Destinations including South Africa, Zimbabwe, Zambia, Tanzania, Uganda and Tunisia were all destinations within the African continent that were eligible for the selection.
The Travel & Leisure Awards is a prestigious accolade because it has limited categories of prizes. There are only five: New Desired Destination, Best Hotels in China, Airliner of the Year, Most popular Destinations and the Best Cruise Liner.
"With Kenya scooping such a prestigious award, it is a definite milestone in promoting tourism," says KTB MD, Muriithi Ndegwa.
Procedure for award process
The magazine in May 2010 invited readers to participate as members of a selection panel. By July, travel trade veterans joined in and started judging; whose selection contributes to 30% of the total score. Internet browsers were involved in August and the result of their selection contributed to 40% of the total score.
The Travel Leisure selection committee which comprised travel trade veteran, did their selection and their results contribute 30% of the total score. By September, Travel and Leisure magazine collated the scores and made the final decision.
