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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Most broadcasters to increase technology spend in 2011

Most broadcasters to increase technology spend in 2011

4 Apr 2011

GfK wins contract for TV research in Portugal for first time

GfK wins contract for TV research in Portugal for first time

1 Apr 2011

Germany: Mobile online shopping on the increase

Germany: Mobile online shopping on the increase

1 Apr 2011

Online video tops in New Zealand

Online video tops in New Zealand

31 Mar 2011

Inflation affecting consumer sentiment in Germany

Inflation affecting consumer sentiment in Germany

31 Mar 2011

Germany's retail turnover to rise by 2%

Germany's retail turnover to rise by 2%

30 Mar 2011

US mobile financial account usage surges

US mobile financial account usage surges

30 Mar 2011

Financial advisors can benefit by reaching out to women, reports Mintel

Financial advisors can benefit by reaching out to women, reports Mintel

30 Mar 2011

Top 50 US web properties, February 2011

Top 50 US web properties, February 2011

29 Mar 2011

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

OTT TV viewers to outnumber IPTV viewers in 2013

OTT TV viewers to outnumber IPTV viewers in 2013

24 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

Germany: eBooks not yet a mass market product

Germany: eBooks not yet a mass market product

23 Mar 2011

Branded pharmaceutical websites drive conversions among prospects and patients

Branded pharmaceutical websites drive conversions among prospects and patients

22 Mar 2011

Retail websites reach 75% of European internet audience each month

Retail websites reach 75% of European internet audience each month

22 Mar 2011

New study discovers link between social media popularity, stock prices

New study discovers link between social media popularity, stock prices

17 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

CNN leads audience reach: Europe, Africa, Middle East

CNN leads audience reach: Europe, Africa, Middle East

15 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Social Brands 100 launches today

Social Brands 100 launches today

11 Mar 2011

What's on the minds of agency chief executives?

What's on the minds of agency chief executives?

10 Mar 2011

Social networking a major activity in Argentina, Chile

Social networking a major activity in Argentina, Chile

9 Mar 2011

CIVICUS release report on African women in civil society

9 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

January 2011 US mobile subscriber market share

January 2011 US mobile subscriber market share

8 Mar 2011

Physicians most likely to reach health-related content through natural search and direct navigation

Physicians most likely to reach health-related content through natural search and direct navigation

7 Mar 2011

More news

GfK wins contract for TV research in Portugal for first time

Marketing & MediaGfK wins contract for TV research in Portugal for first time

1 Apr 2011

Germany: Mobile online shopping on the increase

RetailGermany: Mobile online shopping on the increase

1 Apr 2011

Online video tops in New Zealand

Marketing & MediaOnline video tops in New Zealand

31 Mar 2011

Inflation affecting consumer sentiment in Germany

Marketing & MediaInflation affecting consumer sentiment in Germany

31 Mar 2011

Germany's retail turnover to rise by 2%

RetailGermany's retail turnover to rise by 2%

30 Mar 2011

US mobile financial account usage surges

RetailUS mobile financial account usage surges

30 Mar 2011

Financial advisors can benefit by reaching out to women, reports Mintel

RetailFinancial advisors can benefit by reaching out to women, reports Mintel

30 Mar 2011

Top 50 US web properties, February 2011

Marketing & MediaTop 50 US web properties, February 2011

29 Mar 2011

Television stations battle for superiority in Uganda

Marketing & MediaTelevision stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Global advertisers, fans explore value of social media

Marketing & MediaGlobal advertisers, fans explore value of social media

28 Mar 2011

OTT TV viewers to outnumber IPTV viewers in 2013

Marketing & MediaOTT TV viewers to outnumber IPTV viewers in 2013

24 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Marketing & MediaFast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

Germany: eBooks not yet a mass market product

Marketing & MediaGermany: eBooks not yet a mass market product

23 Mar 2011

Branded pharmaceutical websites drive conversions among prospects and patients

Marketing & MediaBranded pharmaceutical websites drive conversions among prospects and patients

22 Mar 2011

Retail websites reach 75% of European internet audience each month

Marketing & MediaRetail websites reach 75% of European internet audience each month

22 Mar 2011

New study discovers link between social media popularity, stock prices

Marketing & MediaNew study discovers link between social media popularity, stock prices

17 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Marketing & MediaDon't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

March for women in the African Women's Decade

Marketing & MediaMarch for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

CNN leads audience reach: Europe, Africa, Middle East

Marketing & MediaCNN leads audience reach: Europe, Africa, Middle East

15 Mar 2011

Africa Portal receiving high traffic

Marketing & MediaAfrica Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

Marketing & Media2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Social Brands 100 launches today

Marketing & MediaSocial Brands 100 launches today

11 Mar 2011

What's on the minds of agency chief executives?

Marketing & MediaWhat's on the minds of agency chief executives?

10 Mar 2011

Social networking a major activity in Argentina, Chile

Marketing & MediaSocial networking a major activity in Argentina, Chile

9 Mar 2011

IPS hosts roundtable to support research uptake in Africa

Marketing & MediaIPS hosts roundtable to support research uptake in Africa

8 Mar 2011

January 2011 US mobile subscriber market share

Marketing & MediaJanuary 2011 US mobile subscriber market share

8 Mar 2011

Physicians most likely to reach health-related content through natural search and direct navigation

HealthcarePhysicians most likely to reach health-related content through natural search and direct navigation

7 Mar 2011

Search Alliance no threat to Google, just more of the same

Marketing & MediaSearch Alliance no threat to Google, just more of the same

4 Mar 2011

100 largest UK companies contribute 12% of all government tax receipts

Retail100 largest UK companies contribute 12% of all government tax receipts

3 Mar 2011

UK consumer confidence stabilises, but no bounce-back

Marketing & MediaUK consumer confidence stabilises, but no bounce-back

2 Mar 2011

Nothing for a rainy day - a fifth of Brits have no savings

RetailNothing for a rainy day - a fifth of Brits have no savings

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

Marketing & MediaDMA releases Digital Marketing in the US and Canada report

28 Feb 2011

3D won't prevent Britons spending less on electricals

Marketing & Media3D won't prevent Britons spending less on electricals

Published by Verdict 28 Feb 2011

Blu-ray sales up in Western Europe and Japan

Marketing & MediaBlu-ray sales up in Western Europe and Japan

28 Feb 2011

Mobile operators should fear the threat from Facebook

Marketing & MediaMobile operators should fear the threat from Facebook

Published by Ovum 25 Feb 2011

comScore releases The 2010 Europe Digital Year in Review

Marketing & MediacomScore releases The 2010 Europe Digital Year in Review

25 Feb 2011

Germany: Consumer climate still on the ascent

Marketing & MediaGermany: Consumer climate still on the ascent

24 Feb 2011

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