The company previously positioned itself within the power generation, transmission and distribution business, but now it has to communicates to a wider, more diverse audience base in South Africa and across Africa, with the brand needing to appeal and follow suit.
The new look and feel though simplicity, will deliver consistent messaging across divisions, will align with the relevant service offering and deliver a more corporate experience to the expanding market.
Megatron Federal now consists of three business units: Power Products, Infrastructure Projects and Telecommunications. It was imperative that the brand and message the brand delivered correctly, reflected the new structure and service offerings.
