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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

German consumers in the mood for pre-Christmas spending

German consumers in the mood for pre-Christmas spending

24 Nov 2010

'Tis the season to save: More consumers getting their coupons via Internet or email

'Tis the season to save: More consumers getting their coupons via Internet or email

24 Nov 2010

2010 US online property insurance report

2010 US online property insurance report

24 Nov 2010

Call for tenders for Zimbabwe media survey

Dumisani Ndlela 23 Nov 2010

Bridging Africa's digital divide: an opportunity

Bridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

US online Hispanic consumers attitude to advertising

22 Nov 2010

Golden autumn for technical consumer goods market

Golden autumn for technical consumer goods market

19 Nov 2010

In-car electronics - Western Europe recovery

In-car electronics - Western Europe recovery

18 Nov 2010

Instant redemption opportunities lure in loyalty program customers

Instant redemption opportunities lure in loyalty program customers

18 Nov 2010

New Balancing Act reports address media landscape

Russell Southwood 17 Nov 2010

Calling home? You'll probably use social media

Calling home? You'll probably use social media

17 Nov 2010

69% Africans comfortable with mobile ads - InMobi

69% Africans comfortable with mobile ads - InMobi

16 Nov 2010

Beware the dangers of the data explosion

Beware the dangers of the data explosion

15 Nov 2010

Africa accounts 10% world mobile subscriptions

Africa accounts 10% world mobile subscriptions

15 Nov 2010

Weinberger appointed comScore VP for Oz, NZ

Weinberger appointed comScore VP for Oz, NZ

12 Nov 2010

Information, the world's new capital - Digital Natives

Information, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

US consumers go mobile for holiday shopping

US consumers go mobile for holiday shopping

11 Nov 2010

US online display advertising market impressions up

US online display advertising market impressions up

11 Nov 2010

Google's 'Quick View' - the marketer's friend and foe

Google's 'Quick View' - the marketer's friend and foe

10 Nov 2010

Business process outsourcing market can fight back in 2011

Business process outsourcing market can fight back in 2011

10 Nov 2010

Global study: Leading broadcasters present balanced view of international violence

Global study: Leading broadcasters present balanced view of international violence

10 Nov 2010

UK consumers - leading the way at saving money on insurance

UK consumers - leading the way at saving money on insurance

9 Nov 2010

RECMA publishes 2010 digital agency rankings

RECMA publishes 2010 digital agency rankings

8 Nov 2010

ESPN announces results of comprehensive 3D study

ESPN announces results of comprehensive 3D study

8 Nov 2010

Consumer packaged goods trends for 2011

Consumer packaged goods trends for 2011

8 Nov 2010

Law firms in fee fall

Law firms in fee fall

8 Nov 2010

Consumer trends for 2011

Consumer trends for 2011

8 Nov 2010

Women like to smell how they feel

Women like to smell how they feel

8 Nov 2010

Watch out!

Watch out!

5 Nov 2010

Eco-lovers attracted by perceived superior quality

Eco-lovers attracted by perceived superior quality

5 Nov 2010

More news

Bridging Africa's digital divide: an opportunity

Marketing & MediaBridging Africa's digital divide: an opportunity

23 Nov 2010

US online Hispanic consumers attitude to advertising

Marketing & MediaUS online Hispanic consumers attitude to advertising

22 Nov 2010

Golden autumn for technical consumer goods market

Marketing & MediaGolden autumn for technical consumer goods market

19 Nov 2010

In-car electronics - Western Europe recovery

Marketing & MediaIn-car electronics - Western Europe recovery

18 Nov 2010

Instant redemption opportunities lure in loyalty program customers

Marketing & MediaInstant redemption opportunities lure in loyalty program customers

18 Nov 2010

Calling home? You'll probably use social media

Marketing & MediaCalling home? You'll probably use social media

17 Nov 2010

69% Africans comfortable with mobile ads - InMobi

Marketing & Media69% Africans comfortable with mobile ads - InMobi

16 Nov 2010

Beware the dangers of the data explosion

Marketing & MediaBeware the dangers of the data explosion

15 Nov 2010

Africa accounts 10% world mobile subscriptions

Marketing & MediaAfrica accounts 10% world mobile subscriptions

15 Nov 2010

Weinberger appointed comScore VP for Oz, NZ

Marketing & MediaWeinberger appointed comScore VP for Oz, NZ

12 Nov 2010

Information, the world's new capital - Digital Natives

Marketing & MediaInformation, the world's new capital - Digital Natives

Issa Sikiti da Silva 11 Nov 2010

US consumers go mobile for holiday shopping

Marketing & MediaUS consumers go mobile for holiday shopping

11 Nov 2010

US online display advertising market impressions up

Marketing & MediaUS online display advertising market impressions up

11 Nov 2010

Google's 'Quick View' - the marketer's friend and foe

Marketing & MediaGoogle's 'Quick View' - the marketer's friend and foe

10 Nov 2010

Business process outsourcing market can fight back in 2011

RetailBusiness process outsourcing market can fight back in 2011

10 Nov 2010

Global study: Leading broadcasters present balanced view of international violence

Marketing & MediaGlobal study: Leading broadcasters present balanced view of international violence

10 Nov 2010

UK consumers - leading the way at saving money on insurance

RetailUK consumers - leading the way at saving money on insurance

9 Nov 2010

RECMA publishes 2010 digital agency rankings

Marketing & MediaRECMA publishes 2010 digital agency rankings

8 Nov 2010

ESPN announces results of comprehensive 3D study

Marketing & MediaESPN announces results of comprehensive 3D study

8 Nov 2010

Consumer packaged goods trends for 2011

RetailConsumer packaged goods trends for 2011

8 Nov 2010

Law firms in fee fall

RetailLaw firms in fee fall

8 Nov 2010

Consumer trends for 2011

Marketing & MediaConsumer trends for 2011

8 Nov 2010

Women like to smell how they feel

Marketing & MediaWomen like to smell how they feel

8 Nov 2010

Watch out!

Marketing & MediaWatch out!

5 Nov 2010

Eco-lovers attracted by perceived superior quality

Marketing & MediaEco-lovers attracted by perceived superior quality

5 Nov 2010

UK's online display advertising market grows 34%

Marketing & MediaUK's online display advertising market grows 34%

5 Nov 2010

Large US companies confident of ability to ride out slow recovery

Marketing & MediaLarge US companies confident of ability to ride out slow recovery

4 Nov 2010

September 2010 US mobile subscriber market share

Marketing & MediaSeptember 2010 US mobile subscriber market share

4 Nov 2010

Digital media forecasted to rise by 10% worldwide

Marketing & MediaDigital media forecasted to rise by 10% worldwide

4 Nov 2010

UK consumers seek financial advice online in September 2010

RetailUK consumers seek financial advice online in September 2010

3 Nov 2010

Asia's 2011 optical industry looking good

Marketing & MediaAsia's 2011 optical industry looking good

3 Nov 2010

Holiday habits are gradually returning

Marketing & MediaHoliday habits are gradually returning

3 Nov 2010

Smartphones dominate mobile traffic worldwide

Marketing & MediaSmartphones dominate mobile traffic worldwide

3 Nov 2010

The Netherlands leads Europe in online visit frequency

Marketing & MediaThe Netherlands leads Europe in online visit frequency

2 Nov 2010

Q3 2010 US retail e-commerce spending up 9%

Marketing & MediaQ3 2010 US retail e-commerce spending up 9%

2 Nov 2010

US shoppers still cautious

Marketing & MediaUS shoppers still cautious

1 Nov 2010

Femto vs macro: Shape of US mobile networks starts to change

Marketing & MediaFemto vs macro: Shape of US mobile networks starts to change

1 Nov 2010

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