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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

Why the wall?

Chris Botha 16 Jan 2019

Advertising is dead. Long live value-tising

Advertising is dead. Long live value-tising

Mike Silver 16 Jan 2019

Screengrab from .

Deception is the lowest form of marketing

Nick Grubb 16 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.

#BizTrends2019: The rise of live communications and branded everything

Peter Khoury 16 Jan 2019

Auryn Hiscock and Mikhaila Hunter, executive creative director and strategic relationships & marketing manager at Fort respectively.

#BizTrends2019: Year of the social impact brand (again)

Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy

#BizTrends2019: Social brands get even smarter with insightful strategy

Mongezi Mtati 11 Jan 2019

Google Chrome will start blocking harmful ads globally from July

Google Chrome will start blocking harmful ads globally from July

Shereesa Moodley 10 Jan 2019

Sarah Waiswa, David Tshabalala, Jenny Ehlers, Fran Luckin, Nathan Reddy.

Five Africans selected for ADC Awards jury

10 Jan 2019

5 things that keep the advertising industry stagnant

5 things that keep the advertising industry stagnant

Chris Botha 31 Dec 2018

Take care when hitching customers' emotions to your brandwagon

Take care when hitching customers' emotions to your brandwagon

Estelle Nagel 21 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

ADC Awards announces jury chairs for 10 disciplines

ADC Awards announces jury chairs for 10 disciplines

14 Dec 2018

2019 Content trends

2019 Content trends

Dale Ferreira 13 Dec 2018

The soft silence of Tokyo

Damon Stapleton 12 Dec 2018

Publishers continue to hone their strategies around native advertising

Publishers continue to hone their strategies around native advertising

11 Dec 2018

Die Neelsie, Stellenbosch.

National student television network launching at SA's top universities

11 Dec 2018

Ryan McManus, regional chief creative officer for VML SA.

Ryan McManus on orchestrating experiences for connected brands

Leigh Andrews 7 Dec 2018

Unbox the festive season

Unbox the festive season

Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR

Data and platforms bring new opportunities to expand PR

Dominique Pienaar 5 Dec 2018

The death knell for advertising value equivalency as a PR metric?

The death knell for advertising value equivalency as a PR metric?

Leago Monareng 30 Nov 2018

MTN celebrates 20 years in Uganda with new campaign

MTN celebrates 20 years in Uganda with new campaign

28 Nov 2018

Brand safety: It's about more than fake news

Neil Pursey 22 Nov 2018

Turner Upfront, South Africa.

Turner reveals content plans for Africa 2018/19

19 Nov 2018

2018 Epica Awards: Results announced

2018 Epica Awards: Results announced

16 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .

#FairnessFirst: Meet the future of advertising

Leigh Andrews 5 Nov 2018

2018 LIA Awards: South Africa wins 16 statues!

2018 LIA Awards: South Africa wins 16 statues!

5 Nov 2018

More news

Auryn Hiscock and Mikhaila Hunter, executive creative director and strategic relationships & marketing manager at Fort respectively.

#BizTrends2019: Year of the social impact brand (again)

Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy

#BizTrends2019: Social brands get even smarter with insightful strategy

Mongezi Mtati 11 Jan 2019

Google Chrome will start blocking harmful ads globally from July

Google Chrome will start blocking harmful ads globally from July

Shereesa Moodley 10 Jan 2019

Sarah Waiswa, David Tshabalala, Jenny Ehlers, Fran Luckin, Nathan Reddy.

Five Africans selected for ADC Awards jury

10 Jan 2019

5 things that keep the advertising industry stagnant

5 things that keep the advertising industry stagnant

Chris Botha 31 Dec 2018

Take care when hitching customers' emotions to your brandwagon

Take care when hitching customers' emotions to your brandwagon

Estelle Nagel 21 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

ADC Awards announces jury chairs for 10 disciplines

ADC Awards announces jury chairs for 10 disciplines

14 Dec 2018

2019 Content trends

2019 Content trends

Dale Ferreira 13 Dec 2018

The soft silence of Tokyo

Damon Stapleton 12 Dec 2018

Publishers continue to hone their strategies around native advertising

Publishers continue to hone their strategies around native advertising

11 Dec 2018

Die Neelsie, Stellenbosch.

National student television network launching at SA's top universities

11 Dec 2018

Ryan McManus, regional chief creative officer for VML SA.

Ryan McManus on orchestrating experiences for connected brands

Leigh Andrews 7 Dec 2018

Unbox the festive season

Unbox the festive season

Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR

Data and platforms bring new opportunities to expand PR

Dominique Pienaar 5 Dec 2018

The death knell for advertising value equivalency as a PR metric?

The death knell for advertising value equivalency as a PR metric?

Leago Monareng 30 Nov 2018

MTN celebrates 20 years in Uganda with new campaign

MTN celebrates 20 years in Uganda with new campaign

28 Nov 2018

Brand safety: It's about more than fake news

Neil Pursey 22 Nov 2018

Turner Upfront, South Africa.

Turner reveals content plans for Africa 2018/19

19 Nov 2018

2018 Epica Awards: Results announced

2018 Epica Awards: Results announced

16 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .

#FairnessFirst: Meet the future of advertising

Leigh Andrews 5 Nov 2018

2018 LIA Awards: South Africa wins 16 statues!

2018 LIA Awards: South Africa wins 16 statues!

5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .

#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

Leigh Andrews 2 Nov 2018

2019 D&AD Awards open for entries

2019 D&AD Awards open for entries

2 Nov 2018

Marco Prestini from Italy is one of the Young Guns 16. © .

Young Guns 16 winners announced

2 Nov 2018

Brad Reilly of Network BBDO's presentation at the Red & Yellow School's #DigitalAgencyShowcase. Image via Shae Leigh of Red & Yellow School .

#DigitalAgencyShowcase: How non-digital agencies win at digital

Leigh Andrews 1 Nov 2018

Image provided by Loeries Africa Middle East.

The Loeries 2018 Official Rankings are out!

1 Nov 2018

Mark Tomlinson of Hellocomputer, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Being more human, doing digital work

Leigh Andrews 31 Oct 2018

#NewBiz: Future Tech Media acquires AdZouk

#NewBiz: Future Tech Media acquires AdZouk

31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Leigh Andrews 30 Oct 2018

A comparison of Google and Facebook ads auction platform (Infographic)

A comparison of Google and Facebook ads auction platform (Infographic)

Ted Chong 29 Oct 2018

The story substance

The story substance

Wayne Flemming 27 Oct 2018

Brands can, and should, ensure that their ads don't appear on fake news sites

Brands can, and should, ensure that their ads don't appear on fake news sites

Neil Pursey 26 Oct 2018

Corporate content should be part of your DNA

Corporate content should be part of your DNA

Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus

Bizcommunity Recruitment in Africa Focus

Bizcommunity.com 23 Oct 2018

#ShopperInsights: Zero moment of truth - future of marketing

#ShopperInsights: Zero moment of truth - future of marketing

Alistair Duff 19 Oct 2018

Let's do Biz