11th PAMRO meeting and research conference

15 independent producers from Africa selected for Creative Producer Indaba

The 11th PAMRO meeting and All Africa Media Research Conference 2009 will take place in Nairobi, Kenya from 23 August - 26 August. An update of media audience research around the continent since Lagos will be provided. Training sessions will be presented by experienced trainers such as Dr Graham Mytton of the UK.

Programme topics:

Digital media, technology and innovation in youth audience research
Media audience research in a fragmenting world
Using AMPS data for strategic brand building
Double Screen CAPI - SAARF AMPS takes a big step forward
Media research in conflict (war) zones
Media campaign evaluation: beyond reach and frequency
The measurement of television in a digital world
The impact that digitisation will have on content
Creative ways of researching audiences - beyond the diaries and the metres
The South African Teen RAMS - is thirteen the new sixteen?
The Football World Cup comes to Africa in 2010 - Are the media ready?
The changing face of African Media - Does proliferation + privatisation + globalisation = a problem - the case for media freedom in Africa (This paper will focus on privatisation and removing government control)
Word of mouth, traditionally big African medium
The big case of out of home media in Africa
Endangered? How long will print last as the ‘Mighty King' in the electronic era?
The impact of vernacular media in Africa

Delegates will also be informed of structural changes in the population resulting from changes in fertility, mortality and migration trends as well as the impact of diseases such as HIV AIDS, malaria, cholera and others.

Sponsors/Exhibitors

Possible sponsors are invited to contact the organisers. Sponsors/exhibitors will be acknowledged in the run-up correspondence, in the programme and at the event.