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Official: Cape Town iceberg a Liqui-Fruit campaign

Days of speculation are at an end after Liqui-Fruit and its advertising agency, Liquorice stood up and claimed responsibility for the Cape Town iceberg spotted off Clifton Beach at the beginning of the week.

By Jeremy Daniel

28 Oct 2010

Earlier today, Thursday, 28 October 2010, the South African fruit juice company released an adaptation of the original video with digitally added pieces of fruit on the iceberg, and copy which read "The end of global cooling....the start of the Liqui-Fruit summer meltdown.", and ending with a link promoting the Summer Meltdown on its Facebook page.

The campaign is the brainchild of Brian Carter, creative director at Liquorice, and sources reveal that the agency had been working on the campaign for months. Once it had launched, they were expecting to keep it quiet for a bit longer, but after the hijacking by cider brand, Hunter's, the brand took a decision to go public.

Continue reading the full story, as well as view various videos, on www.memeburn.com.

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

Go to: http://www.memeburn.com

Jeremy Daniel

About Jeremy Daniel

Jeremy Daniel is the editor of www.memeburn.com, and a firm believer in the transformative power of mobile technology for emerging markets. Jeremy has written across various media platforms for the last 10 years, from television to advertising to print before making the permanent cultural leap into online journalism. Follow him on Twitter at @jeremytdaniel.