 US web properties, February 2011

Top 50 US web properties, February 2011

29 Mar 2011

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

OTT TV viewers to outnumber IPTV viewers in 2013

OTT TV viewers to outnumber IPTV viewers in 2013

24 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

Germany: eBooks not yet a mass market product

Germany: eBooks not yet a mass market product

23 Mar 2011

Branded pharmaceutical websites drive conversions among prospects and patients

Branded pharmaceutical websites drive conversions among prospects and patients

22 Mar 2011

Retail websites reach 75% of European internet audience each month

Retail websites reach 75% of European internet audience each month

22 Mar 2011

New study discovers link between social media popularity, stock prices

New study discovers link between social media popularity, stock prices

17 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

More news

March 2011 US online video rankings

March 2011 US online video rankings

13 Apr 2011

China's marketing challenges

China's marketing challenges

13 Apr 2011

InterMedia appoints Africa MD

12 Apr 2011

Surge in mobile data revenue makes case for managed service model

Surge in mobile data revenue makes case for managed service model

11 Apr 2011

comScore launches online video measurement service in Turkey

comScore launches online video measurement service in Turkey

11 Apr 2011

Global advertising rebounded 10.6% in 2010

Global advertising rebounded 10.6% in 2010

11 Apr 2011

Uncertainty about transfer pricing rules in Africa a concern for foreign companies

Uncertainty about transfer pricing rules in Africa a concern for foreign companies

5 Apr 2011

Advances in technology will give consumers power over banks by 2020

Advances in technology will give consumers power over banks by 2020

5 Apr 2011

Big opportunities for big clothes

Big opportunities for big clothes

5 Apr 2011

February 2011 US mobile subscriber market share

February 2011 US mobile subscriber market share

5 Apr 2011

Android to drive doubling of smartphone market by 2016

Android to drive doubling of smartphone market by 2016

4 Apr 2011

Most broadcasters to increase technology spend in 2011

Most broadcasters to increase technology spend in 2011

4 Apr 2011

GfK wins contract for TV research in Portugal for first time

GfK wins contract for TV research in Portugal for first time

1 Apr 2011

Germany: Mobile online shopping on the increase

Germany: Mobile online shopping on the increase

1 Apr 2011

Online video tops in New Zealand

Online video tops in New Zealand

31 Mar 2011

Inflation affecting consumer sentiment in Germany

Inflation affecting consumer sentiment in Germany

31 Mar 2011

Germany's retail turnover to rise by 2%

Germany's retail turnover to rise by 2%

30 Mar 2011

US mobile financial account usage surges

US mobile financial account usage surges

30 Mar 2011

Financial advisors can benefit by reaching out to women, reports Mintel

Financial advisors can benefit by reaching out to women, reports Mintel

30 Mar 2011

Top 50 US web properties, February 2011

Top 50 US web properties, February 2011

29 Mar 2011

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

OTT TV viewers to outnumber IPTV viewers in 2013

OTT TV viewers to outnumber IPTV viewers in 2013

24 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

Germany: eBooks not yet a mass market product

Germany: eBooks not yet a mass market product

23 Mar 2011

Branded pharmaceutical websites drive conversions among prospects and patients

Branded pharmaceutical websites drive conversions among prospects and patients

22 Mar 2011

Retail websites reach 75% of European internet audience each month

Retail websites reach 75% of European internet audience each month

22 Mar 2011

New study discovers link between social media popularity, stock prices

New study discovers link between social media popularity, stock prices

17 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

CNN leads audience reach: Europe, Africa, Middle East

CNN leads audience reach: Europe, Africa, Middle East

15 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Social Brands 100 launches today

Social Brands 100 launches today

11 Mar 2011

What's on the minds of agency chief executives?

What's on the minds of agency chief executives?

10 Mar 2011

Social networking a major activity in Argentina, Chile

Social networking a major activity in Argentina, Chile

9 Mar 2011

CIVICUS release report on African women in civil society

9 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

January 2011 US mobile subscriber market share

January 2011 US mobile subscriber market share

8 Mar 2011

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