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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

'Palau Pledge' by Host/Havas Sydney, is the most creatively celebrated campaign of 2018. Image supplied.

Warc announces top 100 creative companies

25 Feb 2019

Profile of a modern agency strategist

Devin Ross 22 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Irina Herf 18 Feb 2019

The new Advertising Regulatory Board governance regarding influencers

The new Advertising Regulatory Board governance regarding influencers

Wayne Flemming and Zubeida Goolam 18 Feb 2019

Screengrab from [[https://www.youtube.com/watch?v=jQhfOgu3KCg&feature=youtu.be Youtube video].

South African entry wins best foreign film at The One Club's One Screen Film Festival

14 Feb 2019

(c) Alexander Sorokopud -

#NewBiz: Distell appoints WPP

12 Feb 2019

Strategy: The debate rages on

Strategy: The debate rages on

Jessica Barrett 11 Feb 2019

3 reasons why influencer marketing sucks right now

3 reasons why influencer marketing sucks right now

Marc Kornberger 8 Feb 2019

Dan Mace in action, in his Not Normal studio. Image © Mace

How Dan Mace embraced his otherness to enhance his true creativity

Leigh Andrews 7 Feb 2019

Fran Luckin, chief creative officer, Grey Africa, South Africa. © .

Fran Luckin announced as one of 2019 NYF Advertising Awards executive jury members

6 Feb 2019

Entry for 2019 Loeries now open!

Entry for 2019 Loeries now open!

6 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Mike Beukes, ECD at Duke Advertising.

#BizTrends2019: These are tumultuous times. These are tremendous times

Mike Beukes 31 Jan 2019

Sithole captions this: "-11’ in Chicago. Oh, the places you’ll go in this game."

#BehindtheSelfie with... Grant Sithole

Leigh Andrews 30 Jan 2019

Advertising industry complacency is letting brands and women down

Advertising industry complacency is letting brands and women down

Kantar 29 Jan 2019

Social Media Week Lagos.

Discussions around future of media and social activism in Nigeria

28 Jan 2019

Brett Morris, group CEO of FCB Africa.

#BizTrends2019: Creativity is the currency of the future

Brett Morris 25 Jan 2019

(c) Maksim Kabakou -

Mobile adspend expected to top TV across key markets

24 Jan 2019

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.

#BizTrends2019: Embracing uncertainties and change to survive 2019

Michelle Beh 24 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message

#BizTrends2019: Facebook is the dial tone, not the message

Leigh Andrews 22 Jan 2019

#BizTrends2019: Ad agencies of the future are building new models

Bogosi Motshegwa 21 Jan 2019

The winner of AKQA’s brief to make Beats the ideal companion for commuters was: Christian Johnstone, Isabel Mickleburgh, Chad Joyce.

D&AD exhibits 2018 New Blood Shift Class work and reveals winners of briefs

18 Jan 2019

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

18 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Why the wall?

Chris Botha 16 Jan 2019

Advertising is dead. Long live value-tising

Advertising is dead. Long live value-tising

Mike Silver 16 Jan 2019

Screengrab from .

Deception is the lowest form of marketing

Nick Grubb 16 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.

#BizTrends2019: The rise of live communications and branded everything

Peter Khoury 16 Jan 2019

More news

Profile of a modern agency strategist

Devin Ross 22 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Irina Herf 18 Feb 2019

The new Advertising Regulatory Board governance regarding influencers

The new Advertising Regulatory Board governance regarding influencers

Wayne Flemming and Zubeida Goolam 18 Feb 2019

Screengrab from [[https://www.youtube.com/watch?v=jQhfOgu3KCg&feature=youtu.be Youtube video].

South African entry wins best foreign film at The One Club's One Screen Film Festival

14 Feb 2019

(c) Alexander Sorokopud -

#NewBiz: Distell appoints WPP

12 Feb 2019

Strategy: The debate rages on

Strategy: The debate rages on

Jessica Barrett 11 Feb 2019

3 reasons why influencer marketing sucks right now

3 reasons why influencer marketing sucks right now

Marc Kornberger 8 Feb 2019

Dan Mace in action, in his Not Normal studio. Image © Mace

How Dan Mace embraced his otherness to enhance his true creativity

Leigh Andrews 7 Feb 2019

Fran Luckin, chief creative officer, Grey Africa, South Africa. © .

Fran Luckin announced as one of 2019 NYF Advertising Awards executive jury members

6 Feb 2019

Entry for 2019 Loeries now open!

Entry for 2019 Loeries now open!

6 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

Mike Beukes, ECD at Duke Advertising.

#BizTrends2019: These are tumultuous times. These are tremendous times

Mike Beukes 31 Jan 2019

Sithole captions this: "-11’ in Chicago. Oh, the places you’ll go in this game."

#BehindtheSelfie with... Grant Sithole

Leigh Andrews 30 Jan 2019

Advertising industry complacency is letting brands and women down

Advertising industry complacency is letting brands and women down

Kantar 29 Jan 2019

Social Media Week Lagos.

Discussions around future of media and social activism in Nigeria

28 Jan 2019

Brett Morris, group CEO of FCB Africa.

#BizTrends2019: Creativity is the currency of the future

Brett Morris 25 Jan 2019

(c) Maksim Kabakou -

Mobile adspend expected to top TV across key markets

24 Jan 2019

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.

#BizTrends2019: Embracing uncertainties and change to survive 2019

Michelle Beh 24 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message

#BizTrends2019: Facebook is the dial tone, not the message

Leigh Andrews 22 Jan 2019

#BizTrends2019: Ad agencies of the future are building new models

Bogosi Motshegwa 21 Jan 2019

The winner of AKQA’s brief to make Beats the ideal companion for commuters was: Christian Johnstone, Isabel Mickleburgh, Chad Joyce.

D&AD exhibits 2018 New Blood Shift Class work and reveals winners of briefs

18 Jan 2019

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

18 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Why the wall?

Chris Botha 16 Jan 2019

Advertising is dead. Long live value-tising

Advertising is dead. Long live value-tising

Mike Silver 16 Jan 2019

Screengrab from .

Deception is the lowest form of marketing

Nick Grubb 16 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.

#BizTrends2019: The rise of live communications and branded everything

Peter Khoury 16 Jan 2019

Auryn Hiscock and Mikhaila Hunter, executive creative director and strategic relationships & marketing manager at Fort respectively.

#BizTrends2019: Year of the social impact brand (again)

Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy

#BizTrends2019: Social brands get even smarter with insightful strategy

Mongezi Mtati 11 Jan 2019

Google Chrome will start blocking harmful ads globally from July

Google Chrome will start blocking harmful ads globally from July

Shereesa Moodley 10 Jan 2019

Sarah Waiswa, David Tshabalala, Jenny Ehlers, Fran Luckin, Nathan Reddy.

Five Africans selected for ADC Awards jury

10 Jan 2019

5 things that keep the advertising industry stagnant

5 things that keep the advertising industry stagnant

Chris Botha 31 Dec 2018

Take care when hitching customers' emotions to your brandwagon

Take care when hitching customers' emotions to your brandwagon

Estelle Nagel 21 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

ADC Awards announces jury chairs for 10 disciplines

ADC Awards announces jury chairs for 10 disciplines

14 Dec 2018

2019 Content trends

2019 Content trends

Dale Ferreira 13 Dec 2018

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