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Marketing News Africa

The changing face of Africa

Sweeping economic reforms and liberalisation policies open up a huge market in Africa.

Sweeping economic reforms in many African countries have turned the world's attention towards Africa as conditions in many African countries are beginning to become more conducive to business development. Positive moves and policies adopted by many African governments have played a significant role in promoting Africa as a viable business partner in the global market. Exchange rates have been liberalised; restrictions on imports have been removed; tariffs are being reduced; price controls on agricultural products and manufactured goods have been removed; steps have been taken to address the financial stress on banks; and economic growth has picked up to around 4 per cent overall for the continent. All these factors have contributed in the development of a thriving local and international business community within Africa.

Article by courtesy of Africa-Business.com

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