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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Financial advisors can benefit by reaching out to women, reports Mintel

Financial advisors can benefit by reaching out to women, reports Mintel

30 Mar 2011

Top 50 US web properties, February 2011

Top 50 US web properties, February 2011

29 Mar 2011

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

OTT TV viewers to outnumber IPTV viewers in 2013

OTT TV viewers to outnumber IPTV viewers in 2013

24 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

Germany: eBooks not yet a mass market product

Germany: eBooks not yet a mass market product

23 Mar 2011

Branded pharmaceutical websites drive conversions among prospects and patients

Branded pharmaceutical websites drive conversions among prospects and patients

22 Mar 2011

Retail websites reach 75% of European internet audience each month

Retail websites reach 75% of European internet audience each month

22 Mar 2011

New study discovers link between social media popularity, stock prices

New study discovers link between social media popularity, stock prices

17 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

CNN leads audience reach: Europe, Africa, Middle East

CNN leads audience reach: Europe, Africa, Middle East

15 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Social Brands 100 launches today

Social Brands 100 launches today

11 Mar 2011

What's on the minds of agency chief executives?

What's on the minds of agency chief executives?

10 Mar 2011

Social networking a major activity in Argentina, Chile

Social networking a major activity in Argentina, Chile

9 Mar 2011

CIVICUS release report on African women in civil society

9 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

January 2011 US mobile subscriber market share

January 2011 US mobile subscriber market share

8 Mar 2011

Physicians most likely to reach health-related content through natural search and direct navigation

Physicians most likely to reach health-related content through natural search and direct navigation

7 Mar 2011

Search Alliance no threat to Google, just more of the same

Search Alliance no threat to Google, just more of the same

4 Mar 2011

100 largest UK companies contribute 12% of all government tax receipts

100 largest UK companies contribute 12% of all government tax receipts

3 Mar 2011

UK consumer confidence stabilises, but no bounce-back

UK consumer confidence stabilises, but no bounce-back

2 Mar 2011

Nothing for a rainy day - a fifth of Brits have no savings

Nothing for a rainy day - a fifth of Brits have no savings

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

DMA releases Digital Marketing in the US and Canada report

28 Feb 2011

AfDB launches iPad app

28 Feb 2011

3D won't prevent Britons spending less on electricals

3D won't prevent Britons spending less on electricals

Published by Verdict 28 Feb 2011

More news

Top 50 US web properties, February 2011

Top 50 US web properties, February 2011

29 Mar 2011

Television stations battle for superiority in Uganda

Television stations battle for superiority in Uganda

Walter Wafula 28 Mar 2011

Global advertisers, fans explore value of social media

Global advertisers, fans explore value of social media

28 Mar 2011

OTT TV viewers to outnumber IPTV viewers in 2013

OTT TV viewers to outnumber IPTV viewers in 2013

24 Mar 2011

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

Germany: eBooks not yet a mass market product

Germany: eBooks not yet a mass market product

23 Mar 2011

Branded pharmaceutical websites drive conversions among prospects and patients

Branded pharmaceutical websites drive conversions among prospects and patients

22 Mar 2011

Retail websites reach 75% of European internet audience each month

Retail websites reach 75% of European internet audience each month

22 Mar 2011

New study discovers link between social media popularity, stock prices

New study discovers link between social media popularity, stock prices

17 Mar 2011

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

17 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

CNN leads audience reach: Europe, Africa, Middle East

CNN leads audience reach: Europe, Africa, Middle East

15 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Social Brands 100 launches today

Social Brands 100 launches today

11 Mar 2011

What's on the minds of agency chief executives?

What's on the minds of agency chief executives?

10 Mar 2011

Social networking a major activity in Argentina, Chile

Social networking a major activity in Argentina, Chile

9 Mar 2011

CIVICUS release report on African women in civil society

9 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

January 2011 US mobile subscriber market share

January 2011 US mobile subscriber market share

8 Mar 2011

Physicians most likely to reach health-related content through natural search and direct navigation

Physicians most likely to reach health-related content through natural search and direct navigation

7 Mar 2011

Search Alliance no threat to Google, just more of the same

Search Alliance no threat to Google, just more of the same

4 Mar 2011

100 largest UK companies contribute 12% of all government tax receipts

100 largest UK companies contribute 12% of all government tax receipts

3 Mar 2011

UK consumer confidence stabilises, but no bounce-back

UK consumer confidence stabilises, but no bounce-back

2 Mar 2011

Nothing for a rainy day - a fifth of Brits have no savings

Nothing for a rainy day - a fifth of Brits have no savings

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

DMA releases Digital Marketing in the US and Canada report

28 Feb 2011

AfDB launches iPad app

28 Feb 2011

3D won't prevent Britons spending less on electricals

3D won't prevent Britons spending less on electricals

Published by Verdict 28 Feb 2011

Blu-ray sales up in Western Europe and Japan

Blu-ray sales up in Western Europe and Japan

28 Feb 2011

Mobile operators should fear the threat from Facebook

Mobile operators should fear the threat from Facebook

Published by Ovum 25 Feb 2011

comScore releases The 2010 Europe Digital Year in Review

comScore releases The 2010 Europe Digital Year in Review

25 Feb 2011

Germany: Consumer climate still on the ascent

Germany: Consumer climate still on the ascent

24 Feb 2011

c.i.a launches research tool in Africa

23 Feb 2011

Retail banks continue to resist social media

Retail banks continue to resist social media

Published by Ovum 22 Feb 2011

Top 50 US web properties for January 2011

Top 50 US web properties for January 2011

22 Feb 2011

Social networking accounts for 1 of every 5 minutes spent online in Australia

Social networking accounts for 1 of every 5 minutes spent online in Australia

22 Feb 2011

German holidaymakers avoid Egypt and Tunisia

German holidaymakers avoid Egypt and Tunisia

22 Feb 2011

Results of 'Brand Advertising Online in Germany' study

21 Feb 2011

OK dominates as Zimbabwe's preferred retailer

Staff reporter 21 Feb 2011

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