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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

UK consumer confidence stabilises, but no bounce-back

UK consumer confidence stabilises, but no bounce-back

2 Mar 2011

Nothing for a rainy day - a fifth of Brits have no savings

Nothing for a rainy day - a fifth of Brits have no savings

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

DMA releases Digital Marketing in the US and Canada report

28 Feb 2011

AfDB launches iPad app

28 Feb 2011

3D won't prevent Britons spending less on electricals

3D won't prevent Britons spending less on electricals

Published by Verdict 28 Feb 2011

Blu-ray sales up in Western Europe and Japan

Blu-ray sales up in Western Europe and Japan

28 Feb 2011

Mobile operators should fear the threat from Facebook

Mobile operators should fear the threat from Facebook

Published by Ovum 25 Feb 2011

comScore releases The 2010 Europe Digital Year in Review

comScore releases The 2010 Europe Digital Year in Review

25 Feb 2011

Germany: Consumer climate still on the ascent

Germany: Consumer climate still on the ascent

24 Feb 2011

c.i.a launches research tool in Africa

23 Feb 2011

Retail banks continue to resist social media

Retail banks continue to resist social media

Published by Ovum 22 Feb 2011

Top 50 US web properties for January 2011

Top 50 US web properties for January 2011

22 Feb 2011

Social networking accounts for 1 of every 5 minutes spent online in Australia

Social networking accounts for 1 of every 5 minutes spent online in Australia

22 Feb 2011

German holidaymakers avoid Egypt and Tunisia

German holidaymakers avoid Egypt and Tunisia

22 Feb 2011

Results of 'Brand Advertising Online in Germany' study

21 Feb 2011

OK dominates as Zimbabwe's preferred retailer

Staff reporter 21 Feb 2011

Mobile operators' service revenues head for record US$1 trillion in 2011

Mobile operators' service revenues head for record US$1 trillion in 2011

18 Feb 2011

Zim: Newspaper readership surges, tv slumps in Q4 2010

Staff reporter 18 Feb 2011

Variations in mobile internet behaviour between operating systems revealed

Variations in mobile internet behaviour between operating systems revealed

17 Feb 2011

Financial services CEOs look to emerging markets to feed growth aspirations

Financial services CEOs look to emerging markets to feed growth aspirations

16 Feb 2011

Technical consumer goods market at four-year high

Technical consumer goods market at four-year high

16 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Global retail recovery flies high at airports

Global retail recovery flies high at airports

Published by Verdict 15 Feb 2011

Deloitte Consumer Spending Index continues steady decline in January

Deloitte Consumer Spending Index continues steady decline in January

15 Feb 2011

January 2011 US search engine rankings

January 2011 US search engine rankings

14 Feb 2011

Hassle-free sales environment revs vehicle purchases

Hassle-free sales environment revs vehicle purchases

11 Feb 2011

Consumption in 2011 - Germany on the ascent

Consumption in 2011 - Germany on the ascent

11 Feb 2011

comScore releases The 2010 US Digital Year in Review

comScore releases The 2010 US Digital Year in Review

11 Feb 2011

Europe will remain home of luxury retail

Europe will remain home of luxury retail

Published by Verdict 9 Feb 2011

New generation of TV services begin to close gap on cable

New generation of TV services begin to close gap on cable

Published by Ovum 9 Feb 2011

More news

Nothing for a rainy day - a fifth of Brits have no savings

Nothing for a rainy day - a fifth of Brits have no savings

1 Mar 2011

DMA releases Digital Marketing in the US and Canada report

DMA releases Digital Marketing in the US and Canada report

28 Feb 2011

AfDB launches iPad app

28 Feb 2011

3D won't prevent Britons spending less on electricals

3D won't prevent Britons spending less on electricals

Published by Verdict 28 Feb 2011

Blu-ray sales up in Western Europe and Japan

Blu-ray sales up in Western Europe and Japan

28 Feb 2011

Mobile operators should fear the threat from Facebook

Mobile operators should fear the threat from Facebook

Published by Ovum 25 Feb 2011

comScore releases The 2010 Europe Digital Year in Review

comScore releases The 2010 Europe Digital Year in Review

25 Feb 2011

Germany: Consumer climate still on the ascent

Germany: Consumer climate still on the ascent

24 Feb 2011

c.i.a launches research tool in Africa

23 Feb 2011

Retail banks continue to resist social media

Retail banks continue to resist social media

Published by Ovum 22 Feb 2011

Top 50 US web properties for January 2011

Top 50 US web properties for January 2011

22 Feb 2011

Social networking accounts for 1 of every 5 minutes spent online in Australia

Social networking accounts for 1 of every 5 minutes spent online in Australia

22 Feb 2011

German holidaymakers avoid Egypt and Tunisia

German holidaymakers avoid Egypt and Tunisia

22 Feb 2011

Results of 'Brand Advertising Online in Germany' study

21 Feb 2011

OK dominates as Zimbabwe's preferred retailer

Staff reporter 21 Feb 2011

Mobile operators' service revenues head for record US$1 trillion in 2011

Mobile operators' service revenues head for record US$1 trillion in 2011

18 Feb 2011

Zim: Newspaper readership surges, tv slumps in Q4 2010

Staff reporter 18 Feb 2011

Variations in mobile internet behaviour between operating systems revealed

Variations in mobile internet behaviour between operating systems revealed

17 Feb 2011

Financial services CEOs look to emerging markets to feed growth aspirations

Financial services CEOs look to emerging markets to feed growth aspirations

16 Feb 2011

Technical consumer goods market at four-year high

Technical consumer goods market at four-year high

16 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Global retail recovery flies high at airports

Global retail recovery flies high at airports

Published by Verdict 15 Feb 2011

Deloitte Consumer Spending Index continues steady decline in January

Deloitte Consumer Spending Index continues steady decline in January

15 Feb 2011

January 2011 US search engine rankings

January 2011 US search engine rankings

14 Feb 2011

Hassle-free sales environment revs vehicle purchases

Hassle-free sales environment revs vehicle purchases

11 Feb 2011

Consumption in 2011 - Germany on the ascent

Consumption in 2011 - Germany on the ascent

11 Feb 2011

comScore releases The 2010 US Digital Year in Review

comScore releases The 2010 US Digital Year in Review

11 Feb 2011

Europe will remain home of luxury retail

Europe will remain home of luxury retail

Published by Verdict 9 Feb 2011

New generation of TV services begin to close gap on cable

New generation of TV services begin to close gap on cable

Published by Ovum 9 Feb 2011

Evolution of search and its engines - winners, losers, adaptors

Evolution of search and its engines - winners, losers, adaptors

9 Feb 2011

The right navigation system for every application

The right navigation system for every application

4 Feb 2011

Technology markets continue to grow in Asia

Technology markets continue to grow in Asia

4 Feb 2011

UK consumer confidence drops to lowest level for 22 months

UK consumer confidence drops to lowest level for 22 months

3 Feb 2011

Wealthy are optimistic, but still have concerns

Wealthy are optimistic, but still have concerns

3 Feb 2011

Strong correlation between creative strategy and performance

Strong correlation between creative strategy and performance

31 Jan 2011

Stalemate on lending: Consumers scale back borrowing; banks keep capital

Stalemate on lending: Consumers scale back borrowing; banks keep capital

31 Jan 2011

Online mobile phone sales reach record high in Europe

Online mobile phone sales reach record high in Europe

28 Jan 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Food shopping goes premium

Food shopping goes premium

Verdict 26 Jan 2011

A change of a dress for the UK's young women

A change of a dress for the UK's young women

Mintel Oxygen 25 Jan 2011

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