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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

November 2010 US mobile subscriber market share

November 2010 US mobile subscriber market share

10 Jan 2011

Emerging markets enjoy digital camera boom

Emerging markets enjoy digital camera boom

7 Jan 2011

UK: No change in consumer confidence

UK: No change in consumer confidence

5 Jan 2011

Craft beers bubble over in popularity

Craft beers bubble over in popularity

5 Jan 2011

Crumbs! It's bad news for the bread maker

Crumbs! It's bad news for the bread maker

5 Jan 2011

Major household appliances industry grows 23% across Asian markets

Major household appliances industry grows 23% across Asian markets

4 Jan 2011

US spending hits a high

US spending hits a high

4 Jan 2011

European CE market ends 2010 with a positive performance

European CE market ends 2010 with a positive performance

4 Jan 2011

South Africa leads African data storing project

Ray Maota 23 Dec 2010

Decline in Christmas greetings on the cards for 2010

Decline in Christmas greetings on the cards for 2010

8 Dec 2010

World Magazine Trends 2010-2011 report published

World Magazine Trends 2010-2011 report published

8 Dec 2010

THISDAY, Ipsos partner for Nigeria 2011 elections

THISDAY, Ipsos partner for Nigeria 2011 elections

7 Dec 2010

November sees fall in UK consumer confidence

November sees fall in UK consumer confidence

7 Dec 2010

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

The smartphone market is there to be won

The smartphone market is there to be won

3 Dec 2010

US business travellers anticipate more trips in 2011

US business travellers anticipate more trips in 2011

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

CIGI launches African resource portal

CIGI launches African resource portal

29 Nov 2010

Black Friday boasts US$648 million in US online holiday spending

Black Friday boasts US$648 million in US online holiday spending

29 Nov 2010

comScore forecasts 11% growth for 2010 holiday e-commerce spending

comScore forecasts 11% growth for 2010 holiday e-commerce spending

29 Nov 2010

Family business owners optimistic, but...

Family business owners optimistic, but...

26 Nov 2010

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

PwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

CMO Council taps marketing intentions for 2011

CMO Council taps marketing intentions for 2011

25 Nov 2010

German consumers in the mood for pre-Christmas spending

German consumers in the mood for pre-Christmas spending

24 Nov 2010

'Tis the season to save: More consumers getting their coupons via Internet or email

'Tis the season to save: More consumers getting their coupons via Internet or email

24 Nov 2010

2010 US online property insurance report

2010 US online property insurance report

24 Nov 2010

Call for tenders for Zimbabwe media survey

Dumisani Ndlela 23 Nov 2010

Bridging Africa's digital divide: an opportunity

Bridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

US online Hispanic consumers attitude to advertising

22 Nov 2010

More news

Emerging markets enjoy digital camera boom

Marketing & MediaEmerging markets enjoy digital camera boom

7 Jan 2011

UK: No change in consumer confidence

Marketing & MediaUK: No change in consumer confidence

5 Jan 2011

Craft beers bubble over in popularity

RetailCraft beers bubble over in popularity

5 Jan 2011

Crumbs! It's bad news for the bread maker

RetailCrumbs! It's bad news for the bread maker

5 Jan 2011

Major household appliances industry grows 23% across Asian markets

Marketing & MediaMajor household appliances industry grows 23% across Asian markets

4 Jan 2011

US spending hits a high

Marketing & MediaUS spending hits a high

4 Jan 2011

European CE market ends 2010 with a positive performance

Marketing & MediaEuropean CE market ends 2010 with a positive performance

4 Jan 2011

Decline in Christmas greetings on the cards for 2010

Marketing & MediaDecline in Christmas greetings on the cards for 2010

8 Dec 2010

World Magazine Trends 2010-2011 report published

Marketing & MediaWorld Magazine Trends 2010-2011 report published

8 Dec 2010

THISDAY, Ipsos partner for Nigeria 2011 elections

Marketing & MediaTHISDAY, Ipsos partner for Nigeria 2011 elections

7 Dec 2010

November sees fall in UK consumer confidence

Marketing & MediaNovember sees fall in UK consumer confidence

7 Dec 2010

What Kenyans do online - Digital Life study

Marketing & MediaWhat Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

The smartphone market is there to be won

Marketing & MediaThe smartphone market is there to be won

3 Dec 2010

US business travellers anticipate more trips in 2011

Marketing & MediaUS business travellers anticipate more trips in 2011

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics & TransportLogistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

CIGI launches African resource portal

Marketing & MediaCIGI launches African resource portal

29 Nov 2010

Black Friday boasts US$648 million in US online holiday spending

Marketing & MediaBlack Friday boasts US$648 million in US online holiday spending

29 Nov 2010

comScore forecasts 11% growth for 2010 holiday e-commerce spending

Marketing & MediacomScore forecasts 11% growth for 2010 holiday e-commerce spending

29 Nov 2010

Family business owners optimistic, but...

Marketing & MediaFamily business owners optimistic, but...

26 Nov 2010

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

Marketing & MediaDeloitte's 25th Annual Holiday Survey finds holiday shoppers divided

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

Marketing & MediaPwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

CMO Council taps marketing intentions for 2011

Marketing & MediaCMO Council taps marketing intentions for 2011

25 Nov 2010

German consumers in the mood for pre-Christmas spending

Marketing & MediaGerman consumers in the mood for pre-Christmas spending

24 Nov 2010

'Tis the season to save: More consumers getting their coupons via Internet or email

Marketing & Media'Tis the season to save: More consumers getting their coupons via Internet or email

24 Nov 2010

2010 US online property insurance report

Retail2010 US online property insurance report

24 Nov 2010

Bridging Africa's digital divide: an opportunity

Marketing & MediaBridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

Marketing & MediaUS online Hispanic consumers attitude to advertising

22 Nov 2010

Golden autumn for technical consumer goods market

Marketing & MediaGolden autumn for technical consumer goods market

19 Nov 2010

In-car electronics - Western Europe recovery

Marketing & MediaIn-car electronics - Western Europe recovery

18 Nov 2010

Instant redemption opportunities lure in loyalty program customers

Marketing & MediaInstant redemption opportunities lure in loyalty program customers

18 Nov 2010

Calling home? You'll probably use social media

Marketing & MediaCalling home? You'll probably use social media

17 Nov 2010

69% Africans comfortable with mobile ads - InMobi

Marketing & Media69% Africans comfortable with mobile ads - InMobi

16 Nov 2010

Beware the dangers of the data explosion

Marketing & MediaBeware the dangers of the data explosion

15 Nov 2010

Africa accounts 10% world mobile subscriptions

Marketing & MediaAfrica accounts 10% world mobile subscriptions

15 Nov 2010

Weinberger appointed comScore VP for Oz, NZ

Marketing & MediaWeinberger appointed comScore VP for Oz, NZ

12 Nov 2010

Information, the world's new capital - Digital Natives

Marketing & MediaInformation, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

US consumers go mobile for holiday shopping

Marketing & MediaUS consumers go mobile for holiday shopping

11 Nov 2010

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