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Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Leigh Andrews 4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

The robot wears Prada: what happens when AI starts giving out fashion tips?

Mark Liu 25 Oct 2019

6 trends shaping the shopping mall experience

6 trends shaping the shopping mall experience

Theresa Terblanche 23 Oct 2019

#SACSCCongress: How physical retail is reinventing itself

#SACSCCongress: How physical retail is reinventing itself

Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

#SACSCCongress: Physical retail must surprise and delight

#SACSCCongress: Physical retail must surprise and delight

17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

SACSC Congress 2019 to zero in on the evolution of retail

SACSC Congress 2019 to zero in on the evolution of retail

10 Oct 2019

Shopping mall activations - why it's important and how to execute one successfully

Shopping mall activations - why it's important and how to execute one successfully

Amanda Rabinowitz 10 Oct 2019

Schaefer presenting at the Adobe CX Forum.

#AdobeCX: How to embrace the power of customer experience management

Leigh Andrews 8 Oct 2019

Image credit: NeONBRAND on Unsplash.

3 ways sustainability and reputation are closely linked

Chris Bischoff 8 Oct 2019

Inglot to release Powerpuff Girls make-up collection

Inglot to release Powerpuff Girls make-up collection

3 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.

Don't create ads, create advocates

Brian Carter 1 Oct 2019

#FoodNextAfrica: How to whet the appetite of food investors

#FoodNextAfrica: How to whet the appetite of food investors

Lauren Hartzenberg 30 Sep 2019

Top ratings for Biz Rate Card 2019

Top ratings for Biz Rate Card 2019

Bizcommunity.com 27 Sep 2019

Mattel reveals line of gender-neutral dolls

Mattel reveals line of gender-neutral dolls

26 Sep 2019

Image credit: Clark Young on Unsplash.

SA's real 'main market' is where brands will grow market share

Andrew Weinberg 25 Sep 2019

Far behind the CX trend

Far behind the CX trend

Zama Mlanjana 23 Sep 2019

Winners from the 2019 Top Brands Awards. Image supplied.

All the big winners at the 21st Sunday Times Top Brands Awards

20 Sep 2019

#TopBrands2019: Dishing up more love

Danette Breitenbach 20 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Pentawards 2019 honours best in global packaging design

Pentawards 2019 honours best in global packaging design

16 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.

Marketing fundamentals with the 2019 BrandZ CMO panel

Leigh Andrews 10 Sep 2019

Standard Bank team collecting their accolade.

How SA's second BrandZ winners are delivering brand legacy and innovation

Danette Breitenbach 9 Sep 2019

More news

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Leigh Andrews 4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

The robot wears Prada: what happens when AI starts giving out fashion tips?

Mark Liu 25 Oct 2019

6 trends shaping the shopping mall experience

6 trends shaping the shopping mall experience

Theresa Terblanche 23 Oct 2019

#SACSCCongress: How physical retail is reinventing itself

#SACSCCongress: How physical retail is reinventing itself

Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

#SACSCCongress: Physical retail must surprise and delight

#SACSCCongress: Physical retail must surprise and delight

17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

SACSC Congress 2019 to zero in on the evolution of retail

SACSC Congress 2019 to zero in on the evolution of retail

10 Oct 2019

Shopping mall activations - why it's important and how to execute one successfully

Shopping mall activations - why it's important and how to execute one successfully

Amanda Rabinowitz 10 Oct 2019

Schaefer presenting at the Adobe CX Forum.

#AdobeCX: How to embrace the power of customer experience management

Leigh Andrews 8 Oct 2019

Image credit: NeONBRAND on Unsplash.

3 ways sustainability and reputation are closely linked

Chris Bischoff 8 Oct 2019

Inglot to release Powerpuff Girls make-up collection

Inglot to release Powerpuff Girls make-up collection

3 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.

Don't create ads, create advocates

Brian Carter 1 Oct 2019

#FoodNextAfrica: How to whet the appetite of food investors

#FoodNextAfrica: How to whet the appetite of food investors

Lauren Hartzenberg 30 Sep 2019

Top ratings for Biz Rate Card 2019

Top ratings for Biz Rate Card 2019

Bizcommunity.com 27 Sep 2019

Mattel reveals line of gender-neutral dolls

Mattel reveals line of gender-neutral dolls

26 Sep 2019

Image credit: Clark Young on Unsplash.

SA's real 'main market' is where brands will grow market share

Andrew Weinberg 25 Sep 2019

Far behind the CX trend

Far behind the CX trend

Zama Mlanjana 23 Sep 2019

Winners from the 2019 Top Brands Awards. Image supplied.

All the big winners at the 21st Sunday Times Top Brands Awards

20 Sep 2019

#TopBrands2019: Dishing up more love

Danette Breitenbach 20 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Pentawards 2019 honours best in global packaging design

Pentawards 2019 honours best in global packaging design

16 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.

Marketing fundamentals with the 2019 BrandZ CMO panel

Leigh Andrews 10 Sep 2019

Standard Bank team collecting their accolade.

How SA's second BrandZ winners are delivering brand legacy and innovation

Danette Breitenbach 9 Sep 2019

Image credit: Revlon South Africa.

Revlon's cautionary tale: the changing nature of influencer marketing

Brigitte Majewski 6 Sep 2019

#EuroShop: Out with boring, in with experience

#EuroShop: Out with boring, in with experience

Danette Breitenbach 5 Sep 2019

Customer loyalty - It's a dog's life

Customer loyalty - It's a dog's life

David Alves 4 Sep 2019

How to keep sales booming throughout the year

How to keep sales booming throughout the year

4 Sep 2019

Image credit: Luke Chesser on Unsplash.

3 data trends shaping digital marketing in the next 18 months

Grant Lapping 30 Aug 2019

Shop Association releases Storedits global display research

Shop Association releases Storedits global display research

30 Aug 2019

Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer marketing enigma is not insurmountable

Anjali Lai 20 Aug 2019

Image credit: Carlos Muza on Unsplash.

The (growing) importance of data-driven location-based marketing

19 Aug 2019

Image credit: Jonathan Kemper on Unsplash.

Licensing royalties. Cost or marketing investment?

Alan Radmall 14 Aug 2019

Customer engagement in an omnichannel world

Customer engagement in an omnichannel world

Mo Areff 13 Aug 2019

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