Database 360 unveils new African resource

26 May 2010

CG Consulting's Database 360 has unveiled its latest African database of companies and executives throughout the continent. The data available includes corporate data across various business verticals with contacts for the offices of IT, finance, CEO, HR etc.

Says CG Consulting sales and marketing director Louise Robinson; "Database 360 is a database developed specifically to provide IT organisations wanting to do business in Africa with access to the right people, the right contact details, and the right information about the specific needs of these companies."

Overcoming barriers

"The reality is that data for emerging Africa is almost non-existent. This is the reason why we have invested significantly in time and resources to build and develop a comprehensive database of businesses in Africa," she explains.

"People want to do business in Africa, but the challenge for many has been where to start. Many African countries still do not have websites so one is unable to Google them and pick up their contact details, the web data that is available is also often outdated or non-existent so we need to continuously call and verify and update the data, another challenge facing companies wanting to do business in Africa has been knowing who to talk to when in the door," she says.

The company has French-, Portuguese- and Arabic-speaking people working within the company to assist in overcoming the language barrier when dealing with many African organisations.