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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

THISDAY, Ipsos partner for Nigeria 2011 elections

THISDAY, Ipsos partner for Nigeria 2011 elections

7 Dec 2010

November sees fall in UK consumer confidence

November sees fall in UK consumer confidence

7 Dec 2010

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

The smartphone market is there to be won

The smartphone market is there to be won

3 Dec 2010

US business travellers anticipate more trips in 2011

US business travellers anticipate more trips in 2011

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

CIGI launches African resource portal

CIGI launches African resource portal

29 Nov 2010

Black Friday boasts US$648 million in US online holiday spending

Black Friday boasts US$648 million in US online holiday spending

29 Nov 2010

comScore forecasts 11% growth for 2010 holiday e-commerce spending

comScore forecasts 11% growth for 2010 holiday e-commerce spending

29 Nov 2010

Family business owners optimistic, but...

Family business owners optimistic, but...

26 Nov 2010

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

PwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

CMO Council taps marketing intentions for 2011

CMO Council taps marketing intentions for 2011

25 Nov 2010

German consumers in the mood for pre-Christmas spending

German consumers in the mood for pre-Christmas spending

24 Nov 2010

'Tis the season to save: More consumers getting their coupons via Internet or email

'Tis the season to save: More consumers getting their coupons via Internet or email

24 Nov 2010

2010 US online property insurance report

2010 US online property insurance report

24 Nov 2010

Call for tenders for Zimbabwe media survey

Dumisani Ndlela 23 Nov 2010

Bridging Africa's digital divide: an opportunity

Bridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

US online Hispanic consumers attitude to advertising

22 Nov 2010

Golden autumn for technical consumer goods market

Golden autumn for technical consumer goods market

19 Nov 2010

In-car electronics - Western Europe recovery

In-car electronics - Western Europe recovery

18 Nov 2010

Instant redemption opportunities lure in loyalty program customers

Instant redemption opportunities lure in loyalty program customers

18 Nov 2010

New Balancing Act reports address media landscape

Russell Southwood 17 Nov 2010

Calling home? You'll probably use social media

Calling home? You'll probably use social media

17 Nov 2010

69% Africans comfortable with mobile ads - InMobi

69% Africans comfortable with mobile ads - InMobi

16 Nov 2010

Beware the dangers of the data explosion

Beware the dangers of the data explosion

15 Nov 2010

Africa accounts 10% world mobile subscriptions

Africa accounts 10% world mobile subscriptions

15 Nov 2010

Weinberger appointed comScore VP for Oz, NZ

Weinberger appointed comScore VP for Oz, NZ

12 Nov 2010

Information, the world's new capital - Digital Natives

Information, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

US consumers go mobile for holiday shopping

US consumers go mobile for holiday shopping

11 Nov 2010

More news

What Kenyans do online - Digital Life study

Marketing & MediaWhat Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

The smartphone market is there to be won

Marketing & MediaThe smartphone market is there to be won

3 Dec 2010

US business travellers anticipate more trips in 2011

Marketing & MediaUS business travellers anticipate more trips in 2011

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics & TransportLogistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

CIGI launches African resource portal

Marketing & MediaCIGI launches African resource portal

29 Nov 2010

Black Friday boasts US$648 million in US online holiday spending

Marketing & MediaBlack Friday boasts US$648 million in US online holiday spending

29 Nov 2010

comScore forecasts 11% growth for 2010 holiday e-commerce spending

Marketing & MediacomScore forecasts 11% growth for 2010 holiday e-commerce spending

29 Nov 2010

Family business owners optimistic, but...

Marketing & MediaFamily business owners optimistic, but...

26 Nov 2010

Deloitte's 25th Annual Holiday Survey finds holiday shoppers divided

Marketing & MediaDeloitte's 25th Annual Holiday Survey finds holiday shoppers divided

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

Marketing & MediaPwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

CMO Council taps marketing intentions for 2011

Marketing & MediaCMO Council taps marketing intentions for 2011

25 Nov 2010

German consumers in the mood for pre-Christmas spending

Marketing & MediaGerman consumers in the mood for pre-Christmas spending

24 Nov 2010

'Tis the season to save: More consumers getting their coupons via Internet or email

Marketing & Media'Tis the season to save: More consumers getting their coupons via Internet or email

24 Nov 2010

2010 US online property insurance report

Retail2010 US online property insurance report

24 Nov 2010

Bridging Africa's digital divide: an opportunity

Marketing & MediaBridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

Marketing & MediaUS online Hispanic consumers attitude to advertising

22 Nov 2010

Golden autumn for technical consumer goods market

Marketing & MediaGolden autumn for technical consumer goods market

19 Nov 2010

In-car electronics - Western Europe recovery

Marketing & MediaIn-car electronics - Western Europe recovery

18 Nov 2010

Instant redemption opportunities lure in loyalty program customers

Marketing & MediaInstant redemption opportunities lure in loyalty program customers

18 Nov 2010

Calling home? You'll probably use social media

Marketing & MediaCalling home? You'll probably use social media

17 Nov 2010

69% Africans comfortable with mobile ads - InMobi

Marketing & Media69% Africans comfortable with mobile ads - InMobi

16 Nov 2010

Beware the dangers of the data explosion

Marketing & MediaBeware the dangers of the data explosion

15 Nov 2010

Africa accounts 10% world mobile subscriptions

Marketing & MediaAfrica accounts 10% world mobile subscriptions

15 Nov 2010

Weinberger appointed comScore VP for Oz, NZ

Marketing & MediaWeinberger appointed comScore VP for Oz, NZ

12 Nov 2010

Information, the world's new capital - Digital Natives

Marketing & MediaInformation, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

US consumers go mobile for holiday shopping

Marketing & MediaUS consumers go mobile for holiday shopping

11 Nov 2010

US online display advertising market impressions up

Marketing & MediaUS online display advertising market impressions up

11 Nov 2010

Google's 'Quick View' - the marketer's friend and foe

Marketing & MediaGoogle's 'Quick View' - the marketer's friend and foe

10 Nov 2010

Business process outsourcing market can fight back in 2011

RetailBusiness process outsourcing market can fight back in 2011

10 Nov 2010

Global study: Leading broadcasters present balanced view of international violence

Marketing & MediaGlobal study: Leading broadcasters present balanced view of international violence

10 Nov 2010

UK consumers - leading the way at saving money on insurance

RetailUK consumers - leading the way at saving money on insurance

9 Nov 2010

RECMA publishes 2010 digital agency rankings

Marketing & MediaRECMA publishes 2010 digital agency rankings

8 Nov 2010

ESPN announces results of comprehensive 3D study

Marketing & MediaESPN announces results of comprehensive 3D study

8 Nov 2010

Consumer packaged goods trends for 2011

RetailConsumer packaged goods trends for 2011

8 Nov 2010

Law firms in fee fall

RetailLaw firms in fee fall

8 Nov 2010

Consumer trends for 2011

Marketing & MediaConsumer trends for 2011

8 Nov 2010

Women like to smell how they feel

Marketing & MediaWomen like to smell how they feel

8 Nov 2010

Watch out!

Marketing & MediaWatch out!

5 Nov 2010

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