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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Mobile operators' service revenues head for record US$1 trillion in 2011

Mobile operators' service revenues head for record US$1 trillion in 2011

18 Feb 2011

Zim: Newspaper readership surges, tv slumps in Q4 2010

Staff reporter 18 Feb 2011

Variations in mobile internet behaviour between operating systems revealed

Variations in mobile internet behaviour between operating systems revealed

17 Feb 2011

Financial services CEOs look to emerging markets to feed growth aspirations

Financial services CEOs look to emerging markets to feed growth aspirations

16 Feb 2011

Technical consumer goods market at four-year high

Technical consumer goods market at four-year high

16 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Global retail recovery flies high at airports

Global retail recovery flies high at airports

Published by Verdict 15 Feb 2011

Deloitte Consumer Spending Index continues steady decline in January

Deloitte Consumer Spending Index continues steady decline in January

15 Feb 2011

January 2011 US search engine rankings

January 2011 US search engine rankings

14 Feb 2011

Hassle-free sales environment revs vehicle purchases

Hassle-free sales environment revs vehicle purchases

11 Feb 2011

Consumption in 2011 - Germany on the ascent

Consumption in 2011 - Germany on the ascent

11 Feb 2011

comScore releases The 2010 US Digital Year in Review

comScore releases The 2010 US Digital Year in Review

11 Feb 2011

Europe will remain home of luxury retail

Europe will remain home of luxury retail

Published by Verdict 9 Feb 2011

New generation of TV services begin to close gap on cable

New generation of TV services begin to close gap on cable

Published by Ovum 9 Feb 2011

Evolution of search and its engines - winners, losers, adaptors

Evolution of search and its engines - winners, losers, adaptors

9 Feb 2011

The right navigation system for every application

The right navigation system for every application

4 Feb 2011

Technology markets continue to grow in Asia

Technology markets continue to grow in Asia

4 Feb 2011

UK consumer confidence drops to lowest level for 22 months

UK consumer confidence drops to lowest level for 22 months

3 Feb 2011

Wealthy are optimistic, but still have concerns

Wealthy are optimistic, but still have concerns

3 Feb 2011

Strong correlation between creative strategy and performance

Strong correlation between creative strategy and performance

31 Jan 2011

Stalemate on lending: Consumers scale back borrowing; banks keep capital

Stalemate on lending: Consumers scale back borrowing; banks keep capital

31 Jan 2011

Online mobile phone sales reach record high in Europe

Online mobile phone sales reach record high in Europe

28 Jan 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Food shopping goes premium

Food shopping goes premium

Verdict 26 Jan 2011

A change of a dress for the UK's young women

A change of a dress for the UK's young women

Mintel Oxygen 25 Jan 2011

Private label gets quality reputation; consumers change buying habits

Private label gets quality reputation; consumers change buying habits

Mintel Oxygen 25 Jan 2011

Top 50 US Web Properties for December 2010

Top 50 US Web Properties for December 2010

25 Jan 2011

Register now for FIPP Research Forum and Awards

Register now for FIPP Research Forum and Awards

24 Jan 2011

Balancing Act releases Africa data centre report

24 Jan 2011

Research Bureau International wins Zim media survey tender

Dumisani Ndlela 21 Jan 2011

More news

Variations in mobile internet behaviour between operating systems revealed

Marketing & MediaVariations in mobile internet behaviour between operating systems revealed

17 Feb 2011

Financial services CEOs look to emerging markets to feed growth aspirations

RetailFinancial services CEOs look to emerging markets to feed growth aspirations

16 Feb 2011

Technical consumer goods market at four-year high

RetailTechnical consumer goods market at four-year high

16 Feb 2011

Global mobile user survey released

Marketing & MediaGlobal mobile user survey released

Dr KF Lai 16 Feb 2011

Global retail recovery flies high at airports

RetailGlobal retail recovery flies high at airports

Published by Verdict 15 Feb 2011

Deloitte Consumer Spending Index continues steady decline in January

Marketing & MediaDeloitte Consumer Spending Index continues steady decline in January

15 Feb 2011

January 2011 US search engine rankings

Marketing & MediaJanuary 2011 US search engine rankings

14 Feb 2011

Hassle-free sales environment revs vehicle purchases

Marketing & MediaHassle-free sales environment revs vehicle purchases

11 Feb 2011

Consumption in 2011 - Germany on the ascent

Marketing & MediaConsumption in 2011 - Germany on the ascent

11 Feb 2011

comScore releases The 2010 US Digital Year in Review

Marketing & MediacomScore releases The 2010 US Digital Year in Review

11 Feb 2011

Europe will remain home of luxury retail

RetailEurope will remain home of luxury retail

Published by Verdict 9 Feb 2011

New generation of TV services begin to close gap on cable

Marketing & MediaNew generation of TV services begin to close gap on cable

Published by Ovum 9 Feb 2011

Evolution of search and its engines - winners, losers, adaptors

Marketing & MediaEvolution of search and its engines - winners, losers, adaptors

9 Feb 2011

The right navigation system for every application

Marketing & MediaThe right navigation system for every application

4 Feb 2011

Technology markets continue to grow in Asia

Marketing & MediaTechnology markets continue to grow in Asia

4 Feb 2011

UK consumer confidence drops to lowest level for 22 months

Marketing & MediaUK consumer confidence drops to lowest level for 22 months

3 Feb 2011

Wealthy are optimistic, but still have concerns

RetailWealthy are optimistic, but still have concerns

3 Feb 2011

Strong correlation between creative strategy and performance

Marketing & MediaStrong correlation between creative strategy and performance

31 Jan 2011

Stalemate on lending: Consumers scale back borrowing; banks keep capital

RetailStalemate on lending: Consumers scale back borrowing; banks keep capital

31 Jan 2011

Online mobile phone sales reach record high in Europe

Marketing & MediaOnline mobile phone sales reach record high in Europe

28 Jan 2011

Unemployment, inflation worries hit consumer confidence

Marketing & MediaUnemployment, inflation worries hit consumer confidence

27 Jan 2011

Food shopping goes premium

RetailFood shopping goes premium

Verdict 26 Jan 2011

A change of a dress for the UK's young women

RetailA change of a dress for the UK's young women

Mintel Oxygen 25 Jan 2011

Private label gets quality reputation; consumers change buying habits

RetailPrivate label gets quality reputation; consumers change buying habits

Mintel Oxygen 25 Jan 2011

Top 50 US Web Properties for December 2010

Marketing & MediaTop 50 US Web Properties for December 2010

25 Jan 2011

Register now for FIPP Research Forum and Awards

Marketing & MediaRegister now for FIPP Research Forum and Awards

24 Jan 2011

2010 league tables of PR advisers to global M&A

Marketing & Media2010 league tables of PR advisers to global M&A

21 Jan 2011

US layoffs, hiring freezes hit multi-year lows

Marketing & MediaUS layoffs, hiring freezes hit multi-year lows

21 Jan 2011

Consumer interest in diet foods getting slimmer?

Marketing & MediaConsumer interest in diet foods getting slimmer?

18 Jan 2011

[2011 trends] BMI releases outlook report for 2011

Marketing & Media[2011 trends] BMI releases outlook report for 2011

17 Jan 2011

December 2010 US search engine rankings

Marketing & MediaDecember 2010 US search engine rankings

17 Jan 2011

[2011 trends] A time of transformation for the software industry

Marketing & Media[2011 trends] A time of transformation for the software industry

17 Jan 2011

Austria's Internet use grows in 2010

Marketing & MediaAustria's Internet use grows in 2010

13 Jan 2011

Google Android sets the pace in Germany

Marketing & MediaGoogle Android sets the pace in Germany

13 Jan 2011

TNS to expand in Africa in 2011

Marketing & MediaTNS to expand in Africa in 2011

13 Jan 2011

Accenture, comScore, dunnhumbyUSA announce initiation of breakthrough study

Marketing & MediaAccenture, comScore, dunnhumbyUSA announce initiation of breakthrough study

11 Jan 2011

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