Hallmark to rebrand to Universal Channel

François Roux, managing director, EMEA, Universal Networks International, said, “This is a natural evolution of the Hallmark Channel in Africa. Building on Universal's entertainment heritage we will continue showing quality content in an engaging TV environment, now emphasised by a modern, colourful channel look and feel.
We're delighted to bring our viewers an even greater programming line-up, with the very latest seasons from a host of award winning programmes such as Law & Order, Law & Order: Special Victims Unit and Monk.”

Aletta Alberts, head of content, MultiChoice said; “We are very positive about this development of Hallmark Channel. We have co-operated closely with Universal Networks International making sure our subscribers benefit from even stronger content delivered under the new Universal Channel name.”