CMO Council survey - Protection from Brand Infection Audit

10 Mar 2009

The Chief Marketing Officer (CMO) Council believe that there are numerous proof points that demonstrate the business impact of counterfeiting, piracy and cyber-fraud. According to recent estimates, counterfeiting and piracy cost the US economy alone between US$200 billion and US$250 billion per year, and stole as many as 750 000 American jobs.

Many of the safety and security measures established to monitor or safeguard companies against these attacks reside solely within the operational, IT or legal prevue. Marketing however, according to the CMO Council must be a major contributor and stakeholder as companies move to secure the trust, loyalty and affinity for a brand.

The CMO Council's newest study, "Protection from Brand Infection," examines how and where these online and offline scams are impacting brand trust, confidence, credibility and affinity among consumers, channels and business partners. The initiative seeks to develop best practices by engaging in conversations with leading global marketers about their brand security strategies and how they are leveraging various technologies, resources, solutions, and services.

The CMO Council is hosting an online survey - Protection from Brand Infection Audit inviting participants to share their experiences in this regard.

All responses are kept confidential and all participants will receive a free copy of the final research report upon its publication.

For more on the CMO Council, visit their press office.