Safaricom's M-PESA receives award
Safaricom's money transfer service M-PESA has won the Best Mobile Money Service Award at the 15th Global Mobile Awards held during the GSM Association's Mobile World Congress in Barcelona, Spain. M-PESA was launched in Kenya by Safaricom in partnership with Vodafone in March 2007.
Reacting to the announcement, Safaricom CEO Michael Joseph exulted in the win and congratulated the M-PESA team, saying it was a well-deserved international recognition for an innovation that had transformed millions of lives in Kenya.
“When we launched M-PESA in March 2007, it was an audacious move. We were going into uncharted territory. Today, we feel it was the right thing to do. The growth has been phenomenal, beyond our expectations. It just goes on to prove that you can never go wrong with an innovation that provides a practical answer to customer needs,” he said.
About Carole Kimutai
Carole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai.Related
Kenya Airways records profit after more than a decade of losses 26 Mar 2025 Optiva is taking Gemini-powered agentic AI-powered BSS to MWC 18 Feb 2025 #BizTrends2025: The evolution and future of payments and e-commerce in South Africa 15 Jan 2025 Why telcos are the new banks in Africa’s mobile revolution 27 Mar 2024 M-Pesa Safaricom, Onafriq ink deal to boost Ethiopian remittances 20 Mar 2024 #MWC24: All the trends that mattered in Barcelona 5 Mar 2024
