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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

InMobi releases latest findings on Africa

14 Jan 2011

Austria's Internet use grows in 2010

Austria's Internet use grows in 2010

13 Jan 2011

Google Android sets the pace in Germany

Google Android sets the pace in Germany

13 Jan 2011

TNS to expand in Africa in 2011

TNS to expand in Africa in 2011

13 Jan 2011

Accenture, comScore, dunnhumbyUSA announce initiation of breakthrough study

Accenture, comScore, dunnhumbyUSA announce initiation of breakthrough study

11 Jan 2011

November 2010 US mobile subscriber market share

November 2010 US mobile subscriber market share

10 Jan 2011

Emerging markets enjoy digital camera boom

Emerging markets enjoy digital camera boom

7 Jan 2011

UK: No change in consumer confidence

UK: No change in consumer confidence

5 Jan 2011

Craft beers bubble over in popularity

Craft beers bubble over in popularity

5 Jan 2011

Crumbs! It's bad news for the bread maker

Crumbs! It's bad news for the bread maker

5 Jan 2011

Major household appliances industry grows 23% across Asian markets

Major household appliances industry grows 23% across Asian markets

4 Jan 2011

US spending hits a high

US spending hits a high

4 Jan 2011

European CE market ends 2010 with a positive performance

European CE market ends 2010 with a positive performance

4 Jan 2011

South Africa leads African data storing project

Ray Maota 23 Dec 2010

Decline in Christmas greetings on the cards for 2010

Decline in Christmas greetings on the cards for 2010

8 Dec 2010

World Magazine Trends 2010-2011 report published

World Magazine Trends 2010-2011 report published

8 Dec 2010

THISDAY, Ipsos partner for Nigeria 2011 elections

THISDAY, Ipsos partner for Nigeria 2011 elections

7 Dec 2010

November sees fall in UK consumer confidence

November sees fall in UK consumer confidence

7 Dec 2010

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

The smartphone market is there to be won

The smartphone market is there to be won

3 Dec 2010

US business travellers anticipate more trips in 2011

US business travellers anticipate more trips in 2011

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

CIGI launches African resource portal

CIGI launches African resource portal

29 Nov 2010

Black Friday boasts US$648 million in US online holiday spending

Black Friday boasts US$648 million in US online holiday spending

29 Nov 2010

comScore forecasts 11% growth for 2010 holiday e-commerce spending

comScore forecasts 11% growth for 2010 holiday e-commerce spending

29 Nov 2010

Family business owners optimistic, but...

Family business owners optimistic, but...

26 Nov 2010

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

PwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

CMO Council taps marketing intentions for 2011

CMO Council taps marketing intentions for 2011

25 Nov 2010

German consumers in the mood for pre-Christmas spending

German consumers in the mood for pre-Christmas spending

24 Nov 2010

More news

InMobi releases latest findings on Africa

14 Jan 2011

Austria's Internet use grows in 2010

Austria's Internet use grows in 2010

13 Jan 2011

Google Android sets the pace in Germany

Google Android sets the pace in Germany

13 Jan 2011

TNS to expand in Africa in 2011

TNS to expand in Africa in 2011

13 Jan 2011

Accenture, comScore, dunnhumbyUSA announce initiation of breakthrough study

Accenture, comScore, dunnhumbyUSA announce initiation of breakthrough study

11 Jan 2011

November 2010 US mobile subscriber market share

November 2010 US mobile subscriber market share

10 Jan 2011

Emerging markets enjoy digital camera boom

Emerging markets enjoy digital camera boom

7 Jan 2011

UK: No change in consumer confidence

UK: No change in consumer confidence

5 Jan 2011

Craft beers bubble over in popularity

Craft beers bubble over in popularity

5 Jan 2011

Crumbs! It's bad news for the bread maker

Crumbs! It's bad news for the bread maker

5 Jan 2011

Major household appliances industry grows 23% across Asian markets

Major household appliances industry grows 23% across Asian markets

4 Jan 2011

US spending hits a high

US spending hits a high

4 Jan 2011

European CE market ends 2010 with a positive performance

European CE market ends 2010 with a positive performance

4 Jan 2011

South Africa leads African data storing project

Ray Maota 23 Dec 2010

Decline in Christmas greetings on the cards for 2010

Decline in Christmas greetings on the cards for 2010

8 Dec 2010

World Magazine Trends 2010-2011 report published

World Magazine Trends 2010-2011 report published

8 Dec 2010

THISDAY, Ipsos partner for Nigeria 2011 elections

THISDAY, Ipsos partner for Nigeria 2011 elections

7 Dec 2010

November sees fall in UK consumer confidence

November sees fall in UK consumer confidence

7 Dec 2010

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

The smartphone market is there to be won

The smartphone market is there to be won

3 Dec 2010

US business travellers anticipate more trips in 2011

US business travellers anticipate more trips in 2011

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

CIGI launches African resource portal

CIGI launches African resource portal

29 Nov 2010

Black Friday boasts US$648 million in US online holiday spending

Black Friday boasts US$648 million in US online holiday spending

29 Nov 2010

comScore forecasts 11% growth for 2010 holiday e-commerce spending

comScore forecasts 11% growth for 2010 holiday e-commerce spending

29 Nov 2010

Family business owners optimistic, but...

Family business owners optimistic, but...

26 Nov 2010

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

PwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

CMO Council taps marketing intentions for 2011

CMO Council taps marketing intentions for 2011

25 Nov 2010

German consumers in the mood for pre-Christmas spending

German consumers in the mood for pre-Christmas spending

24 Nov 2010

'Tis the season to save: More consumers getting their coupons via Internet or email

'Tis the season to save: More consumers getting their coupons via Internet or email

24 Nov 2010

2010 US online property insurance report

2010 US online property insurance report

24 Nov 2010

Call for tenders for Zimbabwe media survey

Dumisani Ndlela 23 Nov 2010

Bridging Africa's digital divide: an opportunity

Bridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

US online Hispanic consumers attitude to advertising

22 Nov 2010

Golden autumn for technical consumer goods market

Golden autumn for technical consumer goods market

19 Nov 2010

In-car electronics - Western Europe recovery

In-car electronics - Western Europe recovery

18 Nov 2010

Instant redemption opportunities lure in loyalty program customers

Instant redemption opportunities lure in loyalty program customers

18 Nov 2010

New Balancing Act reports address media landscape

Russell Southwood 17 Nov 2010

Calling home? You'll probably use social media

Calling home? You'll probably use social media

17 Nov 2010

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