NBA, CAfrica Sports sign partnership

13 Dec 2010

JOHANNESBURG: The National Basketball Association (NBA) in the US and CAfrica Sports late last week announced a new multi-year partnership that will provide fans of the sport in sub-Saharan Africa with NBA games and programming.

CAfrica Sports will televise one NBA game of the week on Thursdays, marquee NBA events including NBA All-Star, along with live games from the NBA Playoffs and The Finals. Thirty-six episodes of NBA Action, a globally-renowned highlights show that captures the latest game action and league news, giving fans an inside look at the best players in the NBA, will also air across the entire CAfrica Sports network. All programming will be available in English and French.

Reaching a wider audience

"We are excited to continue our relationship with CAfrica Sports which brings unparalleled access to African viewers," said Amadou Gallo Fall, NBA VP of Development in Africa. "As a high-quality broadcaster with the largest free-to-air network in sub-Saharan Africa, CAfrica Sports enables us to reach wider audiences with more live NBA games and programming."

"NBA is a great partner for CAfrica Sports not only because it is one of the world's leading sports leagues, but because it brings core values of determination, teamwork and hard work which appeal to all demographics and family viewing," said Robert Fogler, CEO of CAfrica Sports.

"We're pleased to deliver the NBA to African viewers as the league inspires and unites - which is of vital importance to CAfrica Sports as well as our sponsors and advertisers who seek to connect their brands with African viewers."