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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Leigh Andrews 6 Jul 2018

Screenshot, @9GAG via Instagram

KFC South Africa's hilarious World Cup ad hits 9GAG

Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

Leigh Andrews 29 Jun 2018

Jason Xenopoulos |

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

Jessica Tennant 22 Jun 2018

SA's Reach Lions-winning work...

#CannesLions2018: Reach Lions winners!

21 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes

#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock 21 Jun 2018

Cannes Lions 2018 Craft Lions winners.

#CannesLions2018: Craft Lions winners!

20 Jun 2018

BBM and Eskimi partner in Nigeria

BBM and Eskimi partner in Nigeria

20 Jun 2018

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .

#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock 20 Jun 2018

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

20 Jun 2018

The 2018 Cannes Lions Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'

#CannesLions2018: Print & Publishing Lions winners!

19 Jun 2018

#CannesLions2018: Radio Lions winners!

#CannesLions2018: Radio Lions winners!

19 Jun 2018

Cannes Lions 2018 Design Lions Grand Prix winner: 'Trash Isles' by AMVBBDO, Plastic Oceans and LadBible for 'Trash Isles'.

#CannesLions2018: Design Lions winners!

19 Jun 2018

Health & Wellness Lions 2018 Grand Prix winner: The 'Corazon - Give Your Heart' integrated campaign for Montefiore by John X Hannes, New York with production and additional by Harbor Picture Company, New York.

#CannesLions2018: Pharma and Health & Wellness Lions winners!

18 Jun 2018

Fabian Frese, CCO at Germany’s Kolle Rebbe and this year's Loeries film, radio and audio jury president.

#Loeries2018: "How will technology impact this year's ideas?" - Fabian Frese

Leigh Andrews 15 Jun 2018

Heineken Nigeria campaign with Shazam.

'Connected packaging' leverages World Cup

15 Jun 2018

Kenyan startup Onesha.

Kenya's Onesha connects creatives with opportunities

13 Jun 2018

Do you know what it takes to build a 21st-century brand?

Carmen Murray 12 Jun 2018

The Portfolio Night 14 All-Stars. © .

The One Club's Portfolio Night 14 selects young creative All-Stars

12 Jun 2018

How data and content is powering marketing innovation in Africa

How data and content is powering marketing innovation in Africa

Cathy Ibal 8 Jun 2018

Nicolas Courant - ECD at Ogilvy Singapore and Loeries 2018 digital jury president.

#Loeries2018: "At the heart of provocative thinking" - Nicolas Courant

Leigh Andrews 8 Jun 2018

Image credit: ammentorp via .

The future of marketing is data-driven, creative, and people-based

Shaune Jordaan 8 Jun 2018

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

7 Jun 2018

Image credit: Rachael Gorjestani via .

Living creatively

Unathi Dyani 7 Jun 2018

George Coletrain via .

Why performance TV campaigns are rocket fuel for e-business growth

Irina Herf 6 Jun 2018

Image supplied by Warc.

Effective Social Strategy winners for Warc Awards 2018 announced

6 Jun 2018

Tham Khai Meng, chief creative officer, The Ogilvy Group and John Seifert, chief executive, The Ogilvy Group. © .

Ogilvy announces new chapter

5 Jun 2018

South Africa on par when optimising the client-agency relationship

South Africa on par when optimising the client-agency relationship

5 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Jessica Tennant 30 May 2018

More news

Screenshot, @9GAG via Instagram

KFC South Africa's hilarious World Cup ad hits 9GAG

Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

Leigh Andrews 29 Jun 2018

Jason Xenopoulos |

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

Jessica Tennant 22 Jun 2018

SA's Reach Lions-winning work...

#CannesLions2018: Reach Lions winners!

21 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes

#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock 21 Jun 2018

Cannes Lions 2018 Craft Lions winners.

#CannesLions2018: Craft Lions winners!

20 Jun 2018

BBM and Eskimi partner in Nigeria

BBM and Eskimi partner in Nigeria

20 Jun 2018

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .

#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock 20 Jun 2018

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

20 Jun 2018

#CannesLions2018: Radio Lions winners!

#CannesLions2018: Radio Lions winners!

19 Jun 2018

The 2018 Cannes Lions Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'

#CannesLions2018: Print & Publishing Lions winners!

19 Jun 2018

Cannes Lions 2018 Design Lions Grand Prix winner: 'Trash Isles' by AMVBBDO, Plastic Oceans and LadBible for 'Trash Isles'.

#CannesLions2018: Design Lions winners!

19 Jun 2018

Health & Wellness Lions 2018 Grand Prix winner: The 'Corazon - Give Your Heart' integrated campaign for Montefiore by John X Hannes, New York with production and additional by Harbor Picture Company, New York.

#CannesLions2018: Pharma and Health & Wellness Lions winners!

18 Jun 2018

Heineken Nigeria campaign with Shazam.

'Connected packaging' leverages World Cup

15 Jun 2018

Fabian Frese, CCO at Germany’s Kolle Rebbe and this year's Loeries film, radio and audio jury president.

#Loeries2018: "How will technology impact this year's ideas?" - Fabian Frese

Leigh Andrews 15 Jun 2018

Kenyan startup Onesha.

Kenya's Onesha connects creatives with opportunities

13 Jun 2018

Do you know what it takes to build a 21st-century brand?

Carmen Murray 12 Jun 2018

The Portfolio Night 14 All-Stars. © .

The One Club's Portfolio Night 14 selects young creative All-Stars

12 Jun 2018

How data and content is powering marketing innovation in Africa

How data and content is powering marketing innovation in Africa

Cathy Ibal 8 Jun 2018

Nicolas Courant - ECD at Ogilvy Singapore and Loeries 2018 digital jury president.

#Loeries2018: "At the heart of provocative thinking" - Nicolas Courant

Leigh Andrews 8 Jun 2018

Image credit: ammentorp via .

The future of marketing is data-driven, creative, and people-based

Shaune Jordaan 8 Jun 2018

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

Publicis Groupe unveils Marcel; what is it and will it replace creatives?

7 Jun 2018

Image credit: Rachael Gorjestani via .

Living creatively

Unathi Dyani 7 Jun 2018

George Coletrain via .

Why performance TV campaigns are rocket fuel for e-business growth

Irina Herf 6 Jun 2018

Image supplied by Warc.

Effective Social Strategy winners for Warc Awards 2018 announced

6 Jun 2018

Tham Khai Meng, chief creative officer, The Ogilvy Group and John Seifert, chief executive, The Ogilvy Group. © .

Ogilvy announces new chapter

5 Jun 2018

South Africa on par when optimising the client-agency relationship

South Africa on par when optimising the client-agency relationship

5 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Jessica Tennant 30 May 2018

Sir Martin Sorrell returns to build new ad group

Sir Martin Sorrell returns to build new ad group

30 May 2018

Kwese TV secures top brands for world cup sponsorships

Kwese TV secures top brands for world cup sponsorships

30 May 2018

Screengrab from '#bloodnormal' video for Bodyform.

Effective Use of Brand Purpose winners for Warc Awards 2018 announced

30 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

Dyeshana 'representing Wakanda' at the 2018 One Show Awards.

#AfricaMonth: "Get inspired by an unorthodox approach to ideas" - Xolisa Dyeshana

Leigh Andrews 25 May 2018

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

Cobus van Zyl 24 May 2018

Cannes Lions launches "Change for Good" hackathon

Cannes Lions launches "Change for Good" hackathon

24 May 2018

Screengrab from 7-Second Resumes campaign - Grand Prix winner.

Effective Innovation winners for Warc Awards 2018 announced

24 May 2018

Five reasons your PPC campaign isn't getting you leads

Five reasons your PPC campaign isn't getting you leads

nicolas baker 23 May 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.

Jury presidents for Loeries 2018 announced

17 May 2018

2018 NYF executive jury. Image supplied.

New York Festivals' judges give overview of executive jury sessions

17 May 2018

Let's do Biz