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Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source:

African publishing is being revolutionised – report explores trends in 6 countriesTinashe Mushakavanhu

SA’s MellowVans brings mobile EV stores to African telcos

SA’s MellowVans brings mobile EV stores to African telcos

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Source: Gallo Images

Loeries Creative Week

#Loeries: ‘Afrobeats didn’t get big until Nigerians stopped trying to sound American’

Lindsey Schutters 11 Oct 2024

Inaugural Namib Desert International Jazz Festival set for March 2025

Events

Inaugural Namib Desert International Jazz Festival set for March 2025

11 Oct 2024

Source: © IBB Online

Advertising

Last LIA categories winners announced

10 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Advertising

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

Keith Shiri appointed lead curator of Film Africa 2024

Film

Keith Shiri appointed lead curator of Film Africa 2024

9 Oct 2024

Gwede Mantashe delivered the opening keynote of the Ministerial Symposium at AOW

Coal, Oil & Gas

#AOW2024: Energy ministers kick off oil conference behind closed doors

7 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Advertising

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Agriculture

African Agri Investment Indaba targets transformative change in agriculture sector

7 Oct 2024

Pictured: Elizabeth Cousens, president and CEO of the UN Foundation. Image supplied.

ESG

Droga5's Once Upon a Future campaign for the UN to engage the youth

4 Oct 2024

30 filmmakers from 13 African countries selected for DFMI Business Lab

Film & Cinematography

30 filmmakers from 13 African countries selected for DFMI Business Lab

4 Oct 2024

Media

Fatima TV Media Awards call for entries from young members of the African media

4 Oct 2024

Cybersecurity company Surfshark’s Naked People campaign in London raised awareness about social media security practices and the exploitation of user data (Image supplied)

Social Media

Surfshark’s Naked People campaign calls out top social media companies for privacy invasions

2 Oct 2024

Source: Reuters

Agriculture

Cameroon farmers turn to vigilantes and amulets to stop cocoa theft

Amindeh Blaise Atabong 2 Oct 2024

Product recall: Top Score Instant Porridge

FMCG

Product recall: Top Score Instant Porridge

1 Oct 2024

Source: © 123rf Nivea has launched Nivea Connect, a global social mission to combat social isolation and promote meaningful connections

ESG

Nivea Connect combats growing social isolation, promotes meaningful connections

30 Sep 2024

Source: © 123rf Standard Bank Group and Meridiam hosted an event, Unlocking public infrastructure investment in South Africa, to unlock investment opportunities in alternate energy infrastructure on the continent

Markets & Investment

Standard Bank and Meridiam team up to to boost opportunities in Africa’s energy infrastructure

30 Sep 2024

Botswana accounting and finance professionals awarded the CGMA designation

Accounting & Auditing

Botswana accounting and finance professionals awarded the CGMA designation

AICPA & CIMA 26 Sep 2024

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Digital

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

25 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Deadlines have been announced. Source: Supplied.

Advertising

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Pedestrians walk outside the Safaricom mobile phone customer care centre during the launch of its 5G internet service in the central business district of Nairobi, Kenya, 27 October 2022. Reuters/Monicah Mwangi/File Photo

Telecoms & Networks

Kenya's Safaricom raises $117m with local sustainability-linked loan

25 Sep 2024

The Vai script: preserving African heritage through indigenous writing

Art

The Vai script: preserving African heritage through indigenous writing

Nandipha Besman 23 Sep 2024

Nike shakes up leadership in efforts to revive sales

Retail

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: Brics Competition Law and Policy Centre.

Financial Services

Brics and China unite for a groundbreaking commodities exchange system

19 Sep 2024

2024 Äänit Prize winners Chido Dzinotyiwei (left) and Ismail Dumutu (right) with Judy Sikuza, CEO of the Mandela Rhodes Foundation (middle) (Image supplied)

ESG & Sustainability

Mandela Rhodes Foundation 2024 Äänit Prize winners announced

18 Sep 2024

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

Lifestyle

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

18 Sep 2024

Uncap rolls out €30m fund for African SMEs

Funding

Uncap rolls out €30m fund for African SMEs

18 Sep 2024

PayRetailers expands further into Africa

Banking & Finance

PayRetailers expands further into Africa

18 Sep 2024

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Media Freedom

Meta bans Russia state media across all platforms as “covert influence” operations threaten US election

Danette Breitenbach 17 Sep 2024